1. SOCIAL MEDIA MARKETING-Kumar SubratManager – Business DevelopmentRadiant Web Technology Pvt. Ltd.
2. What is MEDIA?Media are sources of Communication to Mass.• TV• NEWSPAPER• MAGAZINE• CINEMA• INTERNET
3. What is Social Media?• “A media for social interaction, using highly accessible andscalable communication techniques. Social media is the useof web-based and mobile technologies to turncommunication into interactive dialogue.”• Social media refers to the means of interactions among people inwhich they create, share, and exchange information and ideas invirtual communities and networks that is internet basedapplications that build on the ideological and technologicalfoundations of web, and that allow the creation and exchange ofuser generated content.
4. Types of Social Media (SM)Broadly it is of SIX types :-1. Collaborative Projects - Wikipedia2. Blogs & Micro blogs - Twitter3. Content Community - YouTube4. SOCIAL NETWORKING - FACEBOOK5. Virtual Game World - World of Warcraft6. Virtual Social World - Second Life
5. But why should I care forthese things???•Any reason???
6. Reason # 1
7. Reason # 2
8. Reason # 3
9. Reason # 4
10. Reason # 5
11. WHY SMM?
12. WHY SMM
13. WHY SMM?
14. Growth in Spending
15. BENEFITS OF SMM
16. BENEFITS OF SMM
17. BENEFITS OF SMM
18. OKBUT WHY“FACEBOOK”??
20. It’s changing your customersexpectations2
21. WHY FACEBOOK
22. WHY FACEBOOK
23. WHY FACEBOOK
24. WHY FACEBOOK
25. 93% OF SOCIAL MEDIA USERS BELIEVEA COMPANY SHOULD HAVE APRESENCE IN SOCIAL MEDIA25CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
26. 85% BELIEVE THAT A COMPANYSHOULD GO FURTHER AND ALSOINTERACT WITH ITS CUSTOMERS26CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
27. 2Coke and Unilever had shifted frommicrosites to social in 2010The top brands are responding
28. e.g.• ICICI BANK• RELIANCE COMMUNICATION• GOOGLE• GOVT. OF INDIA• TOYOTA , etc.
29. IN SUMMARYWith The Help of SMM1. You may reach the place where, may not otherwise.2. Instant feedback from customers.3. Can reach to the vast audiences.4. It makes you more credible.5. Increase referrals.6. Build new relationships.7. CREATES VISIBILITY.8. Increase familiarity.9. Builds trust.10. Offer your products and services and,11. ONLINE WORDS OF MOUTH.
30. Q & AI WOULD BE GREATFULL TOANSWER YOURQUESTIONS.
31. Disclaimers• This is just for information on Facebook promotion. All the data have been collected from different sources forknowledge purpose the mass. The above said contents are available in open sources on websites and presenterand collector of data have not done any research or any kind of study, personally before collecting the data. Thename mentioned in the presentation is of the presenter is on behalf of Radiant Web Technology Pvt Ltd, based inVikaspuri New Delhi. just to make a presentation in front of you and not offering any kind of Guarantee orwarrantee on any topic covered. Subject to Delhi jurisdiction only. We are thankful to the Sources are:-• Google• Facebook• Technocrati• LinkedIn• Pintrest• Twitter• You tube• Forestor• Cone.