Virtual Worlds Update

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An update of virtual worlds as of May 2008, including a definition of virtual worlds, economic, tax, accounting and legal issues and data visualization and 3d data centers.

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  • Virtual Worlds Update

    1. 1. Virtual Worlds Friday, May 9, 2008 San Francisco CA Melanie Swan MS Futures Group Palo Alto, CA 415-505-4426 [email_address] www.melanieswan.com
    2. 2. Virtual worlds summary <ul><ul><li>Virtual worlds are the natural evolution of the Internet as an information, communications and commerce platform </li></ul></ul><ul><ul><li>Virtual worlds are becoming increasingly routine for business, academic and government use </li></ul></ul><ul><ul><li>Like other newtech, virtual worlds are complementary and category defining </li></ul></ul><ul><ul><li>Virtual worlds are not just for architectural builds, simulation and interaction, the next obvious step is streaming in live data and representing it visually </li></ul></ul>
    3. 3. Agenda <ul><li>Virtual worlds </li></ul><ul><ul><li>What are virtual worlds? </li></ul></ul><ul><ul><li>Who is using virtual worlds? </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><li>A closer look </li></ul><ul><ul><li>Technical details </li></ul></ul><ul><ul><li>Economy </li></ul></ul><ul><ul><li>Accounting, tax and legal issues </li></ul></ul><ul><li>Advanced data applications </li></ul><ul><ul><li>3D command centers / green data centers </li></ul></ul><ul><ul><li>Data visualization tools </li></ul></ul><ul><ul><li>Opportunities for your firm </li></ul></ul>
    4. 4. What are virtual worlds? Source: http://www.virtualworldsreview.com <ul><ul><li>Definition: 3D online persistent world with a sense of presence and simultaneous experience in context; 3D social network </li></ul></ul>
    5. 5. Virtual world vs. MMORPG  Game  World Source: Linden Lab
    6. 6. Who is using virtual worlds? IBM Dr. Dobbs Life 2.0 Conference International Spaceflight Museum Showtime “The L Word” CBS “CSI New York” Vodafone SLCN “Metanomics” Princeton US Congress Second Health Operating Theater
    7. 7. Corporate presence in virtual worlds
    8. 8. Second Life is the biggest virtual world <ul><ul><li>45,000 concurrency (at any time) </li></ul></ul><ul><ul><li>475,000 active users (last 7 days) </li></ul></ul><ul><ul><li>1.2 m active users (last 2 months) </li></ul></ul><ul><ul><li>13 m total accounts </li></ul></ul><ul><ul><li>2 m assets created per day </li></ul></ul><ul><ul><li>35 TB of user-created data </li></ul></ul><ul><ul><li>800,000 unique items sold or traded per month </li></ul></ul><ul><ul><li>500 events per day </li></ul></ul><ul><ul><li>15 m concurrent scripts </li></ul></ul><ul><ul><li>10 Gbps peak bandwidth </li></ul></ul>Source: http://secondlife.com/whatis/economy-graphs.php Million Square Meters of Second Life Land Total User Hours (millions) Source: Linden Lab
    9. 9. Diverse Second Life residents Source: http://static.secondlife.com/economy/stats_200804.xls <ul><ul><li>43% female </li></ul></ul><ul><ul><li>60% international </li></ul></ul><ul><ul><ul><li>Top 5 countries: US, Germany, Japan, UK, France </li></ul></ul></ul>Average monthly hours by age tier Resident market share by age tier %
    10. 10. Technical details <ul><li>Linden Scripting Language (LSL) </li></ul><ul><ul><li>Event-driven and states, not object oriented </li></ul></ul><ul><li>Havok 4 physics engine </li></ul><ul><li>Primitives, assets and lag </li></ul><ul><li>Open-source initiatives </li></ul><ul><ul><li>Client exists </li></ul></ul><ul><ul><li>Server TBA </li></ul></ul><ul><ul><li>Standards and portability </li></ul></ul><ul><li>Security </li></ul>Griefer attack Open standards information: http://opensimulator.org, https://wiki.secondlife.com/wiki/Architecture_Working_Group Linden Scripting Language
    11. 11. Economy and Linden$ currency Source: http://secondlife.reuters.com US$ Spent by Users (in Millions) US $ Exchanged on Lindex (in Millions) <ul><ul><li>LindeX exchange operated by Linden Lab </li></ul></ul><ul><ul><ul><li>Buy: USD $.30 transaction fee </li></ul></ul></ul><ul><ul><ul><li>Sell: 3.5% transaction fee </li></ul></ul></ul><ul><ul><li>Monetary policy </li></ul></ul><ul><ul><li>Banks, stock exchanges </li></ul></ul>US Dollars spent in Second Life over the last 24 hours Source: http://secondlife.com/whatis/economy-graphs.php
