This document outlines the agenda for a marketing presentation, including introductions, an overview of capabilities across various divisions, case studies of work done for Appalachian Regional Hospital and Humana, a description of the company's approach to research, planning, implementation and measurement, and a section on next steps. The presentation aims to showcase the company's full range of advertising, marketing and public relations services.

2. A Full Service Advertising, Marketing and

3. A Full Service Advertising, Marketing and

4. agenda

5. agenda
Introductions
Meeting Vest
Capabilities
Case Studies
Our Approach
Next Steps

6. meet vest

7. meet vest

8. capabilities

9. capabilities
»Creative Division

10. capabilities
»Creative Division
»Media Buying

11. capabilities
»Creative Division
»Media Buying
»Account Services

12. capabilities
»Creative Division
»Media Buying
»Account Services
»Public Relations

13. capabilities
»Creative Division
»Media Buying
»Account Services
»Public Relations
»Digital Media (New!)

16. case studies

17. case studies
»Appalachian Regional Hospital

18. case studies
»Appalachian Regional Hospital
»Goal

19. case studies
»Appalachian Regional Hospital
»Goal
»Strategy

20. case studies
»Appalachian Regional Hospital
»Goal
»Strategy
»Campaign

21. case studies
»Appalachian Regional Hospital
»Goal
»Strategy
»Campaign
‣Radio

22. case studies
»Appalachian Regional Hospital
»Goal
»Strategy
»Campaign
‣Radio
‣Outdoor

23. case studies
»Appalachian Regional Hospital
»Goal
»Strategy
»Campaign
‣Radio
‣Outdoor
‣Direct Mail

24. case studies
»Appalachian Regional Hospital
»Goal
»Strategy
»Campaign
‣Radio
‣Outdoor
‣Direct Mail
‣TV

25. arh commercial

26. appalachian regional hospital
Outdoor
Direct Mail

27. appalachian regional hospital
Outdoor
Direct Mail

28. case studies

29. case studies
»Appalachian Regional Hospital
»Results

30. case studies

31. case studies
»Humana

32. case studies
»Humana
»Goal

33. case studies
»Humana
»Goal
»Strategy

34. case studies
»Humana
»Goal
»Strategy
»Campaign

35. case studies
»Humana
»Goal
»Strategy
»Campaign
‣Print

36. case studies
»Humana
»Goal
»Strategy
»Campaign
‣Print
‣Outdoor

37. humana

38. humana

39. humana

40. humana

41. case studies

42. case studies
»Humana
»Results

43. our approach
Research Competitive analysis Marketing plan Implementation Measurement

44. our approach
Research Competitive analysis Marketing plan Implementation Measurement

45. our approach
Research Competitive analysis Marketing plan Implementation Measurement

46. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Brand Perceptions

47. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Brand Perceptions
»Industry Benchmarks

48. our approach
Research Competitive analysis Marketing plan Implementation Measurement

49. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Marketing Trends

50. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Marketing Trends
»Competitive Landscape

51. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Marketing Trends
»Competitive Landscape
»Emerging Technologies

52. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Marketing Trends
»Competitive Landscape
»Emerging Technologies
»Government/Industry Standards

53. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Marketing Trends
»Competitive Landscape
»Emerging Technologies
»Government/Industry Standards
»Competitive Intelligence

54. our approach
Research Competitive analysis Marketing plan Implementation Measurement

55. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Strategic Objectives

56. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Strategic Objectives
»Target Markets

57. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Strategic Objectives
»Target Markets
»Client Input

58. our approach
Research Competitive analysis Marketing plan Implementation Measurement

59. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Select Target

60. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Select Target
»Leverage Strengths

61. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Select Target
»Leverage Strengths
»Execute Plan

62. our approach
Research Competitive analysis Marketing plan Implementation Measurement

63. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Profit

64. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Profit
»Visits

65. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Profit
»Visits
»Repeat Visits

66. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Profit
»Visits
»Repeat Visits
»Market Share

67. our approach
Research Competitive analysis Marketing plan Implementation Measurement
»Profit
»Visits
»Repeat Visits
»Market Share
»Referrals

68. return on investment

69. return on investment
»Accomplish Marketing Objectives

70. return on investment
»Accomplish Marketing Objectives
»Achieve Financial Goals

71. next steps

73. A Full Service Advertising, Marketing and Public