2. CONTENT
Pioneer and our services
PR Success Stories
Event management
Pioneer’s Team
3. CONTENT
Pioneer and our services
PR Success Stories
Event management
Our Team
4. PIONEER & OUR SERVICES
o ABOUT US
o OUR APPROACH TO PR
o SCOPE OF SERVICES
o STRATEGIC COMMUNICATIONS MODEL
o WORKING PROCESS
5. ABOUT US
• We have a combined experience of over 20 years in
marketing communications
• We provide Integrated Marketing Communications
services to clients nationwide
• A strong team of highly experienced and professional
staff
• Uncompromising commitment to quality services
• Goal oriented, integrity and dedication
6. OUR APPROACH TO PR AND EVENT MANAGEMENT
• Brand-centered approach to communications services
• Enhancing the value of clients’ brands and their
relationships with key stakeholders
• Successful companies and products must be able to reach
customers on an emotional level
• Credibility and reputation are the foundation of corporate
success
Communications is all about building a long-term
relationship with a company’s stakeholders
7. OUR SERVICES
• Communications Strategy
• Corporate Video & Documentary
Production
• Media relations, including social media
• Event management
• Issues Management and Crisis Communications
• Brand marketing
• Corporate Social Responsibility
9. THE WAY WE WORK
Client Brief
Process control
Study & Research
Detailed planning
Present Concept
Client feedback
Present Final Proposal
PR strategy analysis
Implement
Market/industry analysis
Report & Evaluation
10. OUR DELIVERABLES
• STRATEGIC COUNSELING AND PROFESSIONAL MANAGEMENT -
We never leave anything to chances – we plan ahead
• ONE CONTACT POINT - It’s not everyone’s responsibility it’s
someone’s responsibility
• COMMITMENT AND DEDICATION - We succeed by enabling
our clients to succeed
• RESULT ORIENTATION - Bottom line results are the only things
that matter
• REASONABLE COST - The costs of our services are significantly
lower than the value we deliver
• CONFIDENTIALITY
11. CONTENT
Pioneer and our services
PR Success Stories
Event management
Pioneer’s Team
13. PR SUCCESS STORIES
• The largest -ever Italian
business mission to Vietnam
over the past 20 years.
•Organizer: Italian Trade
Commission (ITC)
• Pioneer Communications
was the exclusive PR agency
14. PR SUCCESS STORIES
• Multi communication
channels: Print media, TV,
Radio, Webcast,
advertising
• Over 80 news stories and
feature articles and
exclusive interviews in all
leading publication
• 08 TV reports
• 20 advertorials in 14
major print newspapers
15. PR SUCCESS STORIES
Lombardy mission to Vietnam
17th January 2011
Promoting Lombard enterprises on
international markets on media
channels in Vietnam
16. the opening of its branch in Hanoi. Located in Toserco Building, 273 Kim Ma Street, the branch is ACE’s life first in Vietnam, and represe
PR SUCCESS STORIES
ACE Life
ACE Life Grand Opening Ceremony & Press Conference
• Help to organize the opening ceremony of
ACE Life branch in Hanoi. This branch is ACE’s
life first in Vietnam, and represents the
company’s third office.
• Help to organize press conference about the
opening of ACE Life with the participation of
35-40 leading VIP reporters in print, online
and TV station.
• Help to build close relationship between ACE
Life and the media and strengthen the
commitment of ACE Life to liberalize the local
life insurance market in Vietnam.
Leading publications have articles on ACE Life Opening ceremony: Thanh
Nien, Hanoimoi, Dien dan doanh nghiep, Tien Phong, Lao dong, Thoi bao
KTVN, Thoi bao TCVTV, News on VTV Prime time 19:00, News on Hanoi TV
17. PR SUCCESS STORIES
ACE Life
ACE LIFE FIRMLY GAIN SHARE OF VIETNAM’S LIFE
INSURANCE MARKET
• Creating a comparative advantage for ACE
Life
•Highlighting ACE Life’s outstanding success in
2006 despite the unfavorable situation of
Vietnam’s insurance industry.
