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PresentationKarinneJohannes

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Serge Cornelus
Serge Cornelus
TechnologyCareer
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Blogging, professional identity and sense of belonging Karine Johannes Université Catholique de Louvain, Belgium EUROBLOG 2007
[object Object],[object Object],[object Object]
[object Object],[object Object]
Why do employees blog? ,[object Object],[object Object],[object Object],[object Object],Sources: Shel Holtz, « The impact of new technologies on internal communication » Nielsen Buzzmetrics and Edelman - White Papers- Talking from the Inside Out: The Rise of Employee Bloggers
Why do employees blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Backbone Media 2005 Survey « Corporate blogging:Is it worth the Hype? »
4 basic types of blogs in the organizational context ,[object Object],[object Object],[object Object],[object Object],Source: Peter M. Smudde, Blogging, Ethics and Public Relations: A Proactive and Dialogic Approach. Public Relations Quarterly
Different types of employee blogs 1/2 Employee blogs Personal blogs Corporate blogs/ Collective blogs
Different types of employee blogs 2/2 Employee blogs Colleagues, other employees External audiences Public targeted
Employee blogs: Hybrid genres PUBLIC PRIVATE P ROFESSIONAL PERSONAL INTERNAL COMM. EXTERNAL COMM.
A narrative approach of blogging ,[object Object],[object Object],[object Object],[object Object]
A narrative approach of blogging Blogs as « identity-relevant narratives »
A narrative approach of blogging Employees engage in a range of oppositional strategies to create physical, emotional and symbolic spaces for themselves in organizations (A.D. Brown, Crozier and Friedberg, Loureau and Lapassade) Blogs as «counter-narratives»
Case Study: The STIB and its drivers bloggers ,[object Object],[object Object],[object Object]
The STIB Internal communication channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social context of blogs appearance ,[object Object],[object Object],Drivers began to express their opinions in their blogs beside the « official statements » in the mainstream media
Why do the STIB drivers blog? ,[object Object],[object Object],[object Object]
Exploratory study ,[object Object],[object Object],[object Object]
 
 
Sainsaulieu’s Grid of work identity Attitude towards work Relational behaviour Collective adjustment behaviour Company’s objectives Work objectives Representation system Authority legitimization Society Personal trajectory Company Work Identification spaces
Identification spaces Society Trajectory Company Work
Identification spaces ,[object Object],[object Object],[object Object]
Identification spaces
 
Representation System: Work objectives ,[object Object],[object Object]
Representation System: Company’s objectives ,[object Object],[object Object]
Representation system: Authority legitimization ,[object Object],[object Object]
Collective adjustment behaviours: Relationships with co-workers ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Collective adjustment behaviours : Attitude towards work ,[object Object],[object Object]
The main challenges for Communication management ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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PresentationKarinneJohannes

  • 1. Blogging, professional identity and sense of belonging Karine Johannes Université Catholique de Louvain, Belgium EUROBLOG 2007
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  • 7. Different types of employee blogs 1/2 Employee blogs Personal blogs Corporate blogs/ Collective blogs
  • 8. Different types of employee blogs 2/2 Employee blogs Colleagues, other employees External audiences Public targeted
  • 9. Employee blogs: Hybrid genres PUBLIC PRIVATE P ROFESSIONAL PERSONAL INTERNAL COMM. EXTERNAL COMM.
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  • 11. A narrative approach of blogging Blogs as « identity-relevant narratives »
  • 12. A narrative approach of blogging Employees engage in a range of oppositional strategies to create physical, emotional and symbolic spaces for themselves in organizations (A.D. Brown, Crozier and Friedberg, Loureau and Lapassade) Blogs as «counter-narratives»
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  • 20. Sainsaulieu’s Grid of work identity Attitude towards work Relational behaviour Collective adjustment behaviour Company’s objectives Work objectives Representation system Authority legitimization Society Personal trajectory Company Work Identification spaces
  • 21. Identification spaces Society Trajectory Company Work
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