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Social Media Marketing by KUMAR SUBRAT

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Kumar Subrat
Kumar Subrat
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SOCIAL MEDIA MARKETING -Kumar Subrat Manager – Business Development Radiant Web Technology Pvt. Ltd.
What is MEDIA? Media are sources of Communication to Mass. • TV • NEWSPAPER • MAGAZINE • CINEMA • INTERNET
What is Social Media? • “A media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” • Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks that is internet based applications that build on the ideological and technological foundations of web, and that allow the creation and exchange of user generated content.
Types of Social Media (SM) Broadly it is of SIX types :- 1. Collaborative Projects - Wikipedia 2. Blogs & Micro blogs - Twitter 3. Content Community - YouTube 4. SOCIAL NETWORKING - FACEBOOK 5. Virtual Game World - World of Warcraft 6. Virtual Social World - Second Life
But why should I care for these things??? •Any reason???
Reason # 1
Reason # 2
Reason # 3
Reason # 4
Reason # 5
WHY SMM?
WHY SMM
WHY SMM?
Growth in Spending
BENEFITS OF SMM
BENEFITS OF SMM
BENEFITS OF SMM
OK BUT WHY “FACEBOOK”??
1 850,000,000+
It’s changing your customers expectations 2
WHY FACEBOOK
WHY FACEBOOK
WHY FACEBOOK
WHY FACEBOOK
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA 25 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
85% BELIEVE THAT A COMPANY SHOULD GO FURTHER AND ALSO INTERACT WITH ITS CUSTOMERS 26 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
2 Coke and Unilever had shifted from microsites to social in 2010 The top brands are responding
e.g. • ICICI BANK • RELIANCE COMMUNICATION • GOOGLE • GOVT. OF INDIA • TOYOTA , etc.
IN SUMMARY With The Help of SMM 1. You may reach the place where, may not otherwise. 2. Instant feedback from customers. 3. Can reach to the vast audiences. 4. It makes you more credible. 5. Increase referrals. 6. Build new relationships. 7. CREATES VISIBILITY. 8. Increase familiarity. 9. Builds trust. 10. Offer your products and services and, 11. ONLINE WORDS OF MOUTH.
Q & A I WOULD BE GREATFULL TO ANSWER YOUR QUESTIONS.
Disclaimers • This is just for information on Facebook promotion. All the data have been collected from different sources for knowledge purpose the mass. The above said contents are available in open sources on websites and presenter and collector of data have not done any research or any kind of study, personally before collecting the data. The name mentioned in the presentation is of the presenter is on behalf of Radiant Web Technology Pvt Ltd, based in Vikaspuri New Delhi. just to make a presentation in front of you and not offering any kind of Guarantee or warrantee on any topic covered. Subject to Delhi jurisdiction only. We are thankful to the Sources are:- • Google • Facebook • Technocrati • LinkedIn • Pintrest • Twitter • You tube • Forestor • Cone.

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Social Media Marketing by KUMAR SUBRAT

  • 1. SOCIAL MEDIA MARKETING -Kumar Subrat Manager – Business Development Radiant Web Technology Pvt. Ltd.
  • 2. What is MEDIA? Media are sources of Communication to Mass. • TV • NEWSPAPER • MAGAZINE • CINEMA • INTERNET
  • 3. What is Social Media? • “A media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” • Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks that is internet based applications that build on the ideological and technological foundations of web, and that allow the creation and exchange of user generated content.
  • 4. Types of Social Media (SM) Broadly it is of SIX types :- 1. Collaborative Projects - Wikipedia 2. Blogs & Micro blogs - Twitter 3. Content Community - YouTube 4. SOCIAL NETWORKING - FACEBOOK 5. Virtual Game World - World of Warcraft 6. Virtual Social World - Second Life
  • 5. But why should I care for these things??? •Any reason???
  • 20. It’s changing your customers expectations 2
  • 25. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA 25 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
  • 26. 85% BELIEVE THAT A COMPANY SHOULD GO FURTHER AND ALSO INTERACT WITH ITS CUSTOMERS 26 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
  • 27. 2 Coke and Unilever had shifted from microsites to social in 2010 The top brands are responding
  • 28. e.g. • ICICI BANK • RELIANCE COMMUNICATION • GOOGLE • GOVT. OF INDIA • TOYOTA , etc.
  • 29. IN SUMMARY With The Help of SMM 1. You may reach the place where, may not otherwise. 2. Instant feedback from customers. 3. Can reach to the vast audiences. 4. It makes you more credible. 5. Increase referrals. 6. Build new relationships. 7. CREATES VISIBILITY. 8. Increase familiarity. 9. Builds trust. 10. Offer your products and services and, 11. ONLINE WORDS OF MOUTH.
  • 30. Q & A I WOULD BE GREATFULL TO ANSWER YOUR QUESTIONS.
  • 31.
  • 32. Disclaimers • This is just for information on Facebook promotion. All the data have been collected from different sources for knowledge purpose the mass. The above said contents are available in open sources on websites and presenter and collector of data have not done any research or any kind of study, personally before collecting the data. The name mentioned in the presentation is of the presenter is on behalf of Radiant Web Technology Pvt Ltd, based in Vikaspuri New Delhi. just to make a presentation in front of you and not offering any kind of Guarantee or warrantee on any topic covered. Subject to Delhi jurisdiction only. We are thankful to the Sources are:- • Google • Facebook • Technocrati • LinkedIn • Pintrest • Twitter • You tube • Forestor • Cone.