2. We are a technology provider.
Our software enables you to
dramatically increase the effectiveness
of your email marketing and content
strategies.
02
Who is
RetentionGrid?
Of personalization technology & dynamic
content research, development, testing
and proven commercial use
2 years
Of real-time predictive models, machine
learning and open-time technology
Pioneers
Brands & many major verticals
in 55 countries
7,000
10,000,000
Consumers in 128 countries
3. Since 2007...
03
The problem
Consumers in 128 countries
28%34%
Email open rates
declined by:
Email click-through rates
declined by:
In 2014,
the average subscriber
received 416 commercial
emails per month.
Sources: Wall Street Journal, Movable Ink, Return Path
6. Fashion & Apparel
RetentionGrid has extensive experience
working in the Fashion & Apparel
category & outperforms industry
benchmarks
05
Case Study
Lift in CTOR with RG
Dynamic Content as
compared to the industry
average CTOR for Fashion &
Apparel
49
%
Customer
Results
RetentionGrid CTOR:
19%
13%
Static Campaign CTOR:
43%
Lift in CTOR:
7. Health & Beauty
RetentionGrid has extensive experience
working in the Health & Beauty
category & outperforms industry
benchmarks
Case Study
Lift in CTR with RG Dynamic
Content as compared to the
industry average CTOR for
Health & Beauty
296%
Customer
Results
RetentionGrid CTOR:
14%
11%
Static Campaign CTOR:
27%
Lift in CTOR:
06
8. Food & Beverage
RetentionGrid has extensive experience
working in the Food & Beverage
category & outperforms industry
benchmarks
07
Case Study
Lift in CTR with RG Dynamic
Content as compared to the
industry average CTOR for
Food & Beverage399%
Customer
Results
RetentionGrid CTOR:
20%
16%
Static Campaign CTOR:
24%
Lift in CTOR:
10. What is Open Time Dynamic
Content?
08
What is
Open Time?
email content that reacts to changing market
conditions within seconds - even when you’
ve already sent the email.
Our algorithm calculates the best
recommendations and content, every time
an email is OPENED.
Imagine
Product recommendations are instantly
updated, directly in the email, so recipients
who open that campaign you sent yesterday
only see products they can actually buy right
now.
Out of stock?
-- and the recommendations in the email you
already sent are updated -- based on my
browsing, clicking, and purchase behavior.
I look at your site
Live social feeds
-- drive engagement. Recipients engage with the
conversation that’s going on right now.
11. 09
Dynamic content
types
Dynamic
Lifecycle Offers
Predictive Product
Recommendations
Embedded
Social Feeds
Discounts, gifts, or offers based on a
recency/ frequency segmentation
model
Based on historical purchase
data AND onsite behavior
Instagram, Facebook, Twitter, Wanelo,
Polyvore, blogs special RSS feeds, APIs and
more
34% Lift on CTOR 14% Lift on CTOR 33% Lift on CTOR
12. 10
How it works
RG Mapper RG Foresight RG Syncro
The RetentionGrid Predictive Recommendation Engine with Open-Time
Personalization Technology
Seamless Integrations
With Google, all major email service providers and
marketing automation systems, and any eCommerce
platform
Captures visitor behavior on site &
securely transmits this data into the
recommendation engine. Historical
data import (.csv) also possible.
Our proprietary predictive model
generates content recommendations
for every individual. Engagement is
tracked and continuously optimized
with machine learning.
Instantaneously delivers device-
optimized, personalized predictive
content at open-time, and is refreshed
with every open. It’s faster than the
blink of an eye.
14. 12
Step 1 Step 2 Step 3
Talk to us.
We’ll answer your questions and help
you get started.
Make a list of all the emails you send
out.
This should include your regular
campaigns, triggered email, and
transactional emails as well.
Build your dynamic content blocks,
drop the HTML into the appropriate
emails, and click send!
Next Steps
Newsletters Announcements Promotions Transactional Community
17. CTOR is the Most Telling Measurement of Content
Effectiveness
What it tells you is simply this: Of
the subscribers who opened the
email, how many clicked?
# of clicks = % CTOR
# of opens
If you have good content, your
CTOR rates will go up. If CTOR
goes up, you are driving more
actions from recipients, and
therefore your emails are more
effective.
Interactive Advertising Bureau: http://www.iab.net/guidelines/508676/508905/79176
Email Experience Council: https://emailexperience.org/email-glossary/
Marketing Land: http://marketingland.com/the-email-metric-you-should-be-tracking-but-arent-8879
DEG Digital Agency: http://www.degdigital.com/
CTOR is a content-specific metric. Industry average is 8%.
