Converting the 98% Turning Almost Customers into Actual Customers Lauren Vaccarello, VP Marketing at AdRoll
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Lauren Vaccarello VP Marketing at AdRoll. Lauren is AdRoll’s in-house marketing guru, a thought leader in the digital marketing world, and author of the highly regarded book, “Complete B2B Online Marketing.” As Vice President of Marketing, Lauren oversees all of AdRoll’s marketing functions, including lead generation, sales enablement, branding, product marketing, event marketing, and content marketing.
AdRoll is the global leader in Retargeting
Agenda: 1 Using Intent Data, 2 Introduction to Segmentation, 3 Different Targeting Segments, 4 Reaching Audience Everywhere, 5 Dynamic Creatives
Using Intent Data
Customer Data is Your Most Valuable Marketing Asset
What is Retargeting? A Way To Use That Intent
What Segments Should You Create?
B2B: Form Abandoner Segment
Case: New Relic Paying Less for Leads
B2B: Cart Abandoner Segment
Case: Skullcandy Skullcandy segments users for greater returns
Repeat Buyer Segment
Case: Nitro Freeing Nitro from the freemium dilemma
Case: Betabrand Betabrand Seamlessly Builds their Community with AdRoll
Be Everywhere Your Audience Is
Cross Platform Reach - Be Inventory Agnostic
Facebook Compliments Web to Drive ROI
Some Diﬀerences with FBX The News Feed • Premium placement • Social Elements • Rich Content • Cost per Insertion
Comment, Share and Like on News Feed
Adding News Feed to Right Rail Incremental clicks & lower overall CPC
Case: Udemy Udemy Uses Social To Drive Education
Hey girl! Your ads are so personal, I convert every time
Personalize Advertising with Liquid Ads
LiquidAds to Scale Personalized Advertising Personalized
Case: Axel and Ani Alex and Ani Drives Online Sales with Dynamic Ads
Wrapping It Up!
THANK YOU! Lauren Vaccarello VP, Marketing @AdRoll
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