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How to engage with your audience sian hughes


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How to engage with your audience sian hughes

  1. 1. How to engage with your audience Sian Hughes Thurs 26 th May
  2. 2. The Hook – Start with impact <ul><li>Be controversial </li></ul><ul><li>Create fear/anticipation </li></ul><ul><li>Be reassuring </li></ul><ul><li>Surprise the audience </li></ul><ul><li>Create participation </li></ul><ul><li>Quote a statistic </li></ul><ul><li>Tell a story </li></ul><ul><li>Ask a question </li></ul>
  3. 3. The Promise (INTRO) <ul><li>I nterest – via the hook </li></ul><ul><li>N eed – why do your audience need to listen to you? </li></ul><ul><li>T itle – what’s it about? </li></ul><ul><li>R ange – outline key themes </li></ul><ul><li>O bjective – “By the end of this presentation, you will….” </li></ul>
  4. 4. End with a bang not a whimper! <ul><li>Revisit the promise </li></ul><ul><li>Provide a direction for your audience….what should they do next? </li></ul><ul><li>A statement summing up your key message </li></ul><ul><li>A visual or verbal link back to the opening </li></ul><ul><li>Thank you for your attention, any questions? </li></ul>
  5. 5. 4 things to remember about your audience <ul><li>They want you to succeed </li></ul><ul><li>You have the knowledge the audience want </li></ul><ul><li>The audience don’t know you’re afraid </li></ul><ul><li>The audience can be treated as an individual </li></ul>
  6. 6. Difficult Participants – The Whisperer <ul><li>Identify by: </li></ul><ul><li>Don’t understand what’s going on </li></ul><ul><li>Sharing anecdotes triggered by your presentation </li></ul><ul><li>Bored, mischievious or critical (rare) </li></ul><ul><li>Options: </li></ul><ul><li>Stop talking, wait and non verbally ask for permission to continue </li></ul><ul><li>Use your proximity </li></ul>
  7. 7. Difficult Participants – The Heckler <ul><li>Identify by: </li></ul><ul><li>Aggressive </li></ul><ul><li>Argumentative </li></ul><ul><li>Insecure? </li></ul><ul><li>Options: </li></ul><ul><li>Never give a reaction </li></ul><ul><li>Find merit and agree on something, then move on </li></ul><ul><li>Wait for a mis-statement of fact and throw it out to the group for correction </li></ul>
  8. 8. Difficult Participants – The Talker/Know All <ul><li>Identify by: </li></ul><ul><li>“ Eager beaver” </li></ul><ul><li>A show off? </li></ul><ul><li>Well informed and keen to show it </li></ul><ul><li>Options: </li></ul><ul><li>Slow down with a tough question </li></ul><ul><li>Jump in and ask for the group to comment </li></ul><ul><li>Wait for a pause, thank and move on </li></ul>
  9. 9. Any questions?