15. You keep using that word.
I do not think it means what you
think it means.
16. Digital Literacy?
Media Literacy
Visual Literacy
Computer Literacy?
Technology Literacy?
Information Literacy?
17. Digital Literacy is the ability to use
information and communication
technologies to find, evaluate,
create, and communicate
information, requiring both cognitive
and technical skills.
-ALA Digital Literacy Taskforce (2011)
35. the ability to read, write and
interact across a range of
platforms, tools and media from
signing and orality through
handwriting, print, TV, radio and
film, to digital social networks.
38. References
• ALA supports FCC proposal to fund digital literacy training through public libraries. (2012,
April 3).District Dispatch. Retrieved from http://www.districtdispatch.org/2012/04/ala-
supports-fcc-proposal-to-fund-digital-literacy-training-through-public-libraries/
• Aspen Institute to Advance Recommendations of the Knight Commission. (2010, May
18).Knight Foundation. Retrieved from http://www.knightfoundation.org/press-room/press-
release/aspen-institute-to-advance-recommendations-of-the/
• Becker, S., Crandall, M. D., Fisher, K. E., Kinney, B., Landry, C., & Rocha, A. (2010).
Opportunity for American Library Association. (2011). The state of America's libraries: A
report from the American Library Association. Chicago, IL: American Library Association.
Retrieved from
http://ala.org/ala/newspresscenter/mediapresscenter/americaslibraries2011/state_of_ameri
cas_libraries_report_2011.pdf
• Clochesy, J. M. (2008). The experience of diversity by generation: how to bridge the
differences. Diversity Factor, 16(4), 1
• Dempsey, B. (2007). What boomers want. Library Journal, 132(12), 36-39.
• DiMaggio, P., & Hargittai, E. (2001). From the „digital divide‟ to „digital inequality‟: Studying
internet use as penetration increases. Woodrow Wilson School, Princeton University: Center
for the Arts and Cultural Policy Studies.
• Elmore, L. (2010). Generation gaps. Women In Business, 62(2), 8.
• Federal Communications Commission. (2010). Connecting America: The National
Broadband Plan. Washington, D.C: Federal Communications Commission.
• Fox, A. (2011). Mixing it up. HR Magazine, 56(5), 22.
39. References
• Genachowski, J. (2011, November). FCC & “Connect to Compete” tackle barriers to broadband adoption,
Face Sheet for Chairman Genachowski Remarks on Broadband Adoption, Speech presented in
Washington, D.C. Retrieved from http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-310924A1.pdf
• Gilbert, J. (2011). The millennials: a new generation of employees, a new set of engagement policies.
Ivey Business Journal, 75(5), 26.
• Hoffman, J., Bertot, J. C., Davis, D. M., & Clark, L. (2011). Libraries connect communities: public library
funding & technology access study 2010-2011. Chicago: American Library Association. Retrieved from
http://viewer.zmags.com/publication/857ea9fd.
• Institute of Museum and Library Services (2009). Museums, Libraries, and 21st Century Skills (IMLS-
2009-NAI-01). Washington, D.C. Retrieved from
http://www.imls.gov/assets/1/AssetManager/21stCenturySkills.pdf
• Jenkins, H., Clinton, K., Purushotma, R., Robison, A., & Weigel, M. (2006). Confronting the challenges of
participatory culture: Media education for the 21st century. Retrieved from
http://digitallearning.macfound.org/atf/cf/%7B7E45C7E0-A3E0-4B89-AC9C-
E807E1B0AE4E%7D/JENKINS_WHITE_PAPER.PDF
• Johnson, L. (2010). Resolving Intergenerational Workplace Conflict. Baseline, (107), 17.
• Jones, C., Ramanau, R., Cross, S., & Healing, G. (2010). Net generation or Digital Natives: Is there a
distinct new generation entering university? Computers & Education, 54(3), 722–732.
doi:10.1016/j.compedu.2009.09.022
• Lancaster, L.C., (2003). The click and clash of generations. Library Journal, 36-39.
• Lippincott, J. K. (2007). Student Content Creators: Convergence of Literacies. EDUCAUSE Review, 42(6),
16–17.
• Margaryan, A., Littlejohn, A., & Vojt, G. (2011). Are digital natives a myth or reality ? University
students ‟ use of digital technologies. Computers & Education, 56(2), 429–440.
doi:10.1016/j.compedu.2010.09.004
• McCarty, M. (2011). Welcome to the new world of work. Officepro, 71(5), 34.
• O'Donovan, E. (2009). Managing generational diversity. District Administration, 45(8), 68.
• Pita, K. (2012). Five Generations in the Workplace. Fairfield County Business Journal, 48(8), 27.
• Prenksy, M. (2001), “Digital natives, digital immigrants”, On the Horizon, Vol. 9 No. 5, pp. 1-6.
40. References
• Rheingold, H. (2012). Net smart: How to thrive online. Cambridge, MA: MIT Press.
• Richtel, M. (2012, May 29). Wasting Time Is New Divide in Digital Era. New York Times Online. Retrieved
from http://www.nytimes.com/2012/05/30/us/new-digital-divide-seen-in-wasting-time-
online.html?_r=3&pagewanted=all)
• Saveri, A., Rheingold, H., & Vian, K. (2005). Technologies of cooperation. Palo Alto CA. Retrieved from
http://www.rheingold.com/cooperation/Technology_of_cooperation.pdf
• Selwyn, N. (2009). The digital native – myth and reality. Aslib Proceedings, 61(4), 364–379.
doi:10.1108/00012530910973776
• Tennant, R. (2010, September 29). Managing Personal Change. Digital Libraries, Library Journal.