18. PR SUCCESS STORIES
CITIGROUP’S DIRECT
CUSTODY SERVICES
•Positioning Citigroup as
a world leading financial
institution
•Highlighting Citigroup’s
world class services to
corporate clients in
Vietnam
19. PR SUCCESS STORIES
CITIGROUP’S DIRECT
INVESTMENT ONLINE
• Highlight the two Internet
Banking channels to serve
customers in Vietnam– Citibank®
Online Investments and
CitiConnectSM web-enabled
Financial Services.
• Communicate Citi’s
commitment to improve
Vietnam’s financial and banking
infrastructure and services
20. PR SUCCESS STORIES
•ACCA as the leading
international accounting The global body for
degree in Vietnam
professional accountants
•ACCA degree is now regarded as
a “must-have” qualification for
auditor and accounting
professionals
•ACCA has become closely
associated with the development
of Vietnam’s accounting industry
21. PR SUCCESS STORIES
Vietnamobile
The Challenge
- Start its business in a highly competitive market, 3 giant operators hold
more than 90% market share
- Develop from unsuccessful CDMA HT Mobile customers & media are
skeptical about Vietnamobile’s capabilities
The Solution
- Improve the relationship of VM with media: Media Day, Thank You
Parties on New Year create a friendly environment between VM BOM
and media
-Project VM Brand as a dynamic, young, creative and customer-oriented -
> clear the bad impact of HT Mobile
- Deal with negative articles on VM, involve media in affecting policy
change, e.g. Floor pricing
- Provide regular strategic consultancy: not only in terms of media but
also integrated marketing communications (events, Social media,
branding)
24. SUCCESS STORIES
Vietnamobile
The results
- Vietnamobile is now the 4th biggest network in Vietnam with over 10 mil
subscribers
- Help close the gap between Vietnamobile and the 3 giants in consumers
and media perception
- Help erase the bad impression from HT Mobile
- Strengthen the position of Vietnamobile as the best on-net mobile operator
with the leading nationwide network coverage
25. SOCIAL MEDIA CAMPAIGN
Objectives
1 2 3
Use social networks and Serve as an effective tool To quickly and
channels to increase to interact closely with sustainably support new
brand awareness among customers by engaging marketing campaign and
customers and their them in social media product launches
friends activities
26. SOCIAL MEDIA CAMPAIGN
Outcome:
Vietnamobile Unexpected advantage
• Create Vietnamobile Facebook fanpage
with the agreed structure.
• In 2 weeks: generate more than 1000
fans, 600 posts in every agreed social
channels, attracting thousands of
comments and attention
27. SOCIAL MEDIA CAMPAIGN
Outcome:
Vietnamobile Unexpected advantage
• Broadcast and update regularly official
information about Vietnamobile’s
packages and promotions
• Convey the message “Unexpected
advantage” to shape customers’
perception of VNM as an innovative
network
29. PR SUCCESS STORIES
Microsoft
The Challenge
Starting in 2004, Microsoft has been working with the VN
Government to increase awareness of software piracy &
lower the software piracy rate – the highest in the world at
92 %
The Solution
- A strategic media relations campaign
- Garner support from authorities, policy-makers & public.
The Result
Over the past 6 years, Pioneer Communications has
effectively leveraged media coverage on numerous
inspections conducted by software copyright enforcement
authorities and indirectly contributed to a more effective legal
framework on PC software.
