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  • 1. Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent What is your income level? * Have you been to the Staples Center? 50 100.0% 0 0.0% 50 100.0% What is your income level? * Have you been to the Staples Center? Crosstabulation Have you been to the Staples Center? Total Yes No What is your income level? 0-$9,999 Count 11 3 14 % within What is your income level? 78.6% 21.4% 100.0% % within Have you been to the Staples Center? 34.4% 16.7% 28.0% $10,000-$19,999 Count 4 3 7 % within What is your income level? 57.1% 42.9% 100.0% % within Have you been to the Staples Center? 12.5% 16.7% 14.0% $20,000-$29,999 Count 5 2 7 % within What is your income level? 71.4% 28.6% 100.0% % within Have you been to the Staples Center? 15.6% 11.1% 14.0% $30,000-$39,999 Count 1 1 2 % within What is your income level? 50.0% 50.0% 100.0% % within Have you been to the Staples Center? 3.1% 5.6% 4.0% $40,000-$49,999 Count 1 1 2 % within What is your income level? 50.0% 50.0% 100.0% % within Have you been to the Staples Center? 3.1% 5.6% 4.0% $50,000-$59,999 Count 1 2 3 % within What is your income level? 33.3% 66.7% 100.0%
  • 2. % within Have you been to the Staples Center? 3.1% 11.1% 6.0% $60,000-$69,999 Count 0 1 1 % within What is your income level? 0.0% 100.0% 100.0% % within Have you been to the Staples Center? 0.0% 5.6% 2.0% $70,000-$79,999 Count 0 1 1 % within What is your income level? 0.0% 100.0% 100.0% % within Have you been to the Staples Center? 0.0% 5.6% 2.0% $80,000-$89,999 Count 4 3 7 % within What is your income level? 57.1% 42.9% 100.0% % within Have you been to the Staples Center? 12.5% 16.7% 14.0% $90,000-$99,999 Count 1 1 2 % within What is your income level? 50.0% 50.0% 100.0% % within Have you been to the Staples Center? 3.1% 5.6% 4.0% $100,000 and over Count 4 0 4 % within What is your income level? 100.0% 0.0% 100.0% % within Have you been to the Staples Center? 12.5% 0.0% 8.0% Total Count 32 18 50 % within What is your income level? 64.0% 36.0% 100.0% % within Have you been to the Staples Center? 100.0% 100.0% 100.0% Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent What age group do you belong to? * Favorite types of entertainment 50 100.0% 0 0.0% 50 100.0%
  • 3. What age group do you belong to? * Favorite types of entertainment Crosstabulation Favorite types of entertainment Total attendin g sporting events watchin g sporting events dining Bars/nigh t clubs shoppin g bowlin g sightseein g going to the movies 9.00 What age group do you belon g to? 16- 20 Count 2 1 1 0 4 1 0 1 1 11 % within What age group do you belong to? 18.2% 9.1% 9.1% 0.0% 36.4% 9.1% 0.0% 9.1% 9.1% 100.0 % % within Favorite types of entertainmen t 16.7% 12.5% 14.3% 0.0% 50.0% 33.3% 0.0% 50.0% 100.0 % 22.0% 21- 25 Count 3 1 2 1 2 0 1 0 0 10 % within What age group do you belong to? 30.0% 10.0% 20.0% 10.0% 20.0% 0.0% 10.0% 0.0% 0.0% 100.0 % % within Favorite types of entertainmen t 25.0% 12.5% 28.6% 14.3% 25.0% 0.0% 50.0% 0.0% 0.0% 20.0% 26- 30 Count 2 0 2 2 1 0 1 0 0 8 % within What age group do you belong to? 25.0% 0.0% 25.0% 25.0% 12.5% 0.0% 12.5% 0.0% 0.0% 100.0 % % within Favorite types of entertainmen t 16.7% 0.0% 28.6% 28.6% 12.5% 0.0% 50.0% 0.0% 0.0% 16.0% 31- Count 0 1 0 0 0 0 0 0 0 1
  • 4. 35 % within What age group do you belong to? 0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0 % % within Favorite types of entertainmen t 0.0% 12.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.0% 41- 45 Count 1 0 0 2 1 0 0 0 0 4 % within What age group do you belong to? 25.0% 0.0% 0.0% 50.0% 25.0% 0.0% 0.0% 0.0% 0.0% 100.0 % % within Favorite types of entertainmen t 8.3% 0.0% 0.0% 28.6% 12.5% 0.0% 0.0% 0.0% 0.0% 8.0% 46- 50 Count 1 1 1 1 0 1 0 0 0 5 % within What age group do you belong to? 20.0% 20.0% 20.0% 20.0% 0.0% 20.0% 0.0% 0.0% 0.0% 100.0 % % within Favorite types of entertainmen t 8.3% 12.5% 14.3% 14.3% 0.0% 33.3% 0.0% 0.0% 0.0% 10.0% 50 and ove r Count 3 4 1 1 0 1 0 1 0 11 % within What age group do you belong to? 27.3% 36.4% 9.1% 9.1% 0.0% 9.1% 0.0% 9.1% 0.0% 100.0 % % within Favorite types of entertainmen t 25.0% 50.0% 14.3% 14.3% 0.0% 33.3% 0.0% 50.0% 0.0% 22.0%
