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0135140560 pp11a
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0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
0135140560 pp11a
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0135140560 pp11a


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BSA105: Business English …

BSA105: Business English
Section 11: Business and Employment Communications

Yavapai College
Lindsay Henning
Associate Professor

Published in: Career, Business
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  • 1. Pearson Business Reference and Writer’s Handbook Section Eleven Business and Employment Communications
  • 2. This section provides
    • Fundamentals of writing everyday business documents used for meetings, travel, and events
    • Standards for writing resumes, cover letters, and job search follow-up messages
  • 3. Objectives
    • Prepare agendas and minutes for routine and formal meetings
    • Prepare an itinerary
    • Develop a resume
    • Write a cover letter and follow up
    • Write to persons who assist with the job search
  • 4. Agendas
    • Are prepared for formal and informal meetings meetings to list
      • Title/purpose of the meeting
      • Attendees/members
      • Items for discussion
      • Activities/program for a meeting or event
      • Order of business or activities
      • Presenters
  • 5. Items for an informal agenda
    • Person or group convening the meeting
    • Title indicating the meeting’s purpose
    • Date, time, and location
    • List of attendees
    • Topics in order of discussion
    • Presenter and time allotment for each topic (optional)
  • 6. Formal meeting agendas
    • May follow parliamentary procedure and include the following as well as other items:
      • Call to order
      • Roll call
      • Reading and approval of last meeting’s minutes
      • Reports of officers or committees
      • New business
      • Program
      • Adjournment
  • 7. Agendas for conferences and seminars
    • May be produced in-house
    • May require development of a one- or two-page program
    • Even when agendas are professional produced, internal staff usually prepare the draft and make suggestions for readability
  • 8. Minutes of meetings
    • Provide a written record of the discussions, actions, and decisions made on the agenda items
    • Minutes for formal meetings follow a more rigid format that correlates to the parliamentary procedure order of business
  • 9. Standard items for meeting minutes
    • May include all or some of the following:
      • Name of the group/title purpose of the meeting
      • Time, date, location
      • Name of the person presiding over the meeting
      • Names of attendees and members who were absent
      • Summary of resolution of each agenda
      • Plans for next meeting
  • 10. Itineraries
    • Are detailed schedules of activities used for travel and events; they may include
      • Traveler’s name
      • Destination and purpose
      • Transportation details
      • Accommodations details
      • Contact information for appointments, meetings, meal reservations
  • 11. Press releases
    • Are distributed to media outlets
      • To get information out to the public in the language that the organization prefers
      • To announce new products and services, staff changes, organizational restructuring, special events, and so on
    • Should be written with the assumption that copy will be picked up verbatim
  • 12. Employment communications
    • Focus on aspects of your background, education, experience that present you as the person best-suited for the position you want.
  • 13. The chronological resume
    • Lists employers and work experience together in reverse chronological order—from most recent to earliest.
    • Employers perceive this resume style as fact-based.
  • 14. The functional resume
    • Highlights work experience, specialized skills, and professional achievements that match the requirements of the position being sought.
    • Works well for people who have changed jobs often, worked in different fields, or who have not been steadily employed
  • 15. A combination resume
    • Merges chronological and functional styles.
    • Lists important skills, educational background, and achievements first (functional), and then specific employment data and brief descriptions of responsibilities and achievements with each employer (chronological).
  • 16. Standard resume parts
    • Contact information
    • Summary or professional profile
    • Objective
    • Employment history and work experience
    • Education
    • Special skills and achievements
    • References
  • 17. Resumes should
    • Use keywords and action verbs
      • To communicate your experience in sharp language
      • To facilitate organizations that scan resumes for words that relate to job qualifications
  • 18. The cover letter
    • Introduces you and your resume
    • Explains why you are interested in the company and the position
    • Refers to your qualifications
    • Indicates when you will contact the recipient
    • Should always be addressed to a specific person
  • 19. Resume formatting
    • Resume formatting has changed with the use of technology
    • The trend is away from making it “pretty” to making it easy to scan into a database
    • Use keywords and action verbs to communicate your experience in sharp language and to facilitate organizations that scan resumes for words that relate to job qualifications
  • 20. The resume and cover letter should show that you
    • Understand the major requirements of the position
    • Have education, training, and experience that meet the requirements
    • Present qualifications and characteristics that relate to the position
    • Offer references
    • Request an interview
  • 21. Job search courtesy
    • Never use a person’s name for a reference without asking permission
    • Always write a thank-you message for a reference
    • Always write a thank-you message following a job interview
    • If you lose interest after an interview, let the employer know
  • 22. Employment communications
    • Are sales tools that must be persuasive and must sell your qualifications.
    • Before preparing them, find out all you can about the job for which you are applying.