32. PR SUCCESS STORIES
SOFTWARE COPYRIGHT
EDUCATION & ENFORCEMENT
CHALLENGES:
•Software piracy – the biggest threat to IT
industry development
•Little respect for the law
•Law enforcement capabilities need
improvement
•Authorities not serious enough about
enforcing IPR regulations
•Local system builders keep loading illegal
software in new PCs
STRATEGY
• A Wake up call through education and mass
media
•Use PR to leverage enforcement activities
33. PR SUCCESS STORIES
Launching an advocacy
campaign
Raise the awareness of
software retailers in
respecting copyright
ownership
40. CASE STUDIES
IBM starts a new chapter in Opening launching a new office at Hanoi’s
IBM New Office Vietnam by Ceremony
prime business address – Pacific Place
41. CASE STUDIES
Launch of Nokia-Siemens Networks - 2007
42. CASE STUDIES
PG Bank Office Opening Ceremony
PG Bank realizes its dream of becoming a first class bank
49. CASE STUDIES
Siemens 10th Anniversary
Celebration
Siemens’ CEO
Klaus Wucheror
addresses the
attendees
50. CASE STUDIES
Hanaka Group – Shareholders’ Meeting 2007
• Electric equipment manufacturer and
major supplier of EVN
• 2007 was a turning point as it began to
diversify into many other areas of
industrial manufacturing
• Vinacan Saigon
• Hanaka – IlJIN (Electric Cable JV
with South Korea)
• HanakaLuhuan (Rubber products)
• Hong Kong Trading Center
• Pioneer was selected to organize
events and produce a range of
communication materials to support
Hanaka’s IPO
52. CASE STUDIES
GREENFEED – KICK OFF BIG BANG EVENT 2010
• Develop the concept for and
organize the Tet party that
also serves as a kick-off for
GREENFEED’s BIG BANG
program in 2010
53. CASE STUDIES
GreenFeed’s CSR program
• The “Improving economic life of
farmers so their children can go to
school” corporate social program
• 180 poor farming households whose
children have good academic results
are granted non-interest loans to
escape from poverty and continue
enabling the studies of their children.
• VND 2,1 billion are funded to 3
provinces Long An, Binh Dinh, Hung
Yen in 2010 - 2012
54. CONTENT
Pioneer and our services
Success Stories
Event management
Pioneer’s Team
55. PIONEER’s TEAM
Managing Director Account Director Account Manager
Account Supervisor Associate Account Director Media Relations Executive
56. PIONEER’s TEAM
Creative manager Event manager Media relation executive
Event executive Account Executive
57. Contact Us
PIONEER COMMUNICATIONS
>> Ha Noi Office:
6th Fl, Bao Thang Building
58 Trieu Viet Vuong,
Ha Noi, VietNam
T : 04.3945 4398
F : 04.3945 4399
>> Ho Chi Minh Office:
8th Fl, Tuan Minh Building
90-92 Le Thi Rieng, 1 Dist, HCM
T : 08.3925 0465
F : 08.3925 0469
www.pioneervn.com
Pioneer cũng trúng thầu tổ chức chuỗi sự kiện tại VN của phái đoàn thưong mại Italia lớn nhất trong vòng 20 năm trở lại đây và thực hiện chương trình truyền thông lớn để quảng bá và hỗ trợ cho sự kiện này.
Thách thức đặt ra: Các sự kiện cảm ơn khách hàng được tổ chức nhiều, vì vậy phải có ý tưởng mới để hẫp dẫn khách của IBM tới và thực sự thưởng thức sự kiệnNhững điểm nổi bật: - Dancer duy nhất Việt Nam có thể múa được điệu múa truyền thống Hula Hup của thổ dân Hawaii- Nghệ sỹ chơi đàn guitar Hawaii hay còn gọi là Hạ Uy Cầm là học trò của nhạc sỹ Đoàn Chuẩn)
Tiếp nối thành công của sự kiện trước là chương trình Business Partner Kick Off được xây dựng trên ý tưởng ‘Silver Night’ trong đó mọi chất liệu đều được thiết kế với tông màu bạc tạo cảm giác về công nghệ
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Thách thức : Phần lớn các lễ khai trương của các công ty công nghệ đều khá cứng nhắc và nặng về lễ nghi và phát biểuLàm sao để lễ khai trương của NSN đáng nhớ và khách hàng thực sự thưởng thức chương trình Kết hợp ý tưởng lễ hội bia nổi tiếng Oktoberfest vì phần lớn khách hàng đều thích sự kiện này và công ty có đối tác là Siemens Giải pháp sáng tạo: Tổng GĐ của NSN xuất hiện trong một video clip ngắn trong vai diễn viên hành động một điệp viên. Clip này được trích từ phim ‘The Bourne Ultimatum’ và quay ghép hình thật của TGĐ NSN. Chi tiết mở màn này đã mang lại sự thú vị cho tất cả khách tham dự, giúp mọi người cảm thấy thực sự thoải mái và nhiều người đã ở lại tới cuối chương trình để tham gia học khiêu vũ Salsa.
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Sự kiện cũng bao gồm triển lãm các thành tựu về công nghệ thông tin và truyền thông của VN qua các giai đoạn phát triển
