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Leigh Householder
Leigh Householder

The document discusses strategies for integrating traditional and social media marketing. It argues that while new media is growing, traditional channels like TV are still important. It introduces segments of audiences based on their media consumption habits. The key is having a compelling brand story and the right experience and partnerships to engage audiences across multiple platforms. Measurement of results is still important to continually improve engagement.

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WHAT NOW? Straight talk about your brand and social media Leigh Householder Advergirl.com Spetember 2008
[object Object],[object Object],Stop saying the :30 second spot is dead ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Great work still matters in every medium
[object Object],[object Object],The real challenge is: SEGMENTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Warning: Age ≠ behavior
[object Object],[object Object],[object Object],Brand check: Are you ready to try social?
[object Object],Partner check: Is your agency ready? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The first thing social changes is the goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],The big question: How much to spend? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Measure, change, act
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Resources

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Whatnow

  • 1. WHAT NOW? Straight talk about your brand and social media Leigh Householder Advergirl.com Spetember 2008
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