0135140560 pp10a


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BSA105: Business English
Section 10: Document Design, Graphics, and Multimedia

Yavapai College
Lindsay Henning
Associate Professor

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0135140560 pp10a

  1. 1. Pearson Business Reference and Writer’s Handbook Section Ten Document Design, Graphics, and Multimedia
  2. 2. This section provides <ul><li>Guidelines for using formatting, graphics, and other visual elements to achieve maximum readability and ease of use for print and multimedia communications. </li></ul>
  3. 3. Objectives <ul><li>Use variations in type, page layout, and use of visuals to create attractive, readable printed documents </li></ul><ul><li>Organize information with readability and use of visual elements in mind </li></ul><ul><li>Integrate text, tables, and visuals to enhance readability and accessibility for the reader </li></ul>
  4. 4. Additional objectives <ul><li>Label tables, graphs, charts, and other graphics using captions, footnotes, source notes, and credits as needed </li></ul><ul><li>Demonstrate basic knowledge of creating multimedia slide presentations and Web pages that achieve the writer’s purpose and meet the needs of the intended audience </li></ul>
  5. 5. Document Design <ul><li>The goal is to make printed text inviting to the reader </li></ul><ul><ul><li>Appears easy to read </li></ul></ul><ul><ul><li>Appears interesting to the reader </li></ul></ul><ul><ul><li>Shows that the writer cared to produce quality work </li></ul></ul>
  6. 6. Create readability and visual appeal with <ul><li>Standard type fonts </li></ul><ul><li>Variations in type to denote structure </li></ul><ul><li>Short blocks of text </li></ul><ul><li>Generous use of white space </li></ul><ul><li>Headings to break up text </li></ul><ul><li>Bulleted and numbered lists </li></ul><ul><li>Proper placement and use of graphics </li></ul>
  7. 7. Selection of type font <ul><li>Consider </li></ul><ul><ul><li>size </li></ul></ul><ul><ul><li>style </li></ul></ul><ul><ul><li>color </li></ul></ul><ul><ul><li>Serif vs. sans serif </li></ul></ul><ul><ul><li>This is serif </li></ul></ul><ul><ul><li>This is sans serif </li></ul></ul>
  8. 8. Font style variations <ul><li>Regular (roman) </li></ul><ul><li>Italic </li></ul><ul><li>Boldface </li></ul><ul><li>Boldface italic </li></ul><ul><li>ALL CAPS </li></ul><ul><li>Cap Lowercase </li></ul><ul><li>Underlined </li></ul>
  9. 9. Standard fonts for business documents <ul><li>12-point for text copy </li></ul><ul><li>11- or 12-point for page numbers </li></ul><ul><li>14- to 16-point for display headings </li></ul><ul><ul><li>(may be centered or flush left) </li></ul></ul><ul><li>12 to 14 point for regular headings </li></ul><ul><li>9 or 10 point for footnotes </li></ul>
  10. 10. Body text <ul><li>Use serif fonts </li></ul><ul><ul><li>Times (New) Roman, 12 point, is recommended for business documents. </li></ul></ul><ul><li>Use standard type sizes </li></ul><ul><ul><li>12-point type for routine documents </li></ul></ul>
  11. 11. Headings <ul><li>Use sans serif fonts for main headings </li></ul><ul><li>Vary font size to indicate levels of headings </li></ul><ul><li>Vary font style as needed </li></ul><ul><ul><li>Use text font for subheadings </li></ul></ul>
  12. 12. Page layout <ul><li>A good page layout: </li></ul><ul><ul><li>Is appealing to the eye on first glance </li></ul></ul><ul><ul><li>Helps readers understand organization </li></ul></ul><ul><ul><li>Helps readers see how each part relates to the whole </li></ul></ul><ul><ul><li>Makes the information easy to read and understand </li></ul></ul><ul><ul><li>Helps readers find information quickly. </li></ul></ul>
  13. 13. Headings <ul><li>Headings provide a roadmap that guides the reader through the organization of a document. </li></ul><ul><li>Wording should be precise and consistently styled. </li></ul><ul><li>Each level of heading should be typed in consistent format and have parallel wording. </li></ul>
  14. 14. Body text <ul><li>Balance text and white space on the page. </li></ul><ul><li>Avoid long blocks of text. </li></ul><ul><li>Use boxes, lists, graphics to break up text. </li></ul><ul><li>Use standard margins and justification. </li></ul><ul><li>For emphasis you may also use </li></ul><ul><ul><li>rules and borders </li></ul></ul><ul><ul><li>shading </li></ul></ul><ul><ul><li>variation in font color, size, and style </li></ul></ul>
  15. 15. Graphics <ul><li>Add clarity and interest </li></ul><ul><li>Should be relevant to the topic and communicate essential information </li></ul><ul><li>Should be labeled and referenced in the text </li></ul><ul><li>Should be placed as close as possible to the first reference </li></ul>
  16. 16. Graphics include <ul><li>Charts </li></ul><ul><li>Graphs </li></ul><ul><li>Photographs </li></ul><ul><li>Diagrams </li></ul><ul><li>Illustrations (drawings) </li></ul><ul><li>Tables may also include graphics </li></ul>
  17. 17. Uses for graphics <ul><li>Bar graph shows the relationship between two or more sets of data </li></ul><ul><li>Series Sales, 2009 </li></ul>
  18. 18. <ul><li>Line graphs shows the relationship of information or data to a time line. </li></ul><ul><li>Sales 2007-2010 </li></ul>
  19. 19. <ul><li>Pie graph: presents simple data for comparison, such as percentages of a whole. </li></ul>
  20. 20. <ul><li>Organization charts depict the hierarchy of items—usually positions in an organization. </li></ul>
  21. 21. Multimedia <ul><li>Consider variations in reader’s needs/expectations. </li></ul><ul><li>Use the five-step writing process. </li></ul>
  22. 22. Visual perception of readers <ul><li>Print - reads from left to right and top to bottom. </li></ul><ul><li>Slide - focuses on the center of the screen first. </li></ul><ul><li>Web page - focuses on whatever is designed to be the central focal point. </li></ul>
  23. 23. Sequence <ul><li>Print - Designed to be read in sequence at the reader’s pace. </li></ul><ul><li>Slides - Designed to be viewed in sequence at the presenter’s pace. </li></ul><ul><li>Web pages - Designed to be read at whatever pace and sequence the reader chooses. </li></ul>
  24. 24. Design expectations <ul><li>Documents - familiar elements—text sections, headings, page numbers, headers and footers, graphics </li></ul><ul><li>Slides - follow a typical format—e.g., titles and bulleted points or graphics. </li></ul><ul><li>Web pages - navigational tools that allow the user to move around the site: menus, links, buttons, graphics </li></ul>
  25. 25. Using graphics and text effectively <ul><li>The design and format of text and graphics are essential to quality. Refer to the guidelines in the Pearson Business Reference and Writer’s Handbook whenever you need to produce document-based or multimedia communications. </li></ul>