3. We are now Komli Media!
Asia Pacific’s Leading Digital Media Technology Platform
4. Asia Pacific’s only consolidated platform that
efficiently and effectively connects advertisers to
audiences across multiple media from display,
video, mobile to social.
Unique suite of media solutions delivered through our
proprietary media technology platform.
5. Komli’s Strengths and Expertise
50 400+ 150M+
Voted by BusinessWeek as Digital experts across 18 Audience reach in Asia Pacific.
the World’s Top 50 offices in SEA, India,
Technology Start-ups. Australia, US and Europe.
4,600 700+ 2,000
High quality websites Premium advertisers Campaigns delivered in 2011.
including Facebook & MSN serviced. Wealth of knowledge and
Thailand exclusive experience.
representation.
6. Our Audience and Reach
UK – 3.6 M China – 32.3 M
South Korea – 18.1 M
US – 12.2 M
Japan - 43.5 M
Hong Kong – 3.2 M
Taiwan - 9.7 M
India – 55.5 M
Vietnam – 24.1 M
Thailand - 17.2 M
Philippines - 12.9 M
Malaysia - 12.1 M
Singapore – 2.3 M
Indonesia – 21.3 M
Total APAC reach: 150+ M
Total SEA reach: 90.4+ M Australia - 6 M
6
7. Komli’s Cross Platform Solutions
exclusive premium direct response targets specific
websites for high solution across quality audiences across
impact and customized and brand safe various interests and
solutions environments segment
leading end-to-end fastest growing mobile
premium video
social media solutions performance
network with high
for brand advertisers advertising platform
quality publishers
9. And Southeast Asia is no different
Singaporeans watch
9.2m Malaysians
over 158.1 videos
per month on an watch over 878m
average videos monthly
8.7m Indonesian 79.7% of
unique users watched 82% of Thais online Philippines’ online
stream or download online
465m videos in the video content each month users watch 69.4
last month videos on average
10. Why brands need to combine TV & online video
Brand Impact Measurements
80%
65%
Online
60% 50% TV Over 20% more brand engagements!
46%
39%
40%
28% 26%
21%
20% 14%
0%
General Brand Message Likeability
Recall Recall Recall
Ad Combinations % of brand recall
TV + Display + RM + Video 52%
Enhanced recall combining TV with TV + Video Only 48%
Online Video! TV + Rich Media Only 39%
TV + Standard Display Only 39%
TV only 35%
Source: AC Nielsen March & April 2010
11. And ontop of that…
On top that…
…Online reaches light TV consumers
Reach/Cost Analysis
80
Reach %
70
20% 45% 25%
60 Heavy Moderate Light
50
40 TV
30 Online +TV
20
Online Online Online
10 index : index : index :
79 97 114
0
Cost
11
13. Challenges for Online Video in SEA
• Lack of high quality localized content
• Publisher player standardization – VAST/VPAID
compliance
• Cross platform capabilities
• Lack of tracking, data and measurement
14. Challenges for Online Video in SEA
• Lack of high quality localized content
• Publisher player standardization – VAST/VPAID
compliance
• Cross platform capabilities
• Lack of tracking, data and measurement
15. Challenges for Online Video in SEA
• Lack of high quality localized content
• Publisher player standardization – VAST/VPAID
compliance
• Cross platform capabilities
• Lack of tracking, data and measurement
16. Challenges for Online Video in SEA
• Lack of high quality localized content
• Publisher player standardization - VAST/VPAID
compliance
• Cross platform capabilities
• Lack of tracking, data and measurement
21. Execution customized to fit marketing goals
1. Have multiple videos to enable your consumers to interact and get more info!
4. Incorporate
dynamic data to
provide real time
offers. 2. Your consumers can use
social sharing features to
Add in other help amplify your brand
interactive features visibility and message
such as exponentially across their
contest, games, maps network.
and more to enhance
engagement!
3. Customize registration forms and
polling forms to capture your
consumers’ interest and information
for follow ups!
22. Sample execution : Burger King
Awareness:
Video Views
Engagement:
Social Advocacy
23. Sample execution : MAS
Awareness: Consideration:
Video Views Newsletter, special offers
Purchase Intent:
“Book Now”
Engagement:
Social Advocacy
24. Your campaign reaches the TOTAL audience
• Your audience lives in more than one place.
In-banner Video Ads In- Stream Video Ads Mobile & Tablets
Maximize your brand Create memorable brand Our Play ads are
awareness and experiences with our pre- compatible across all
engagement with our full roll video ads devices including tablets
screen video ads and mobile phones
27. Your video assets on Asia’s top local websites!
Connect and engage with over 150
million people in Asia-Pacific.
More than 4,600 premium quality
sites
Largest and the most diverse
publisher network that includes the
region’s top local language and
content sites!
29. Best of breed reporting
• Every action and engagement in the ad should be
tracked and individually analyzed against the Purchase
Awareness Funnel model.
• Customized reports based on key metrics such as
Consideration awareness, consideration, engagement and purchase.
Engagement
• 24/7 access to campaign performance dashboard.
Purchase
• Dedicated Campaign Manager to share insights and
make recommendations to enhance performance.
