Marel Q1 2024 Investor Presentation from May 8, 2024
Author Branding
1. CONNECT TO YOUR READERS:
HOW TO BRAND YOUR STORYTELLING
ONLINE
with
Maria Pinochet, Kore Access, Incorporated
2. Tips to stand out in SOCIAL MEDIA
Insights into COMMUNICATION TRENDS
One FOCUS exercise
Six ways to approach ONLINE CONVERSATIONS
BEST PRACTICES in social media
Ways to tell your STORY with social media
Facts about social media PLATFORMS
5. Flickr – Picture sharing
Slideshare – PowerPoint presentations
Wiki Groups – Hobby groups
Meetup – In-person meetings organized online
Forums – Special interests
Professional groups - LinkedIn
6. Storytelling tools available
Simple-to-use tools
Effective means to convey emotion
Online activity is transparent and historical
75% of readers trust an independent
recommendation, regardless of whether or
not they know the reviewer
7. Brand Exposure
More Sales
Higher ranking on search engines
Higher traffic to selling pages
More referrals
More Subscribers
Access to Business Partnerships
Opportunity for Networking
8.
9. Goals you want to share
Aspirations, values
Obstacles & challenges
Likes & dislikes
Quirks and habits to share
10. What is the larger need you serve to your
readers?
What is your core truth and purpose?
What is your mission?
How did you end up as an author of X?
What life event or influence prompted you
to write?
What have been the interesting twists and
turns in your story?
What makes you approachable and/or similar
to others?
11. SOCIAL MEDIA SUCCESS FACTORS
• Authenticity
• ValuesTransparency
• Commitment
• ConsistencyRelevance
12. WEB SITE: BEST PRACTICES
“About Me/About US” Page
2nd most visited page
30% more time spent there
Your Back-story:
What do you share in common?
Connect over passions
What do you care about?
What is your motivation?
13.
14.
15. Google alerts
SM platform analytics
Track inbound traffic
Real-time search
Google
Technorati
Paid social media monitoring services
BuzzMetrics, Cymfony, Radian6,
Techrigy, Trackur
16. Publish on Kindle
Publish on other E-readers
Promote with book trailers
Free Book Trailer Tip Sheet
Visit
KoreAccessStore
18. YOU’VE CREATED THE STORY
LET YOUR EDITOR MAKE IT SHINE
Linda plays tough with your words
so your critics can’t.
Linda Wasserman, Publisher & Editor
Pelican Press of Pensacola
www.pelicanpresspensacola.com
23. "Maria Pinochet understands the special marketing
needs of writers and delivers a workshop that is
packed with valuable information. She delivers tips
and insights writers can use to implement
immediate and meaningful changes to their
marketing strategy."
Charlie Allden
President, Chapter 108
First Coast Romance Writers
Jacksonville, Florida
24. PRESENTED BY
WWW.KOREACCESS.COM
Maria Pinochet is available to give
this 60 minute talk to your group
of writers.
Phone: (850) 341-9075
E-mail: maria@koreaccess.com
Visit: Hot Topic Keynotes Page
Achieve Happy Endings
with Social Media
Book this Talk
Editor's Notes
Why am I here? Who invited me
Find similarities
For business may add other online sites: Networking, Hobby, etc….