6. 1 MRR, Churn, LTV, acquisition cost
It’d be great to track metrics like these:
2 Virality, DAU, MAU
3 Average order value, repurchase rate
#KISSwebinar
4 Funnels and conversions
21. What is the P/M Fit Question?
1 Very disappointed
2 Somewhat disappointed
3 Not disappointed (it isn’t really that useful)
How would you feel if you could no
longer use [your product]?
22. Your goal for the P/M Fit Question:
At least 40% of users should say
“Very disappointed.”
*Sean Ellis and Hiten Shah get credit for this one.
23. How do you get to the first 500 users/customers?
Hustle.
24. The P/M Fit Question isn’t
perfect, verify with a
retention metric.
40. The Consumer Tech Model
1 Virality > 1
2 Usage 3 out of 7 days
3 30% of users active day after signup
4 Organic growth of 100s signups/day.
5 Clear path to 100,000+ users
*Andrew Chen’s “Zero to Product/Market Fit”
41. Find someone in your
industry that knows the
key benchmarks.
47. How to get data you really need:
1 One team owns data quality.
2 Hire a data engineer.
3 Clean up and integrate your data.
4 Use customer analytics.
5 Build a Growth Team.