SOCIAL MEDIA MARKETING-Kumar SubratManager – Business DevelopmentRadiant Web Technology Pvt. Ltd.
What is MEDIA?Media are sources of Communication to Mass.• TV• NEWSPAPER• MAGAZINE• CINEMA• INTERNET
What is Social Media?• “A media for social interaction, using highly accessible andscalable communication techniques. Social media is the useof web-based and mobile technologies to turncommunication into interactive dialogue.”• Social media refers to the means of interactions among people inwhich they create, share, and exchange information and ideas invirtual communities and networks that is internet basedapplications that build on the ideological and technologicalfoundations of web, and that allow the creation and exchange ofuser generated content.
Types of Social Media (SM)Broadly it is of SIX types :-1. Collaborative Projects - Wikipedia2. Blogs & Micro blogs - Twitter3. Content Community - YouTube4. SOCIAL NETWORKING - FACEBOOK5. Virtual Game World - World of Warcraft6. Virtual Social World - Second Life
But why should I care forthese things???•Any reason???
93% OF SOCIAL MEDIA USERS BELIEVEA COMPANY SHOULD HAVE APRESENCE IN SOCIAL MEDIA25CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
85% BELIEVE THAT A COMPANYSHOULD GO FURTHER AND ALSOINTERACT WITH ITS CUSTOMERS26CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
2Coke and Unilever had shifted frommicrosites to social in 2010The top brands are responding
e.g.• ICICI BANK• RELIANCE COMMUNICATION• GOOGLE• GOVT. OF INDIA• TOYOTA , etc.
IN SUMMARYWith The Help of SMM1. You may reach the place where, may not otherwise.2. Instant feedback from customers.3. Can reach to the vast audiences.4. It makes you more credible.5. Increase referrals.6. Build new relationships.7. CREATES VISIBILITY.8. Increase familiarity.9. Builds trust.10. Offer your products and services and,11. ONLINE WORDS OF MOUTH.
Q & AI WOULD BE GREATFULL TOANSWER YOURQUESTIONS.
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