The combination of the main music video and ancillary texts is effective because they maintain a consistent simplistic theme and location. The digipak photos were taken in a field, like the video, and included sky images also featured. This links the products. Similarly, colors and styles were consistent to tie the pieces together uniquely. While the artist's image isn't on the ancillary texts, featuring another character from the video creates intrigue and storytelling between the products. Overall, the simplistic yet striking design approach across the board is effective at attracting the target audience.

1. Evaluation
Question 2
How effective is the combination of your main product and ancillary
texts?

2. I think that the combination of both the main product
and my ancillary texts is quite effective as I tried to keep
a similar theme throughout, making the two link
together well. In our music video the location
throughout was a field and therefore I took all of my
digipak pictures in a field to keep a similar location, I
also included images of the sky which was featured in
our music video when our artist was lying down and
looking upwards. I believe that this would make my
ancillary texts and main product work effectively
together because the target audience would be able to
link the video with the digipak, therefore they would be
more likely to recognise either element and the artist
who it was for. Although I originally wanted my
magazine advert to keep in with the location of a field, I
decided against it as I thought it would become too
monotonous. Therefore, I kept a similar theme in the
fact that I used an image of nature, but one of the sun
rising over the sea, to symbolise the beginning of our
artists career starting with his first album.

3. Both the video and ancillary texts are simplistic which meant that the information on my
ancillary texts would be easily accessed and for the video the visuals would match the pace of
the song. I think that the fact that the mise en scene was simplistic may have been a little
boring, but it looked effective as everything tied in well with one another and made the
combination of the two elements quite unique. I didn't use images of the artist on my ancillary
tasks, instead using an image of an extra character from the video, who the artist dances
with, for my digipak. In my opinion this worked well with the video, as it made more of a story
between the two characters, as that character was singled out from the three extra female
characters, giving the impression that she is more important than the others. I think that it also
makes the digipak a little different, as most digipaks would include an image of the artist
somewhere, usually on the front cover, whereas mine doesn't. However, this could be
considered as confusing, as the target audience wouldn't realise that it was a product from the
artist as there are no visual elements that link the product to him, besides his name.

4. The colours that I used for my digipak and magazine advert were quite bright and
vibrant, making both pieces eye catching to my target audience. I mainly used the
colour black for my writing, as it is clear to read and stands out from the images, but
it also links in with the colours that Joe was wearing in the music video, as his style
included darker colours. This links my ancillary texts and video by focusing on the
darker style included in both pieces.
Although my fonts are different for my digipak and magazine advert, I stuck to the
same font within the single element, meaning that the page/digipak didn’t look too
‘busy’ or overcrowded, fitting in with my simplistic theme throughout the project.
Overall, I believe that the combination of my ancillary tasks and video worked
effectively together as they were all quite striking in the sense that they were so
simplistic, as it is not something that would be expected in the music industry. I also
think that the effectiveness of the two pieces was emphasised by only having the
artist shown in the music video and not on my ancillary tasks because my digipak and
magazine advert would create interest in the song for my target audience, but they
wouldn't know what the artist looked like and would consequently be interested to
find out so they would watch the video.