Virtual Worlds Update

Virtual Worlds Friday, May 9, 2008 San Francisco CA Melanie Swan MS Futures Group Palo Alto, CA 415-505-4426 [email_address] www.melanieswan.com

Virtual worlds summary ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are virtual worlds? Source: http://www.virtualworldsreview.com ,[object Object]

Virtual world vs. MMORPG  Game  World Source: Linden Lab

Who is using virtual worlds? IBM Dr. Dobbs Life 2.0 Conference International Spaceflight Museum Showtime “The L Word” CBS “CSI New York” Vodafone SLCN “Metanomics” Princeton US Congress Second Health Operating Theater

Corporate presence in virtual worlds

Second Life is the biggest virtual world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://secondlife.com/whatis/economy-graphs.php Million Square Meters of Second Life Land Total User Hours (millions) Source: Linden Lab

Diverse Second Life residents Source: http://static.secondlife.com/economy/stats_200804.xls ,[object Object],[object Object],[object Object],Average monthly hours by age tier Resident market share by age tier %

Technical details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Griefer attack Open standards information: http://opensimulator.org, https://wiki.secondlife.com/wiki/Architecture_Working_Group Linden Scripting Language

Economy and Linden$ currency Source: http://secondlife.reuters.com US$ Spent by Users (in Millions) US $ Exchanged on Lindex (in Millions) ,[object Object],[object Object],[object Object],[object Object],[object Object],US Dollars spent in Second Life over the last 24 hours Source: http://secondlife.com/whatis/economy-graphs.php

Land is the most significant virtual asset Source: http://www.secondlife.com Available plots Available island areas Raw Land Growth of Second Life ,[object Object],[object Object],[object Object],[object Object],Anshe Chung Real Estate Developer 2008 2005 2003

Virtual world accounting and valuation issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Motorati SpokesAvatar: caLLie cLine BarCamp Second Life

Virtual world tax issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Legal and other issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data visualization: IBM’s 3D command centers SLurl: http://slurl.com/secondlife/IBM%209/170/124/141 IBM’s green data centers, VNOCs (virtual network operating centers)

Eolus and Smiley 3D command centers Smiley Telescope, PARI, Balsam Grove, NC USA Smiley in Second Life Smiley Virtual Control Room: real-time radio data received into 3D graph SLurl: http://slurl.com/secondlife/ strace%20island/55/43/27 SLurl: http://slurl.com/secondlife/EOLUS/170/139/42 Eolus enterprise facilities management control room

Data visualization: data representation tools SLurl: http://slurl.com/secondlife/uvvy2/90/243/29 SLurl: http://slurl.com/secondlife/SciLands/170/92/28 GreenPhosphor’s Glasshouse plotter MS Futures Groups’ 3D Stock Chart

VIT Mindmap SLurl: http://slurl.com/secondlife/VIT%20World/128/128/0

SLurl: http://slurl.com/secondlife/ACS/174/82/114 Cheminformatic-Assisted Image Array (CAIA) 8 images 24 meters 36 meters 12 images

Data visualization in Second Life Real-time LAX airport traffic Real-time NOAA weather data SAP airline booking application Wiki: http://sldataviz.pbwiki.com SAP eCommerce

Enterprise virtual worlds: Qwaq, Wonderland Nanotechnology Island SIMS microscope BASHIBA Data Climate eCommerce Qwaq Forums Sun’s Wonderland

Virtual world ecosystem Investment transaction in the last 12 months or was acquired Virtual World Platforms Linden Lab’s Second Life , ActiveWorlds, Entropia Universe, There, Kaneva, MultiVerse, vastpark, metaplace, Cybertown, Habbo Hotel, Muse, Taatu, Whyville, Voodoo Chat, Traveler, Sims Online, Club Penguin, WebKins, Hipihi, Uonenet, Noviking 3D Modeling and Physics Engine Platforms Havok , Ageia PhysX, Unreal Engine, Open GL, Maya, 3D Studio, Croquet, SoftimageIXSI, Form Z, Strata 3D CX, RenderMan, Blender, Wings3D Virtual Businesses and Brands SL Boutique , Anshe Chung Studios, DeCuir Creations, FairChang, Etopia, Hunter’s Cove, Preen, House of Nyla, Second Life Cable Network, Rezzable, caLLie cLine, PeoplePool, Raven Pennyfeather, Lapointe & Bastchild Designs, InStyle, Vista Animations, Chai Skins, Acedia Albion, AV Puli Animations, Reel Expression, J&S Aviation, SZ Designs, Vindy Vindaloo, Esoterica Couture Virtual World Developers and Agencies Electric Sheep Company , Millions of Us , Rivers Run Red, CMP, Aimee Weber Studio, Campfire Media, depo consulting, Forterra, Metaversatility, Wish Farmers, Virtual Worldlets, Icarus Studios, Proton Media, NGI Group 3Di, DAZ 3D, Code 4 Software

Opportunities for your firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Business-related

Provided under an open source Creative Commons 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0/ Thank you Melanie Swan MS Futures Group Palo Alto, CA 415-505-4426 [email_address] www.melanieswan.com

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