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The Chief Data Officer
2015 and Beyond
Oracle Chief Data Officer Advisory Council
Jeff Pollock, Vice President of Product
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 2
DATA IS HAPPENING
World’s largest taxi company owns no vehicles
World’s most popular media firm creates no content
World’s most valuable retailer has no inventory
World’s largest hospitality provider owns no real estate
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 3
50% of Banking and Insurance firms will
have a Chief Data Officer by 2017
25% of all companies will have a CDO role
$13.5m annual costs to the average organization due to poor data quality
33%
By 2017, a third of Fortune 100 firms
will experience an information crisis due
to an inability to value, govern and trust
their corporate data
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 4
40%Most CDO’s say that the #1 thing
they worry about how to ensure
adoption and executive support
35% Say that their top priority in the next 2 years is building
out an efficient data management framework … while
only
10% Say their focus is on monetizing customer interactions
56%Of CDO’s will invest in predictive analytics in
the next 18 months
72%Data Management software is a priority for
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 5
CONGRATULATIONS!
… you’ve got the
hottest job of the
21st century!
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 6
or…?
… are businesses
already back-
tracking on the CDO
role
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 7
IT DATA
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 8
33%
Chief Digital Officers
tend to be found in
Advertising
44%
Chief Data Officers come
from a Business Services
background – in Banking
and Insurance firms
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 9
CDO like an
NBA Point
Guard?
“My job is to make sure that data is accessible and is
used in the right way. We depend on this data to
mitigate risks; adhere to rules and guidelines; and
ultimately to help our customers succeed financially.”
- A. Charles Thomas, CDO Wells Fargo
http://www.bizjournals.com/sanantonio/blog/2015/05/wells-fargo-
data-officer-distributes-information.html
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 10
Board/
CEO
CRO COO CIO BU-1 BU-2
CDO
PROCESS-ORIENTED CDO
Typically in Risk, Compliance or other Business Support function
Board/
CEO
CRO COO CIO BU-1 BU-2
CDO CDO
REVENUE-ORIENTED CDO
Aligned to Business Unit (eg; CMO), supporting revenue goals/SLAs
Board/
CEO
CRO COO CIO BU-1 BU-2
CDO
ANALYTICS-ORIENTED CDO
Typically leading from within IT, focus on efficient access to data
Board/
CEO
CDO CRO COO CIO BU-1…
OPERATIONAL CDO
Operating shared-services, with Board-level accountability
Data Monetization
Governance Process
Decision Making
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 11
Biggest Mistake: Don’t Try to be the Lone Ranger
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 12
What Can Every CDO Do Right Now?
 Monetize data by focusing on net-new services
 Accelerate better decision making w/faster Analytics
 Reduce vendor spend by encouraging Hadoop uses
 Champion a Modern Data Architecture (polyglot etc)
 Govern the Data Assets: Glossary, Metadata, Quality
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 13
Data Monetization is Affecting Every Major Industry
Financial
Services
RetailInsurance
Utilities,
Oil & Gas
Healthcare
Telecom
Manufacturing Public Sector
• Risk & Compliance Analytics
• Auditing, Deep Data Storage
• Fraud Detection / Predictive
• Trading Risk Insight
• Deposit Spread Maximization
• Insurance Underwriting
• Customer Behavior Monitoring
• Next Best Product / Predictive
• Loan Processing w/New Data
• Litigation Propensity
• Subrogation Win Rates
• Call Detail Records (CDRs)
• Infrastructure Investment
• Next Product to Buy (NPTB)
• Real-time Bandwidth Allocation
• New Product Development
• 360° View of Customer
• Analyze Brand Sentiment
• Localized, Personalized
Promotions
• Website Optimization
• Optimal Store Layout
• Monitor Recall Data
• Supplier Consolidation
• Supply Chain and Logistics
• Assembly Line Quality
• Predictive Maintenance
• Crowdsource Product Quality
• Smart Meter Stream Analysis
• Slow Oil Well Decline Curves
• Optimize Lease Bidding
• Compliance Reporting
• Proactive Equipment Repair
• Seismic Image Processing
• Genomic Data for Medical Trials
• Monitor Patient Vitals
• Reduce Re-admittance Rates
• Store Medical Research Data
• Recruit Cohorts for
Pharmaceutical Trials
• Analyze Public Sentiment
• Protect Critical Networks
• Prevent Fraud and Waste
• Crowdsource Reporting for
Repairs to Infrastructure
• Fulfill Open Records Requests
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Execution
Innovation
Oracle Confidential
Accelerate Analytics and Apply Open Source Tech
WarehouseData FactoryReservoir
Data Streaming
Data Platform
Discovery Lab
Analytics
APIs
Enterprise
Data
Other Data
Sources
Data
Streams
Business
Data
Social/Log
Data
Model First
Analytics
• Reporting-oriented
• Often enterprise wide
in scope, cross LoB
• “you know the
questions to ask”
BI/Reports &
Dashboards
Data First
Analytics
• Data Exploration
• Highly visual and/or
interactive
• “you don’t know the
questions to ask”
Data
Discovery
• Telematics
• Industry Services
• Internet of Things
• Sentiment
App/Data
Services
14
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential
Champion a Modern Data Architecture
Polyglot
Fit for Purpose Data
Lambda
Speed Layer
Batch Layer
Data
Sources
Data
Services
Kappa
Data
Services
Data PipelineData
Sources
15
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential
Govern Data Assets: People & Process First
Data
Governance
Metadata
Management
Business
Glossary
Data
Profiling
Data
Cleansing
Data
Archiving
Data Privacy
PEOPLE
PROCESS TECHNOLOGY
…people and process first, …tools and capabilities next, …and, there is no magic!
