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How to engage with your audience sian hughes
How to engage with your audience sian hughes
How to engage with your audience sian hughes
How to engage with your audience sian hughes
How to engage with your audience sian hughes
How to engage with your audience sian hughes
How to engage with your audience sian hughes
How to engage with your audience sian hughes
How to engage with your audience sian hughes
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How to engage with your audience sian hughes

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  • 1. How to engage with your audience Sian Hughes -s.hughes@mmu.ac.uk Thurs 26 th May
  • 2. The Hook – Start with impact <ul><li>Be controversial </li></ul><ul><li>Create fear/anticipation </li></ul><ul><li>Be reassuring </li></ul><ul><li>Surprise the audience </li></ul><ul><li>Create participation </li></ul><ul><li>Quote a statistic </li></ul><ul><li>Tell a story </li></ul><ul><li>Ask a question </li></ul>
  • 3. The Promise (INTRO) <ul><li>I nterest – via the hook </li></ul><ul><li>N eed – why do your audience need to listen to you? </li></ul><ul><li>T itle – what’s it about? </li></ul><ul><li>R ange – outline key themes </li></ul><ul><li>O bjective – “By the end of this presentation, you will….” </li></ul>
  • 4. End with a bang not a whimper! <ul><li>Revisit the promise </li></ul><ul><li>Provide a direction for your audience….what should they do next? </li></ul><ul><li>A statement summing up your key message </li></ul><ul><li>A visual or verbal link back to the opening </li></ul><ul><li>Thank you for your attention, any questions? </li></ul>
  • 5. 4 things to remember about your audience <ul><li>They want you to succeed </li></ul><ul><li>You have the knowledge the audience want </li></ul><ul><li>The audience don’t know you’re afraid </li></ul><ul><li>The audience can be treated as an individual </li></ul>
  • 6. Difficult Participants – The Whisperer <ul><li>Identify by: </li></ul><ul><li>Don’t understand what’s going on </li></ul><ul><li>Sharing anecdotes triggered by your presentation </li></ul><ul><li>Bored, mischievious or critical (rare) </li></ul><ul><li>Options: </li></ul><ul><li>Stop talking, wait and non verbally ask for permission to continue </li></ul><ul><li>Use your proximity </li></ul>
  • 7. Difficult Participants – The Heckler <ul><li>Identify by: </li></ul><ul><li>Aggressive </li></ul><ul><li>Argumentative </li></ul><ul><li>Insecure? </li></ul><ul><li>Options: </li></ul><ul><li>Never give a reaction </li></ul><ul><li>Find merit and agree on something, then move on </li></ul><ul><li>Wait for a mis-statement of fact and throw it out to the group for correction </li></ul>
  • 8. Difficult Participants – The Talker/Know All <ul><li>Identify by: </li></ul><ul><li>“ Eager beaver” </li></ul><ul><li>A show off? </li></ul><ul><li>Well informed and keen to show it </li></ul><ul><li>Options: </li></ul><ul><li>Slow down with a tough question </li></ul><ul><li>Jump in and ask for the group to comment </li></ul><ul><li>Wait for a pause, thank and move on </li></ul>
  • 9. Any questions?

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