  • 5. Total Count 12 8 7 7 8 3 2 2 1 50 % within What age group do you belong to? 24.0% 16.0% 14.0% 14.0% 16.0% 6.0% 4.0% 4.0% 2.0% 100.0 % % within Favorite types of entertainmen t 100.0% 100.0% 100.0 % 100.0% 100.0% 100.0 % 100.0% 100.0 % 100.0 % 100.0 % Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent What is your gender? * What is your favorite sport to watch? 50 100.0% 0 0.0% 50 100.0% What is your gender? * What is your favorite sport to watch? Crosstabulation What is your favorite sport to watch? Total Hockey Basketball Baseball Soccer What is your gender? Male Count 3 9 16 1 29 % within What is your gender? 10.3% 31.0% 55.2% 3.4% 100.0% % within What is your favorite sport to watch? 60.0% 40.9% 76.2% 50.0% 58.0% Female Count 2 13 5 1 21 % within What is your gender? 9.5% 61.9% 23.8% 4.8% 100.0% % within What is your favorite sport to watch? 40.0% 59.1% 23.8% 50.0% 42.0% Total Count 5 22 21 2 50 % within What is your gender? 10.0% 44.0% 42.0% 4.0% 100.0% % within What is your favorite sport to watch? 100.0% 100.0% 100.0% 100.0% 100.0% Case Processing Summary Cases Valid Missing Total
  • 6. N Percent N Percent N Percent What age group do you belong to? * What is your favorite sport to watch? 50 100.0% 0 0.0% 50 100.0% What age group do you belong to? * What is your favorite sport to watch? Crosstabulation What is your favorite sport to watch? Total Hockey Basketball Baseball Soccer What age group do you belong to? 16-20 Count 2 6 3 0 11 % within What age group do you belong to? 18.2% 54.5% 27.3% 0.0% 100.0% % within What is your favorite sport to watch? 40.0% 27.3% 14.3% 0.0% 22.0% 21-25 Count 1 4 4 1 10 % within What age group do you belong to? 10.0% 40.0% 40.0% 10.0% 100.0% % within What is your favorite sport to watch? 20.0% 18.2% 19.0% 50.0% 20.0% 26-30 Count 0 7 1 0 8 % within What age group do you belong to? 0.0% 87.5% 12.5% 0.0% 100.0% % within What is your favorite sport to watch? 0.0% 31.8% 4.8% 0.0% 16.0% 31-35 Count 0 0 1 0 1 % within What age group do you belong to? 0.0% 0.0% 100.0% 0.0% 100.0% % within What is your favorite sport to watch? 0.0% 0.0% 4.8% 0.0% 2.0% 41-45 Count 1 1 1 1 4 % within What age group do you belong to? 25.0% 25.0% 25.0% 25.0% 100.0% % within What is your favorite sport to watch? 20.0% 4.5% 4.8% 50.0% 8.0% 46-50 Count 1 2 2 0 5 % within What age group do you belong to? 20.0% 40.0% 40.0% 0.0% 100.0%
  • 7. % within What is your favorite sport to watch? 20.0% 9.1% 9.5% 0.0% 10.0% 50 and over Count 0 2 9 0 11 % within What age group do you belong to? 0.0% 18.2% 81.8% 0.0% 100.0% % within What is your favorite sport to watch? 0.0% 9.1% 42.9% 0.0% 22.0% Total Count 5 22 21 2 50 % within What age group do you belong to? 10.0% 44.0% 42.0% 4.0% 100.0% % within What is your favorite sport to watch? 100.0% 100.0% 100.0% 100.0% 100.0% Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent What age group do you belong to? * Which statement is the closest reflection of your opinion of the L.A. Clippers? 50 100.0% 0 0.0% 50 100.0% What age group do you belong to? * Which statement is the closest reflection of your opinion of the L.A. Clippers? Crosstabulation Which statement is the closest reflection of your opinion of the L.A. Clippers? Total They are my favorite team; I actively follow them I am starting to follow them since they have been improving I like Clipper Darrell I watch a game when nothing else is on. They play well. I do not like them I have never heard of the Clippers/have no opinion of them I have never watched a Clippers game Other What 16- Count 0 0 1 0 0 3 0 7 0 11