“…the overall impact of poor-
quality data on the whole
dataset remains the same. In
addition, much of the data that
organizations use in a big data
context comes from outside, or
is of unknown structure and
origin. This means that the
likelihood of data quality issues
is even higher than before. So
data quality is actually more
important in the world of big
data."
- Ted Friedman, Gartner
http://www.gartner.com/newsroom/id/2854917
16
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Execution
Innovation
Oracle Confidential
Comprehensive Oracle Tools for Data
WarehouseFactoryReservoir
Data Streaming
Data Platform
Discovery Lab
Analytics
APIs
Enterprise
Data
Other Data
Sources
Data
Streams
Business
Data
Social/Log
Data
Model First
Analytics
• Reporting-oriented
• Often enterprise wide
in scope, cross LoB
• “you know the
questions to ask”
Reports &
Dashboards
Data First
Analytics
• Data Exploration
• Highly visual and/or
interactive
• “you don’t know the
questions to ask”
Discovery
• Telematics
• Industry Services
• Internet of Things
• Sentiment
Data
Services
Apache
Oracle
NoSQL & SE
Oracle
WLS &
Coherence
Oracle Data Integration & Governance
Oracle Database
& Big Data SQL
Oracle
R
Oracle
Big Data
Discovery
Oracle
Business
Intelligence
Oracle
Big Data
Discovery
Apache
17
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Oracle is the Only Vendor with a Complete Data Solution
Oracle Confidential 18
 Modern Open Source-based Data Architecture
 Enterprise Integrated & Proven with Existing Technology
 Open and Heterogeneous with Many Hadoop Distributions
 Governed with Glossary, Metadata, and Data Quality
 Engineered Systems Optimized and Simple to Deploy
 Available by Subscription on the Public Cloud
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Enterprise
Productivity
Disruptive
Technology
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 20
CDO’s ARE HAPPENING
Oracle can help
CDO - Chief Data Officer Momentum and Trends

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CDO - Chief Data Officer Momentum and Trends

  • 1. The Chief Data Officer 2015 and Beyond Oracle Chief Data Officer Advisory Council Jeff Pollock, Vice President of Product
  • 2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 2 DATA IS HAPPENING World’s largest taxi company owns no vehicles World’s most popular media firm creates no content World’s most valuable retailer has no inventory World’s largest hospitality provider owns no real estate
  • 3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 3 50% of Banking and Insurance firms will have a Chief Data Officer by 2017 25% of all companies will have a CDO role $13.5m annual costs to the average organization due to poor data quality 33% By 2017, a third of Fortune 100 firms will experience an information crisis due to an inability to value, govern and trust their corporate data
  • 4. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 4 40%Most CDO’s say that the #1 thing they worry about how to ensure adoption and executive support 35% Say that their top priority in the next 2 years is building out an efficient data management framework … while only 10% Say their focus is on monetizing customer interactions 56%Of CDO’s will invest in predictive analytics in the next 18 months 72%Data Management software is a priority for
  • 5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 5 CONGRATULATIONS! … you’ve got the hottest job of the 21st century!