Retrieved from http://blog.libraryjournal.com/tennantdigitallibraries/2010/09/29/managing-personal-
change/
• The Knight Commision on the Information Needs of Communities in a Democracy. (2009). Informing
Communities: Sustaining Democracy in the Digital Age. Washington, DC: The Aspen Institute.
• Thoman, E., Jolls, T., & Center for Media Literacy. (2008).Literacy for the 21st century: An overview and
orientation guide to media literacy education. Santa Monica, CA: Center for Media Literacy.
• Usdan, J. (2012, July 23). FCC Chairman Announces Jobs-Focused Digital Literacy Partnership Between
Connect2Compete and the 2,800 American Job Centers. Broadband.gov. Retrieved from
http://blog.broadband.gov/?entryId=1718810
• Why Broadband Service in the U.S. Is So Awful. (2010).Scientific American. Retrieved from
http://www.scientificamerican.com/article.cfm?id=competition-and-the-internet
• Williamson, K. (2009). Creating the new village green: the impact of the retirement of the baby boomers
on the public library. Aplis, 22(2), 83-88.
• Zickuhr, K. (2010). Generations 2010. Washington, D.C: Pew Research Center‟s Internet and American
Life Project.
• Zickuhr, K. (2011). Generations and their gadgets. English. Washington, D.C: Pew Research Center‟s
Internet and American Life Project.
• Zickuhr, K., & Smith, A. (2012). Digital differences. Washington, D.C: Pew Research Center‟s Internet and
American Life Project.
Editor's Notes
Digital Literacy – It’s About More Than AccessIn today’s always on, always connected world it would be easy to believe that owning a smart phone or a computer makes one digitally literate, unfortunately that’s far from the truth. This session will explore what it means to be digitally literate and why digital literacy matters.I have a Masters in Information Resources and Library Science from the University of Arizona. I am currently working on a Masters in Public Policy and Administration from Iowa State University. I serve as an ALA Councilor-at-Large, on the ALA Office of Information Technology and Policy or OITP Advisory Committee and as a member of OITP’s Digital Literacy Taskforce. I also serve as a member of the library advisory board for Pew Internet’s research on libraries in the Digital Age. http://www.flickr.com/photos/ericskiff/372905058/
Where did the myth of the digital native come from? In 2001 Marc Prensky wrote a series of articles describing people who were born after 1980 as “digital natives” . He accredited this group of people with an innate ability to use new technology. Technologies such as video games, computers, the internet, mobile devices. Many others took up the language and the idea of the digital native began to spread. The idea is that this group of people, the digital native, are fluent in technology and the skills necessary to use it well. They are digitally literate in a way that older generations can’t be. http://www.flickr.com/photos/barabeke/333713092/
*Poll audience on membership in groups* Ask if they agree with the group they fall into. I’m using this chart because the dividing line for digital natives is often drawn along generations. So let’s look at these age groups on their use of technology. We’ll be using the names and groups from the 2010 “Generations” report from Pew Research Center’s Internet and American Life Project.Theselabels are based on generation labels are the names introduced by William Strauss and Neil Howe in their book, Generations: The History of America’s Future, 1584 to 2069 (Perennial, 1992). The exception being the break down of “Younger Boomers” and “Older Boomers,” Pew Internet Project’s “Generations” made the distinction between Younger Boomers and Older Boomers because enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
Based on the idea of digital natives this data will probably not surprise anyone. Millennials and GenX lead in all categories from using social networking sites to game playing to reading blogs.
This data might be a litte bit of a surprise to you. We know that older internet users are still more likely to search for certain types of information online. Generation X leads in visiting government websites followed closely by younger boomers and older boomers. Millennials come in only slightly ahead of the silent generation. We can see that older generations are more likely to go online for financial information, and in fact the Silent Generation leads with 44% of users using the internet for financial information. *story about grandpa’s computer?**ask audience other reason older generations might dominate for government sites*Gov’t offices going paperless – directing users online or to the public library *allow for audience stories*
It is no secret that the use of social media is increasing across all generations. This chart from the Pew Generations report shows the increases between 2008 and 2010. Increases Younger Boomers 150 %Older Boomers 377%Silent generation 209%G.I. 300%Gen X 72% increase
So we know that this group, these digital natives use technology more than other groups but does that really make them digital natives? After all we know that being digitally fluent or digitally literate is about far more than access to technology, its about using that technology well. How can we have a generation of digital natives when one third of the US population or 100 million Americans do have home broadband access?Research shows that the access to digital technologies by generations assumed to be digital natives is often drawn along lines socio-economic status, social class, race, gender and geography. http://www.flickr.com/photos/bostworld/2151256995/
We need to stop focusing so much on the ability to use the technology and instead focus on the literacies created by the technology Access to technology alone will not make one digitally literate. Nor does comfort with a mobile phone, computers, or social media mean one is digitally literate. Much of the literate on digital natives is based anecdotal evidence. Even the data I showed from Pew is about accessing and using technologies, it does not indicate proficiency or the ability to use well or safely. "It's not just about using the tools, it's about using the tools effectively http://www.flickr.com/photos/wafer/5533140316/Fastest growing group of facebook users – women over 55PasswordsSpamPhishingScams“