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Empathy Map
Background Profile
• Age – 31
• College Dropout – attended for 2 years
• Worked as a meter reader for Gas Comp. and
worked at auto shop doing oil changes and
simple auto mechanical work
• Currently working full time as a shuttle driver
and has considering going back to school to
study mechanical engineering
What He Said
• “I didn’t want to go to college”
• “My parents wanted me to go to college close
to home”
• “I wanted to be a mechanic”
• “I have little motivation”
• “I don’t want to deal with people”
• “I just need enough money to live and do
things that I want”
What He Said
• “I enjoy the outdoors”
• “I enjoy playing video games”
• “I don’t want to be a mechanic anymore”
• “The only class I enjoyed was Asian American
studies”
• “Just drifting by”
• “I don’t like buying books or going to class”
How He Thinks & Feels
• Unmotivated and uninspired
• Lack of goals and ambitions
• May feel disconnected with society
• Doesn’t seem to enjoy going to school
• Accepts the simple basic life
• May not know what to do with life and how to
go about accomplishing it
How He Thinks & Feels
• Seem apathetic
• Lack confidence
• Going to school is not for me
Problem Statements
• Mr. S needs a better way to be personally
motivated
• Mr. S needs a better way to identify and
define meaingful goals
• Mr. S needs a better way to find a greater
sense of meaning in life
• Mr. S needs a better way to experience life
Problem Statements
• Mr. S needs a better way to communicate and
express his true desires
• Mr. S needs a better way to imagine who he
ideals wants to be like
• Mr. S needs a better way to exercise discipline
to achieving any goals
• Mr. S needs a better way to discover the few
things he is passionate about and enjoys

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Empathy map

  • 2. Background Profile • Age – 31 • College Dropout – attended for 2 years • Worked as a meter reader for Gas Comp. and worked at auto shop doing oil changes and simple auto mechanical work • Currently working full time as a shuttle driver and has considering going back to school to study mechanical engineering
  • 3. What He Said • “I didn’t want to go to college” • “My parents wanted me to go to college close to home” • “I wanted to be a mechanic” • “I have little motivation” • “I don’t want to deal with people” • “I just need enough money to live and do things that I want”
  • 4. What He Said • “I enjoy the outdoors” • “I enjoy playing video games” • “I don’t want to be a mechanic anymore” • “The only class I enjoyed was Asian American studies” • “Just drifting by” • “I don’t like buying books or going to class”
  • 5. How He Thinks & Feels • Unmotivated and uninspired • Lack of goals and ambitions • May feel disconnected with society • Doesn’t seem to enjoy going to school • Accepts the simple basic life • May not know what to do with life and how to go about accomplishing it
  • 6. How He Thinks & Feels • Seem apathetic • Lack confidence • Going to school is not for me
  • 7. Problem Statements • Mr. S needs a better way to be personally motivated • Mr. S needs a better way to identify and define meaingful goals • Mr. S needs a better way to find a greater sense of meaning in life • Mr. S needs a better way to experience life
  • 8. Problem Statements • Mr. S needs a better way to communicate and express his true desires • Mr. S needs a better way to imagine who he ideals wants to be like • Mr. S needs a better way to exercise discipline to achieving any goals • Mr. S needs a better way to discover the few things he is passionate about and enjoys