• Evolving Digital Landscape and  it’s impact on social  communications of Brands                      Matt Sutton
Mind-blowing advertising performance data        Facebook net                           Market valuation       income of U...
Social media universe is expanding
Social media usage evolution
Brands at the core of the dialogue 6
Moving beyond display 7
Eco-system: The key engagement tool 8
Key engagement opportunities     –   Awareness     –   Education     –   Desire     –   Seek More     –   Trial     –   Tr...
Key Engagement OpportunitiesAwareness : Product launch tweets
Key Engagement OpportunitiesEducation : How to videos
Key Engagement OpportunitiesDesire : Pinterest clipboards
Key Engagement OpportunitiesSeek More : Interactive apps
Key Engagement OpportunitiesTrial : Coupons
Key Engagement OpportunitiesTransaction : eCommerce on Social
Key Engagement OpportunitiesCommitment : Fans
Key Engagement OpportunitiesInvolvement: co-design products
Key Engagement OpportunitiesRecommendation: Friends referrals
Social as the new Search      Source: FTSE100 Online Audience Report: 19
How do we value engagements? 20
Is E-Commerce the next frontier?
Thank you ! Email: matt.sutton@komli.com Twitter: suttonmatt Linkedin: Matt Sutton
IMMAP 2012, the evolution of social media
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IMMAP 2012, the evolution of social media

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Matt Sutton presenting at the IMMAP Summit 2012

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IMMAP 2012, the evolution of social media

  1. 1. • Evolving Digital Landscape and it’s impact on social communications of Brands Matt Sutton
  2. 2. Mind-blowing advertising performance data Facebook net Market valuation income of USD of over USD 100b 3b of advertising through recent revenue in 2011 IPO based largely annum on advertising opportunity There are 2.7b likes every single day with many of them for brands and driven by advertising
  3. 3. Social media universe is expanding
  4. 4. Social media usage evolution
  5. 5. Brands at the core of the dialogue 6
  6. 6. Moving beyond display 7
  7. 7. Eco-system: The key engagement tool 8
  8. 8. Key engagement opportunities – Awareness – Education – Desire – Seek More – Trial – Transaction – Commitment – Involvement – Recommendation UM Wave 6: Social Media Tracker 2012 9
  9. 9. Key Engagement OpportunitiesAwareness : Product launch tweets
  10. 10. Key Engagement OpportunitiesEducation : How to videos
  11. 11. Key Engagement OpportunitiesDesire : Pinterest clipboards
  12. 12. Key Engagement OpportunitiesSeek More : Interactive apps
  13. 13. Key Engagement OpportunitiesTrial : Coupons
  14. 14. Key Engagement OpportunitiesTransaction : eCommerce on Social
  15. 15. Key Engagement OpportunitiesCommitment : Fans
  16. 16. Key Engagement OpportunitiesInvolvement: co-design products
  17. 17. Key Engagement OpportunitiesRecommendation: Friends referrals
  18. 18. Social as the new Search Source: FTSE100 Online Audience Report: 19
  19. 19. How do we value engagements? 20
  20. 20. Is E-Commerce the next frontier?
  21. 21. Thank you ! Email: matt.sutton@komli.com Twitter: suttonmatt Linkedin: Matt Sutton

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