  • 6. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 6 or…? … are businesses already back- tracking on the CDO role
  • 7. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 7 IT DATA
  • 8. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 8 33% Chief Digital Officers tend to be found in Advertising 44% Chief Data Officers come from a Business Services background – in Banking and Insurance firms
  • 9. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 9 CDO like an NBA Point Guard? “My job is to make sure that data is accessible and is used in the right way. We depend on this data to mitigate risks; adhere to rules and guidelines; and ultimately to help our customers succeed financially.” - A. Charles Thomas, CDO Wells Fargo http://www.bizjournals.com/sanantonio/blog/2015/05/wells-fargo- data-officer-distributes-information.html
  • 10. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 10 Board/ CEO CRO COO CIO BU-1 BU-2 CDO PROCESS-ORIENTED CDO Typically in Risk, Compliance or other Business Support function Board/ CEO CRO COO CIO BU-1 BU-2 CDO CDO REVENUE-ORIENTED CDO Aligned to Business Unit (eg; CMO), supporting revenue goals/SLAs Board/ CEO CRO COO CIO BU-1 BU-2 CDO ANALYTICS-ORIENTED CDO Typically leading from within IT, focus on efficient access to data Board/ CEO CDO CRO COO CIO BU-1… OPERATIONAL CDO Operating shared-services, with Board-level accountability Data Monetization Governance Process Decision Making
  • 11. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 11 Biggest Mistake: Don’t Try to be the Lone Ranger
  • 12. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 12 What Can Every CDO Do Right Now?  Monetize data by focusing on net-new services  Accelerate better decision making w/faster Analytics  Reduce vendor spend by encouraging Hadoop uses  Champion a Modern Data Architecture (polyglot etc)  Govern the Data Assets: Glossary, Metadata, Quality
  • 13. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 13 Data Monetization is Affecting Every Major Industry Financial Services RetailInsurance Utilities, Oil & Gas Healthcare Telecom Manufacturing Public Sector • Risk & Compliance Analytics • Auditing, Deep Data Storage • Fraud Detection / Predictive • Trading Risk Insight • Deposit Spread Maximization • Insurance Underwriting • Customer Behavior Monitoring • Next Best Product / Predictive • Loan Processing w/New Data • Litigation Propensity • Subrogation Win Rates • Call Detail Records (CDRs) • Infrastructure Investment • Next Product to Buy (NPTB) • Real-time Bandwidth Allocation • New Product Development • 360° View of Customer • Analyze Brand Sentiment • Localized, Personalized Promotions • Website Optimization • Optimal Store Layout • Monitor Recall Data • Supplier Consolidation • Supply Chain and Logistics • Assembly Line Quality • Predictive Maintenance • Crowdsource Product Quality • Smart Meter Stream Analysis • Slow Oil Well Decline Curves • Optimize Lease Bidding • Compliance Reporting • Proactive Equipment Repair • Seismic Image Processing • Genomic Data for Medical Trials • Monitor Patient Vitals • Reduce Re-admittance Rates • Store Medical Research Data • Recruit Cohorts for Pharmaceutical Trials • Analyze Public Sentiment • Protect Critical Networks • Prevent Fraud and Waste • Crowdsource Reporting for Repairs to Infrastructure • Fulfill Open Records Requests
  • 14. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Execution Innovation Oracle Confidential Accelerate Analytics and Apply Open Source Tech WarehouseData FactoryReservoir Data Streaming Data Platform Discovery Lab Analytics APIs Enterprise Data Other Data Sources Data Streams Business Data Social/Log Data Model First Analytics • Reporting-oriented • Often enterprise wide in scope, cross LoB • “you know the questions to ask” BI/Reports & Dashboards Data First Analytics • Data Exploration • Highly visual and/or interactive • “you don’t know the questions to ask” Data Discovery • Telematics • Industry Services • Internet of Things • Sentiment App/Data Services 14
  • 15. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential Champion a Modern Data Architecture Polyglot Fit for Purpose Data Lambda Speed Layer Batch Layer Data Sources Data Services Kappa Data Services Data PipelineData Sources 15
  • 16. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential Govern Data Assets: People & Process First Data Governance Metadata Management Business Glossary Data Profiling Data Cleansing Data Archiving Data Privacy PEOPLE PROCESS TECHNOLOGY …people and process first, …tools and capabilities next, …and, there is no magic! “…the overall impact of poor- quality data on the whole dataset remains the same. In addition, much of the data that organizations use in a big data context comes from outside, or is of unknown structure and origin. This means that the likelihood of data quality issues is even higher than before. So data quality is actually more important in the world of big data." - Ted Friedman, Gartner http://www.gartner.com/newsroom/id/2854917 16
  • 17. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Execution Innovation Oracle Confidential Comprehensive Oracle Tools for Data WarehouseFactoryReservoir Data Streaming Data Platform Discovery Lab Analytics APIs Enterprise Data Other Data Sources Data Streams Business Data Social/Log Data Model First Analytics • Reporting-oriented • Often enterprise wide in scope, cross LoB • “you know the questions to ask” Reports & Dashboards Data First Analytics • Data Exploration • Highly visual and/or interactive • “you don’t know the questions to ask” Discovery • Telematics • Industry Services • Internet of Things • Sentiment Data Services Apache Oracle NoSQL & SE Oracle WLS & Coherence Oracle Data Integration & Governance Oracle Database & Big Data SQL Oracle R Oracle Big Data Discovery Oracle Business Intelligence Oracle Big Data Discovery Apache 17
  • 18. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle is the Only Vendor with a Complete Data Solution Oracle Confidential 18  Modern Open Source-based Data Architecture  Enterprise Integrated & Proven with Existing Technology  Open and Heterogeneous with Many Hadoop Distributions  Governed with Glossary, Metadata, and Data Quality  Engineered Systems Optimized and Simple to Deploy  Available by Subscription on the Public Cloud
  • 19. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Enterprise Productivity Disruptive Technology
  • 20. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 20 CDO’s ARE HAPPENING Oracle can help