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15 Ways to Make Your Organization More Likeable

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  • 1. 15 Strategies to Make Your Organization More @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook June 2011
  • 2. Warnings about Social Media
    • Social media is not free.
    • Social media will not bring you instant results.
    • Social media cannot make up for a bad product or service.
  • 3. Like is the New Link
  • 4. It’s Not About You…
  • 5. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 15 ways…
  • 6. 1. listen first and never stop listening
  • 7.  
  • 8. 2. think – and act – like your customer
  • 9.  
  • 10.  
  • 11. 3. compel your customers to be your first fans
  • 12.  
  • 13.  
  • 14. 4. respond quickly to all bad comments
  • 15.  
  • 16.  
  • 17.  
  • 18. 5. respond to good comments too
  • 19.  
  • 20. online influencers… the new celebrities?
  • 21. 6. be authentic
  • 22.  
  • 23. 7. should you ask a lot of questions?
  • 24. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
  • 25. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
  • 26. 8. provide value (yes, for free!)
  • 27.  
  • 28. 9. share stories (they’re your social currency)
  • 29.  
  • 30. 10. inspire your customers to share stories
  • 31.  
  • 32. 11. integrate facebook into the entire customer experience
  • 33.  
  • 34. 12. use facebook ads for greater impact
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. 13. admit when you screw up then leverage your mistakes
  • 40.  
  • 41. 14. consistently deliver excitement, surprise, & delight
  • 42.  
  • 43.  
  • 44. 15. don’t sell! just make it easy & compelling for customers to buy
  • 45.  
  • 46. but how do we get started today?
  • 47. getting started on:
  • 48. If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals. profiles:
  • 49. Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private. groups:
  • 50. Established for businesses: Become a LIKER Completely public, don’t need to be a member of Facebook to view HIGHLY functional. fan pages:
  • 51. community pages:
  • 52. the 5 most engaging status updates:
  • 53. getting started on:
  • 54. • Consumer Insight • Customer Service • Real Time Communication best uses
  • 55. Limited to 140 Characters, Twitter is based on the simple premise of reporting “What’s happening?” right now “ what’s happening?”
  • 56. Type “RT @DaveKerpen:” OR Simply click the “Retweet” button retweeting:
  • 57. Click the “Reply” button… @reply:
  • 58. DM (Direct Messaging):
  • 59. tweetdeck:
  • 60. hootsuite:
  • 61. other apps:
  • 62. getting started on:
  • 63. • Demonstrating Corporate Culture • Demonstrating Product Uses best uses:
  • 64. • Content is more important than production quality. A good flipcam will do. • Short and sweet is almost always better. A good rule of thumb is 30-90 seconds per video. • Have fun. Video is a great way to showcase your brand’s personality . • Answer people’s comments. tips:
  • 65.  
  • 66. getting started on:
  • 67. • Recruitment • Retention • Industry Collaboration best uses:
  • 68. company profiles:
  • 69. getting started on:
  • 70. Blogs allow you to connect with the consumer in a more casual level, enable you to talk directly with consumer via comments, and allow you to expand and explore topics best uses:
  • 71. There are over 200 million US-based blogs. In addition to providing a platform for expanded, easily updatable content, blogs have another important purpose: B.L.O.G. = BETTER LISTINGS ON GOOGLE (and Bing too!)
  • 72.  
  • 73. Thank You/ Grand Prize/ I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com

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