Fifth i media network seminar_present

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Thực trạng và xu hướng của quảng cáo hiển thị Banner tại Việt nam

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  • Not updated till Q1 yet
  • Yahoo expected online ad to be 100mil by 2013. so this year we can do 50-70mil.Online ad spend is only c. 3% of total ad spend in Vietnam
  • - Problem:
  • - Big c, ANZ, NIIT, AIA, intel, Pepsi, canon, klassy, vifon,essance. CTR : 0.01 – 0.05 %
  • Fifth i media network seminar_present

    1. 1. Ad Network 2012
    2. 2. Online Market in Vietnam( ~ 30 mil people are online NOW & keep growing … ) (Japan 75.5%) (Taiwan 65.9%) (China 26.9%) Vietnam is among countries which have the largest Internet users in Southeast Asia Myanmar 0.2% Laos 1.9% Thailand 24.4% Vietnam 32.2%* All Asia = 19.4% Cambodia 0.5% UK = 72.0% Philippines 24.5% N. America = 74.2% Malaysia 65.7% Brunei 55.9% Australia = 80.1% Singapore 72.4% Indonesia 12.5% Officers, intellectuals, high salary,...... Source: Internet World Statistics IWS) Except Vietnam, source 3D,
    3. 3. Vietnam Advertising Expenditure 2011 2010 35 Mil USD 35 30 25 25 20 2009 15 10 10 5 0 1 2 3 Ads spendSources : Yahoo( Expected online ads hit 100mil by 2013, for yr 2012 can be 50-70mil ~ 3% of total ads )
    4. 4. Online behavior Source : Yahoo Vietnam Source : Yahoo vietnam
    5. 5. Current Campaign CPD BookingAverage CTR : 0.02 – 0.05 % Google Adword : 5 -8 % Facebook ads : 0.08 – 0.15 %
    6. 6. Factors affecting CTR •Targeting Technology • Ad position • Ad format • Other
    7. 7. Fifth iMedia NetworkLeading Creative and interactive
    8. 8. Fifth iMedia was founded in 2008.Started as an ad-network in the Vietnamese newmedia market.Grown significantly and expanded its network ofproducts further into the Social media , Search (SEM, SEO ) Mobile Ad/Marketing and Email.Today, Fifth iMedia is a one-stop shop digitalmedia company offering innovative strategy /solutions for internet & mobile campaign.
    9. 9. FIFTH ADNETWORK Over 500 QUALIFIED WEBSITES IN OUR NETWORK (China 26.9%) (Japan 75.5%) (Taiwan 65.9%) Laos 1.9% Myanmar 0.2%10 and growingTOTAL NUMBER OF SEGMENTED INTERESTING CONTENT Thailand 24.4% Vietnam 32.2%*CHANNELS Philippines 24.5% 18,000,000+ NUMBER OF UNIQUE VISITORS EACH Malaysia 65.7% Singapore 72.4% Brunei 55.9% MONTH More than 30 millions1500,000,000+TOTAL NUMBER OF AD IMPRESSIONS MONTHLY Internet users. Source: Internet World Stats
    10. 10. Before: One campaign requires multiple vendors Today: One campaign - one vendor - one systemusing different technologies & systems -a one stop service for all your needs . Advertisers & Agencies One stop solution for advertisers and agencies Advertisers Fifth Ad Network & Agencies Targeting, Optimization, Measurement Publisher A Publisher C Publisher E Publisher G Publisher B Publisher D Publisher F
    11. 11. Let’s question “Who arecampaign’ Audiences? “Instead of “Which websitebanner should be on?” “Your Audience is Fragmenting”
    12. 12. RelevancyIncreasing relevancy with our Targetingtechnology to reach high intent audience Channel Targeting Reach high affinity audience Geo Targeting Reach by state/ by country Time Targeting Reach by time of the day / day of the week Contextual Targeting Reach by relevant content / keywords Retargeting Reach those whom has shown interest in your brand
    13. 13. ENHANCEGetting better performance with ouroptimization technology Multi-Creative Utilize better performing ad format for a better reach Frequency Cap Reach light internet users and prevent impressions waste Ad Placement Ensuring the ad is within view Publisher Select the right publishers which can ensure better performance of the campaign
    14. 14. News Education & CareerBusiness & Finance Real EstateTechnology AutomotiveSports & Recreation TravelEntertainment Food & DiningSocial & Community YouthWomenGames 1,5 B Impression/ month Rich media ads Campaign Optimization/Tracking, Analytics and Report System CPM, CPC, CPA
    15. 15. The difference • Large coverage • Leading Creative and interactive • Increasing relevancy with our Targeting technology to reach high intent audience • High CTR • Optimizing performance during the campaign is processing
    16. 16. Peel ad NetworkIncrease Your Online IncomeBy Up To 150% By Placing A Simple
    17. 17. • Position: Background(Horizontal : Align Right, Vertical : Align Top)• Size : 100 x 100 px• Style : Floating• Auto Expand 2- 5s
    18. 18. Creative format :• Standard : http://adnetwork.5imedia.vn/demo/peel_std/index.html Img (Jpg, gif, png), flash (Duration : 30s)• i TVC: http://adnetwork.5imedia.vn/demo/PeelAd_iTVC/index.html• Take over : http://adnetwork.5imedia.vn/demo/Peel_Takeover/index.html• Interactive Game : Mouse Over : Expanding (500 x 500) and Floating when scrolling mouse
    19. 19. Case study Target audience: age 18 to 30. Marketing proposal: Peel Page takeover on Vsao.vn Achievement: 2 Weeks • Impression : 270.000 • Click : 540 CTR : 0.2 %
    20. 20. RICH MEDIA FiM – Leading Creative format
    21. 21. Size : 260 x 230 or 500 x 300 - Highly interactive , diverse information - Impressive and effective with variety of features InteractiveDemo: Expandables (260x230 to 500x300/480x400) Action : roll mouse
    22. 22. •Size : 728 x 90 •Highly interactive with ability to measure demandDemo : Survey Banner by Form on Banner Form to get users’ information on banner
    23. 23. - Size : 370x246 with video 15s / 30s-Highly attract and impress with TVCimages and sounds- Diverse information tabsDemo : iTVC (Clich here to see demo)
    24. 24. Banner Rich MediaDemo : Game Interactive•Size : 350 x 330 popup 550 x 500•Highly interactive, Game playingavailable on BannerPopup....Game Interactive
    25. 25. Size :128 x 600-All formats available: .jpg, .gif, .swf, richmedia, etc Banner rolling with website Demo : Background Ads
    26. 26. Demo : Light Box AdBanner size : 300 x 250pxWhen mouse over Banner will be popup center banner (Flash, Interactivegame, TVC with size : 350 x 500) Light Box
    27. 27. Page Takeover : http://adnetwork.5imedia.vn/demo/PageTakeover/index.htm And more Cretive ....
    28. 28. 3 Simple step to join our Ad networkFor PublisherFor Ad vertiser
    29. 29. Fifth Ad network Register form
    30. 30. Thank youHanoi6th Floor, Anh minh Building,No.36, Hoang cau, Dong da, HanoiTel: 04-3726 4253, 3782 0791Fax : 04-3726 4253Saigon1st Floor, Rolanno Building,128 Nguyen Phi Khanh Street, District 1,HoChiMinh City, VietnamTel: 08- 6255 6761/62, Fax : 08.38207335

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