    12. 12. Land is the most significant virtual asset Source: http://www.secondlife.com Available plots Available island areas Raw Land Growth of Second Life <ul><ul><li>Purchase via auction or resale </li></ul></ul><ul><ul><ul><li>Premium membership required ($9.95/mo) </li></ul></ul></ul><ul><ul><ul><li>USD $13 + $5/mo for 512 sq m </li></ul></ul></ul><ul><ul><ul><li>USD $1,675 + $295/mo for 65,536 sq m island </li></ul></ul></ul>Anshe Chung Real Estate Developer 2008 2005 2003
    13. 13. Virtual world accounting and valuation issues <ul><ul><li>Intangible assets </li></ul></ul><ul><ul><ul><li>Land and real estate </li></ul></ul></ul><ul><ul><ul><li>Objects </li></ul></ul></ul><ul><ul><ul><li>Scripts, animations and applications </li></ul></ul></ul><ul><ul><ul><li>In-world businesses: product, service </li></ul></ul></ul><ul><ul><ul><li>Brands: sim, business, avatar </li></ul></ul></ul><ul><ul><ul><li>Accounts: avatars/characters, assets </li></ul></ul></ul><ul><ul><ul><li>World platforms </li></ul></ul></ul><ul><ul><li>Specific risks </li></ul></ul><ul><ul><ul><li>World disappearance </li></ul></ul></ul><ul><ul><ul><li>Economic disturbance </li></ul></ul></ul><ul><ul><ul><li>Ease of copying </li></ul></ul></ul><ul><ul><ul><li>Low transparency </li></ul></ul></ul>Motorati SpokesAvatar: caLLie cLine BarCamp Second Life
    14. 14. Virtual world tax issues <ul><ul><li>VAT, sales tax </li></ul></ul><ul><ul><li>Income tax </li></ul></ul><ul><ul><ul><li>1099 contractors </li></ul></ul></ul><ul><ul><li>Gains tax </li></ul></ul><ul><ul><li>Challenges of levying tax </li></ul></ul><ul><ul><ul><li>Identity verification </li></ul></ul></ul><ul><ul><ul><li>Jurisdiction determination </li></ul></ul></ul><ul><ul><ul><li>Identification of activity </li></ul></ul></ul><ul><ul><ul><li>Monitoring, tracking and enforcement </li></ul></ul></ul><ul><ul><ul><li>Highly international environment </li></ul></ul></ul>
    15. 15. Legal and other issues <ul><ul><li>Key rules </li></ul></ul><ul><ul><ul><li>Linden Lab: Terms of Service Agreement, Community Standards, Privacy Policy, Digital Millennium Copyright Act </li></ul></ul></ul><ul><ul><ul><li>Sim covenants </li></ul></ul></ul><ul><ul><li>Dispute resolution </li></ul></ul><ul><ul><ul><li>Metaverse Republic </li></ul></ul></ul><ul><ul><li>Recent cases </li></ul></ul><ul><ul><ul><li>Eros, LLC v. Doe (pending) </li></ul></ul></ul><ul><ul><ul><ul><li>Copyright infringement (US $2,250) </li></ul></ul></ul></ul><ul><ul><ul><li>Marc Bragg v. Linden Lab (Oct 2007) </li></ul></ul></ul><ul><ul><ul><ul><li>Land acquisition via landbots (US $8,000) </li></ul></ul></ul></ul><ul><ul><li>Money laundering </li></ul></ul>
    16. 16. Data visualization: IBM’s 3D command centers SLurl: http://slurl.com/secondlife/IBM%209/170/124/141 IBM’s green data centers, VNOCs (virtual network operating centers)
    17. 17. Eolus and Smiley 3D command centers Smiley Telescope, PARI, Balsam Grove, NC USA Smiley in Second Life Smiley Virtual Control Room: real-time radio data received into 3D graph SLurl: http://slurl.com/secondlife/ strace%20island/55/43/27 SLurl: http://slurl.com/secondlife/EOLUS/170/139/42 Eolus enterprise facilities management control room
    18. 18. Data visualization: data representation tools SLurl: http://slurl.com/secondlife/uvvy2/90/243/29 SLurl: http://slurl.com/secondlife/SciLands/170/92/28 GreenPhosphor’s Glasshouse plotter MS Futures Groups’ 3D Stock Chart
    19. 19. VIT Mindmap SLurl: http://slurl.com/secondlife/VIT%20World/128/128/0
    20. 20. SLurl: http://slurl.com/secondlife/ACS/174/82/114 Cheminformatic-Assisted Image Array (CAIA) 8 images 24 meters 36 meters 12 images
    21. 21. Data visualization in Second Life Real-time LAX airport traffic Real-time NOAA weather data SAP airline booking application Wiki: http://sldataviz.pbwiki.com SAP eCommerce
