Casia 2014 Preliminary stage 1 What Is Social Media?

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: Business Gems
Name of first member: Kriti Khurana
College Name: Banasthali University
Name of second member: Mahima Upreti
College Name: Banasthali University

2. WHAT IS SOCIAL MEDIA?
 Is it social networking?
 Is it social bookmarking?
 Is it wiki?
What is Social Media?
Andreas Kaplan and
Michael Haenlein define
social media as "a group of
Internet-based applications
that build on the ideological
and technological
foundations of Web 2.0, and
that allow the creation and
exchange of user-generated
content."

3. According to Wikipedia:
Social :The term social refers to the
interaction of organisms with one another
and to their collective co-existence,
irrespective of whether they are aware of
it or not, and irrespective of whether the
interaction is voluntary or involuntary.
Media : Media are the storage and
transmission channels or tools used to
store and deliver information or data.
Social media is form of
communication (storage and
transmission) which provides
interaction between seller and buyer.

4. Interaction on social media sites
• Interaction can be as
simple as asking for your
comments or letting you
vote on an article, or it can
be as complex as Flixster
recommending movies to
you based on the ratings of
other people with similar
interests.

5. Some examples of social media Websites
Social Bookmarking Del.icio.us, Blinklist, Simpy tagging websites and searching through
websites bookmarked by other people.
Social news Digg, Propeller, Reddit voting for articles and commenting on
them
Social networking Facebook, Hi5, Last.FM adding friends, commenting on
profiles, joining groups and having
discussions.
Social photo & Video
sharing
YouTube, Flickr sharing photos or videos and
commenting on user submissions.
Wikis Wikipedia, Wikia adding articles and editing existing
articles.

6. Regular Media V/S Social Media
Radio
Television
Newspaper
Social
Bookmarking
Social News
Social
Networking
Social Photo
and Video
Wikis Sharing
Pamphlets
On basis of
Properties:
RM SM
Quality Mediated
by
publisher
varies
Reach Less More
Frequency Less More
Accessibility Varying Free
Usability Low High
Immediacy Inhibited spontaneo
us
Permanence Cannot be
altered
Instantane
ously
altered

7. Statistics of social media usage(age factor)

8. Commonly used social media platforms

9. Benefits
of Social
Media
Connecting people
• Friends
• Family
• Professional
networking
Exposure
• View points
• Opinions
• ideas
Employment
• Through Social media
• By social Media Saves time &
money
Keeps updated
• Technologies
• Goings-on
• Etc.
Faster
Communication

10. disparity
Challenges
Of
Social
Media
exclusiven
ess
trustworth
iness
Concentrat
ion
Privacy
Reliability