Social Media: The Good, The Bad, and The Ugly PRESENTED BY: LIKEABLE MEDIA Jenna Lebel, Managing Director @JennaL15 Tweet ...
<ul><li>Social media is not free. </li></ul><ul><li>Social media will not bring you instant results. </li></ul><ul><li>Soc...
The Good:  Best Practices
Listen First and Never Stop Listening
 
It’s Not About You…
It’s About Them!
Find Your Voice
 
Understand How It Works
 
Be Timely Be Likeable Don’t Over-post
 
Respond Quickly to all Bad Comments
<ul><li>Respond quickly and consistently </li></ul><ul><li>Be proactive </li></ul><ul><li>Show you care </li></ul><ul><li>...
 
 
 
Respond to Good Comments too
 
 
Be Authentic
Share Stories (they are your social currency)
Ask Questions!
In a recent study, Likeable Media looked at Facebook posts that… 1. Pose a question or challenge directly to fans  2. Ask ...
Likeable Media found the following… •  In 100% of cases, engagement rates for posts that asked fans to  “‘ Like ’  this ” ...
Integrate Social into the Entire Customer Experience (and compel your customers to be your first fans!)
-Your strongest assets are customers, staff, partners, and vendors -Incorporate “Like us on Facebook” and “Follow us on Tw...
 
Provide Value (Yes, for free!)
 
Make the Most of Facebook Ads
 
 
 
Admit When you Screw up, then Leverage your Mistakes
 
Consistently Deliver Excitement, Surprise, & Delight
Free meals, drinks PopCorners Delivery Truck
Online to offline
Don’t Sell! Just Make it Easy & Compelling for Customers to Buy
 
 
The Bad: Common Mistakes Brands Make
Not Responding
Being Overly Promotional
Social Media is NOT Your Soap Box
You Cannot Launch or Sustain Your Entire Business Via Social Media
Social Media Affects More Than Just Your Marketing Department
Results Will NOT Happen Overnight
If these rules are too much to remember… Listen! Be Transparent! Respond to Everyone! Just Be Likeable!
Thank You!
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Jenna lebel Social Media FTW Fall 2011

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Social Media: the good, the bad and the ugly. Best and worst practices for social media.

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  • http://www.likeable.com/2010/11/best-practices-for-getting-out-of-an-unlikeable-situation/
  • Almost 28 million fans
  • http://www.likeable.com/2011/02/so-you-have-the-like-button%E2%80%A6-now-what/#more-4472
  • http://www.likeable.com/2010/10/5-tips-for-effective-customer-service-using-social-media/#more-3824
  • http://www.likeable.com/2011/07/making-the-most-out-of-your-facebook-ads/#more-5214
  • http://www.likeable.com/2010/11/stop-taking-chances-on-your-brands-reputation/
  • http://www.likeable.com/2010/09/three-reasons-people-dont-like-you-on-facebook/
  • http://www.likeable.com/2010/09/three-reasons-people-dont-like-you-on-facebook/ TALKING AT FANS
  • http://www.likeable.com/2011/01/how-to-avoid-tweeting-your-way-to-unemployment/
  • http://www.likeable.com/2010/11/stop-taking-chances-on-your-brands-reputation/
  • http://www.likeable.com/2010/11/stop-taking-chances-on-your-brands-reputation/
  • http://www.likeable.com/2010/11/stop-taking-chances-on-your-brands-reputation/
  • Jenna lebel Social Media FTW Fall 2011

    1. 1. Social Media: The Good, The Bad, and The Ugly PRESENTED BY: LIKEABLE MEDIA Jenna Lebel, Managing Director @JennaL15 Tweet using #Likeable and #FTW2011 to enter to win a copy of Likeable Social Media!
    2. 2. <ul><li>Social media is not free. </li></ul><ul><li>Social media will not bring you instant results. </li></ul><ul><li>Social media cannot make up for a bad product or service. </li></ul>Warnings about Social Media
    3. 3. The Good: Best Practices
    4. 4. Listen First and Never Stop Listening
    5. 6. It’s Not About You…
    6. 7. It’s About Them!
    7. 8. Find Your Voice
    8. 10. Understand How It Works
    9. 12. Be Timely Be Likeable Don’t Over-post
    10. 14. Respond Quickly to all Bad Comments
    11. 15. <ul><li>Respond quickly and consistently </li></ul><ul><li>Be proactive </li></ul><ul><li>Show you care </li></ul><ul><li>Help out however you can </li></ul>
    12. 19. Respond to Good Comments too
    13. 22. Be Authentic
    14. 23. Share Stories (they are your social currency)
    15. 24. Ask Questions!
    16. 25. In a recent study, Likeable Media looked at Facebook posts that… 1. Pose a question or challenge directly to fans 2. Ask fans to “ like ” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “ everything else ” – all remaining status updates that didn't ’ t fit any of the above categories
    17. 26. Likeable Media found the following… • In 100% of cases, engagement rates for posts that asked fans to “‘ Like ’ this ” were up to 5.5 times (on average 2.7x) higher than those for other updates. • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as other updates.
    18. 27. Integrate Social into the Entire Customer Experience (and compel your customers to be your first fans!)
    19. 28. -Your strongest assets are customers, staff, partners, and vendors -Incorporate “Like us on Facebook” and “Follow us on Twitter” to your websites, e-mails, business cards, and receipts -Add social plug-ins to your website and blog
    20. 30. Provide Value (Yes, for free!)
    21. 32. Make the Most of Facebook Ads
    22. 36. Admit When you Screw up, then Leverage your Mistakes
    23. 38. Consistently Deliver Excitement, Surprise, & Delight
    24. 39. Free meals, drinks PopCorners Delivery Truck
    25. 40. Online to offline
    26. 41. Don’t Sell! Just Make it Easy & Compelling for Customers to Buy
    27. 44. The Bad: Common Mistakes Brands Make
    28. 45. Not Responding
    29. 46. Being Overly Promotional
    30. 47. Social Media is NOT Your Soap Box
    31. 48. You Cannot Launch or Sustain Your Entire Business Via Social Media
    32. 49. Social Media Affects More Than Just Your Marketing Department
    33. 50. Results Will NOT Happen Overnight
    34. 51. If these rules are too much to remember… Listen! Be Transparent! Respond to Everyone! Just Be Likeable!
    35. 52. Thank You!

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