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Association of Internet Researchers Milwaukee, Wisconsin October 2009 Global tools enhance local exchange through Community Currency in a Complementary  “Gift” Economy   Liezl Coetzee University of Stellenbosch South Africa
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reciprocal gifting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],vs
Reciprocal Gift E-conomy
“The High-Tech Gift Economy” ,[object Object],“ a kind of gift economy where people do things for one another out of a spirit of building something between them, rather than a spreadsheet-calculated quid pro quo. ” (Rheingold, 1991)
Limitations of the  “High-Tech Gift Economy” ,[object Object],[object Object],[object Object]
Money 2:0  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ a community currency means that members of the group empower themselves to create their own “money,” which they agree to use in paying for purchases made among themselves. ” (Greco, 2001: 14) ,[object Object],[object Object],[object Object],[object Object]
Impact of ICTs on community currencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ a radical change in the future of money, if [its] technical mechanisms are used to support the creation and maintenance of 'local currencies' – a medium of exchange that many communities around the world are beginning to experiment with.”   (Rheingold,. 1997) “ Moneys are programmed” “ [w]e are proving more likely to treat our money as software, and to write our own… alternative, net-enabled, bottom-up money systems ” (Rushkoff, 2009)
Community Exchange System  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it works
Mutual trust and reciprocity in (online) Community Currency Networks  ,[object Object],[object Object],[object Object]
Generalized Exchange  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promoting reciprocity  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CES Online features  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group size  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups & Announcements
Online social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Offline links  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bridging the digital divide  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Conclusion

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E Volving Reciprocal Relationship E Conomies