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The Business Value of Corporate Blogging
1.
the business value
of blogging Marieke van Zuien Mark van der Wolf
2.
about us
3.
the question we
hear most... Why should I spend part of my budget on a blog? (and not on something else?)
4.
5.
6.
7.
8.
the bottom line
Corporate blogging is still rare.
9.
10.
blogging value wheel
11.
blogging value wheel
12.
13.
blogging value wheel:
CEO blog
14.
blogging value wheel:
company blog
15.
16.
17.
time and money
18.
19.
blogs: value for
cost
20.
21.
non-influenceable success factors
22.
23.
...so why should
I start blogging? A corporate blog can be an entirely new window to the world, providing benefits to the entire organisation BUT: ...and there’s still a lot of first mover advantage to be gained out there!
24.
questions? http://www.lewis360.com
25.
www.lewispr.com