    22. 22. Enterprise virtual worlds: Qwaq, Wonderland Nanotechnology Island SIMS microscope BASHIBA Data Climate eCommerce Qwaq Forums Sun’s Wonderland
    23. 23. Virtual world ecosystem Investment transaction in the last 12 months or was acquired Virtual World Platforms Linden Lab’s Second Life , ActiveWorlds, Entropia Universe, There, Kaneva, MultiVerse, vastpark, metaplace, Cybertown, Habbo Hotel, Muse, Taatu, Whyville, Voodoo Chat, Traveler, Sims Online, Club Penguin, WebKins, Hipihi, Uonenet, Noviking 3D Modeling and Physics Engine Platforms Havok , Ageia PhysX, Unreal Engine, Open GL, Maya, 3D Studio, Croquet, SoftimageIXSI, Form Z, Strata 3D CX, RenderMan, Blender, Wings3D Virtual Businesses and Brands SL Boutique , Anshe Chung Studios, DeCuir Creations, FairChang, Etopia, Hunter’s Cove, Preen, House of Nyla, Second Life Cable Network, Rezzable, caLLie cLine, PeoplePool, Raven Pennyfeather, Lapointe & Bastchild Designs, InStyle, Vista Animations, Chai Skins, Acedia Albion, AV Puli Animations, Reel Expression, J&S Aviation, SZ Designs, Vindy Vindaloo, Esoterica Couture Virtual World Developers and Agencies Electric Sheep Company , Millions of Us , Rivers Run Red, CMP, Aimee Weber Studio, Campfire Media, depo consulting, Forterra, Metaversatility, Wish Farmers, Virtual Worldlets, Icarus Studios, Proton Media, NGI Group 3Di, DAZ 3D, Code 4 Software
    24. 24. Opportunities for your firm <ul><ul><li>Provide industry leadership </li></ul></ul><ul><ul><ul><li>Virtual worlds white papers </li></ul></ul></ul><ul><ul><ul><li>OpenSim working group </li></ul></ul></ul><ul><ul><ul><li>Data visualization development </li></ul></ul></ul><ul><ul><li>Support clients in the virtual medium </li></ul></ul><ul><ul><ul><li>Platform counseling </li></ul></ul></ul><ul><ul><ul><li>Enterprise simulation setup </li></ul></ul></ul><ul><ul><ul><li>3D command center setup </li></ul></ul></ul><ul><ul><ul><li>Security and traffic management (SOX) </li></ul></ul></ul><ul><ul><ul><li>Interaction opportunity </li></ul></ul></ul><ul><ul><li>Facilitate internal initiatives </li></ul></ul><ul><ul><ul><li>Recruiting, telepresence, collaboration </li></ul></ul></ul>
    25. 25. Virtual worlds summary <ul><ul><li>Virtual worlds are the natural evolution of the Internet as an information, communications and commerce platform </li></ul></ul><ul><ul><li>Virtual worlds are becoming increasingly routine for business, academic and government use </li></ul></ul><ul><ul><li>Like other newtech, virtual worlds are complementary and category defining </li></ul></ul><ul><ul><li>Virtual worlds are not just for architectural builds, simulation and interaction, the next obvious step is streaming in live data and representing it visually </li></ul></ul>
    26. 26. Resources <ul><ul><li>Open standards and data visualization </li></ul></ul><ul><ul><ul><li>http://opensimulator.org </li></ul></ul></ul><ul><ul><ul><li>https://wiki.secondlife.com/wiki/Architecture_Working_Group </li></ul></ul></ul><ul><ul><ul><li>http://sldataviz.pbwiki.com and Data Visualization group </li></ul></ul></ul><ul><ul><li>Second Life SLURL Directories </li></ul></ul><ul><ul><ul><li>http://nbhorizons.com/list.htm (companies) </li></ul></ul></ul><ul><ul><ul><li>http://edumuve.com/tour/ (international locations) </li></ul></ul></ul><ul><ul><ul><li>http://npsl.wikispaces.com/Tenant+Directory (non-profits) </li></ul></ul></ul><ul><ul><li>Getting started in Second Life </li></ul></ul><ul><ul><ul><li>http://sl.nmc.org/wiki/Getting_Started </li></ul></ul></ul><ul><ul><li>Event listings </li></ul></ul><ul><ul><ul><li>http://secondlife.com/events </li></ul></ul></ul><ul><ul><ul><li>http://metanomics.net/ * </li></ul></ul></ul><ul><ul><li>News, blogs, etc. </li></ul></ul><ul><ul><ul><li>http://secondlife.reuters.com/ * </li></ul></ul></ul><ul><ul><ul><li>http://www.ugotrade.com/ </li></ul></ul></ul><ul><ul><ul><li>http://www.virtualworldsreview.com/ </li></ul></ul></ul>* Business-related
    27. 27. Provided under an open source Creative Commons 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0/ Thank you Melanie Swan MS Futures Group Palo Alto, CA 415-505-4426 [email_address] www.melanieswan.com

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