30. Reporting against campaign objectives
Considerations: changing the Awareness: Video Views
colour of the car, gallery
Purchase Intent: Find a dealer Engagements: Social Sharing Buttons
Download e-brochure
Request a test drive
31. What makes different?
1. Accessing the Biggest and Best local media
network in Southeast Asia
2. A single platform delivering both ‘In-banner’
and ‘In-Stream’ video advertising solutions
3. Best-in-class reporting
Komli Media is the leading media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies, and publishers. In order to strengthen their presence in SEA, one of the fastest growing digital market in the world, they have acquire Aktiv Digital and Admax Network, companieswith an established presence in the region and a passionate and experienced team.This partnership – with combined operations in US, Europe, Australia, India and Southeast Asia – makes Komli Asia Pacific’s largest independent online advertising platform with a global reach of over 150 million people. Together, we are able to offer advertisers more efficient and innovative advertising solutions not just in display but also video, mobile, social and more. Most importantly, with our combined proprietary data, targeting technologies, cross-media abilities and analytics expertise, we will be able to elevate our product offerings as well as deliver enhanced service levels to you.
Cross-Media SolutionsKomli’s cross-media solutions provide more efficient and innovative advertising solutions across not just display but also video, mobile, social, and audience measurement. We will be the one-stop shop for marketers who want to reach their audiences through each phase of the purchase funnel.Leading Edge Technology One of Komli’s goals is to make advertising in display, mobile, video and all other digital mediums as effective as search advertising. We do this by bringing together sophisticated algorithms, the power of analytics and data, and real-time bidding technologies into a cutting-edge system. With this data-driven audience targeting enhancement, our advertisers will be able to reach their audience with greater accuracy and in turn maximize their ROI.
The combination of the strengths of Admax, Aktiv and Komli position us ideally to take things to the next level and beyond. This is why: Komli has a history of delivering successful advertising innovations to growing markets, beginning in India, and then expanding to Australia, US, Europe and Southeast Asia. The success of Komli is apparent as they are now the third largest digital media company in India just behind Google and Yahoo! Also, they have been recognized by BusinessWeek as one of the world's Fifty Best Technology Startups. Putting Admax, Aktiv and Komli together, we create a powerhouse that enables our customers to tap into an expanded global reach of over 150 million people. Komli has extensive and deep knowledge on digital advertising like no other in the region. We know how local audiences interact with brands, and how brands should respond. We know how to reap high quality results from each high quality digitalmedia across our network. The wealth of historical data we’ve accumulated from past campaigns (more than 2000 campaigns in 2011 alone) helps us optimize current and future campaigns. It also helps us collaborate with clients to come up with the best digital media strategies and tactics for maximum results. Some of our key clients include Sony, Tiger Airways, SingTel, TAT, Unilever, Standard Chartered and Aviva.Largest and the most diverse publisher network. Komlihasthe largest and most diverse publisher network in the region with 4,600 local and international websites, including exclusivesales partnership with Facebook in Thailand, Indonesia, India and Philippines and with MSN in Thailand. Komliconsequently has the highest reach of the total SEA online audience and access to the region’s largest local language sites.
SO… better technology, infrastructure and an abundance of content has driven hundreds of millions of users online to consume video content – on demand. for advertisers, we’ve seen that interest users pay more attention to the ads, recall them more often and like the same content 86% more when seen online. However this chart is what should be of most interest to your clients.The fact that adding online to the video assets distribution mix engages the hardest to reach TV audience : the “light consumer”.No single medium is able to reach 100% of a desired target audience however due to it’s “push” nature (1 spot broadcast, consumed by a wide audience simultaneously), TV is a good medium to generate rapid awareness coverage amongst any given demographic however most TV planners would know the diminishing returns TV starts to bring above 45-50% audience-reach, where the cost to reach each additional viewer becomes less and less worth while and although across different Demo’s and content genres it varies slightly, it generally plateaus at approximately the 60% reach mark – this is what TV planners generally plan to as it incorporates an ‘acceptable’ degree of diminishing returns and is due to the accepted breakdown of :Heavy TV Viewer (Past Week): 20% of base Moderate TV Viewer (Past Week): 45% Light TV Viewer (Past Week): 25% Did not Watch TV (Past Week): 10% Therefore, by including online video from the 45% reach mark, significant and incremental target audience reach efficiencies can be gained. This is where shifting part of your budget to online video makes sense, it helps to reach an additional 15-20% audience for the same budget as the standard practice of 60% planning is predominantly made up of Heavy and Medium TV consumers and it’s known the light TV consumers are generally found online… a combo of TV and online is able to include reach against these light TV watchers at a much lower cost than a TV only campaign increasing overall reach efficiency.
Being every element of the ad unit is individually tracked, we pre-determine which stage of the consumer purchase funnel engagement with each represents.The cumulative totals of groups of engagements are reported against as either :AwarenessConsiderationEngagementPurchase IntentIt is totally up to the client how many elements are presented for each stage of the funnel, for example an ad-expansion could be considered either an engagement or awareness (obviously it cant be both!); sharing to facebook could be engagement whilst liking a brand could be considerations. Downloading a voucher, utilising a store locator or having SMS information sent could be purchase intent…Etc etc.
Scalable in-banner and pre-roll video inventory On the same scheduleSingle point of contact for all media needs including all video needsTribal sell in-banner (Firefly) / Adotube sell in-stream which is confusing and not in the best interest of client servicing or optimisationLargest, highest quality media network HUGE differentiator - plugging great tech into SEA's biggest local pub networkTotal network includes both global and localised publishers Brand safetySeamless Cross-Platform executionsPC / tablet / mobileSame look and feel across each plus no loss in functionalityOptimisation to metricsensuring maximum conversions (CTR, engagements etc.) Best-in-class reporting defining the purchase intent funnelFOC creative build, ad hosting and reportingProduction capabilitiesAble to undertake a wide range of customised video production capabilities (FOR A COST)
