Media richness depends on the number of verbal and nonverbal cues carried, timeliness of feedback, use of natural language, and ability to personalize messages. Face-to-face communication allows for immediate feedback and is most effective, while electronic communication provides less richness but can reach a large group. The appropriate medium depends on the message as well as cultural context, and an organization's values may be better conveyed through some media over others.

1. Kayla Sholtz

2.  Media richness depends on
 The number of cues the medium can carry (both
verbal and nonverbal)
 The timeliness of feedback via the medium
 The use of natural language as opposed to numbers
or other information
 The degree to which the medium allows the message
to be personalized

3.  Very High Richness
 Allows immediate
Feedback
 Most effective

4.  Medium Richness
 Not as effective as face to
face
 Allows verbal cues, timeless feedback, and
some personalization

5.  Very low richness
 Works well when sending information to a
large group of people
 Low timeliness of feedback, some natural
language, and low personalization

6.  What media are appropriate for different kinds
of messages
 Different cultures will use different media to
communicate their messages
 The richness factor must be considered, but the
cultural context is also a condiseration

7.  Varies from organization to organization
 Media vary their ability to transmit the core
values of the organization
 Using email vs. “snail mail” or the regular
postal delivery

8.  There is never just one right media choice-
individuals choose what will communicate
their thoughts most efficiently
 Some choices are better than others, depending
on who is communicating
 For Example: An outgoing person may choose
to do a face to face meeting, while someone
who is more shy would choose to send an
email. --- Both are effective