  • 8. age group do you belong to? 20 % within What age group do you belong to? 0.0% 0.0% 9.1% 0.0% 0.0% 27.3% 0.0% 63.6% 0.0% 100.0% % within Which statement is the closest reflection of your opinion of the L.A. Clippers? 0.0% 0.0% 33.3% 0.0% 0.0% 37.5% 0.0% 43.8% 0.0% 22.0% 21- 25 Count 0 1 0 0 3 2 0 3 1 10 % within What age group do you belong to? 0.0% 10.0% 0.0% 0.0% 30.0% 20.0% 0.0% 30.0% 10.0% 100.0% % within Which statement is the closest reflection of your opinion of the L.A. Clippers? 0.0% 11.1% 0.0% 0.0% 37.5% 25.0% 0.0% 18.8% 33.3% 20.0% 26- 30 Count 0 3 0 1 0 2 0 1 1 8 % within What age group do you belong to? 0.0% 37.5% 0.0% 12.5% 0.0% 25.0% 0.0% 12.5% 12.5% 100.0%
  • 9. % within Which statement is the closest reflection of your opinion of the L.A. Clippers? 0.0% 33.3% 0.0% 100.0% 0.0% 25.0% 0.0% 6.3% 33.3% 16.0% 31- 35 Count 1 0 0 0 0 0 0 0 0 1 % within What age group do you belong to? 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% % within Which statement is the closest reflection of your opinion of the L.A. Clippers? 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.0% 41- 45 Count 0 1 0 0 1 0 0 2 0 4 % within What age group do you belong to? 0.0% 25.0% 0.0% 0.0% 25.0% 0.0% 0.0% 50.0% 0.0% 100.0%
  • 10. % within Which statement is the closest reflection of your opinion of the L.A. Clippers? 0.0% 11.1% 0.0% 0.0% 12.5% 0.0% 0.0% 12.5% 0.0% 8.0% 46- 50 Count 0 0 2 0 1 0 0 2 0 5 % within What age group do you belong to? 0.0% 0.0% 40.0% 0.0% 20.0% 0.0% 0.0% 40.0% 0.0% 100.0% % within Which statement is the closest reflection of your opinion of the L.A. Clippers? 0.0% 0.0% 66.7% 0.0% 12.5% 0.0% 0.0% 12.5% 0.0% 10.0% 50 and over Count 0 4 0 0 3 1 1 1 1 11 % within What age group do you belong to? 0.0% 36.4% 0.0% 0.0% 27.3% 9.1% 9.1% 9.1% 9.1% 100.0%
  • 11. % within Which statement is the closest reflection of your opinion of the L.A. Clippers? 0.0% 44.4% 0.0% 0.0% 37.5% 12.5% 100.0% 6.3% 33.3% 22.0% Total Count 1 9 3 1 8 8 1 16 3 50 % within What age group do you belong to? 2.0% 18.0% 6.0% 2.0% 16.0% 16.0% 2.0% 32.0% 6.0% 100.0% % within Which statement is the closest reflection of your opinion of the L.A. Clippers? 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Statistics What do you like about the Staples Center? What do you dislike about the Staples Center? Which statement is the closest reflection of your opinion of the L.A. Clippers? Have you been to the Staples Center? Why do you attend sporting events? What is your favorite sport to watch? Opinion of Los Angeles Favorite types of entertainment N Valid 50 50 50 50 50 50 50 50 Missing 0 0 0 0 0 0 0 0 What do you like about the Staples Center?
  • 12. Frequency Percent Valid Percent Cumulative Percent Valid .00 16 32.0 32.0 32.0 L.A. Live/Surrounding entertainment 13 26.0 26.0 58.0 The Arena Club 1 2.0 2.0 60.0 Drinks/Bars 4 8.0 8.0 68.0 Concession stands 1 2.0 2.0 70.0 The team store 1 2.0 2.0 72.0 Safety 1 2.0 2.0 74.0 The fun atmosphere 11 22.0 22.0 96.0 Exclusive dining 1 2.0 2.0 98.0 The seating arrangement 1 2.0 2.0 100.0 Total 50 100.0 100.0 Have you been to the Staples Center? Frequency Percent Valid Percent Cumulative Percent Valid Yes 32 64.0 64.0 64.0 No 18 36.0 36.0 100.0 Total 50 100.0 100.0 Why do you attend sporting events? Frequency Percent Valid Percent Cumulative Percent Valid The competition 6 12.0 12.0 12.0 Get out of the house/entertainment 9 18.0 18.0 30.0 I only go to see my favorite teams 7 14.0 14.0 44.0 I go for the sport in general, no matter who's playing 2 4.0 4.0 48.0 Family bonding 4 8.0 8.0 56.0 Social activity 17 34.0 34.0 90.0 The ambiance/fan fare 4 8.0 8.0 98.0 I go to see the cheerleaders/half time show 1 2.0 2.0 100.0 Total 50 100.0 100.0
  • 13. What is your favorite sport to watch? Frequency Percent Valid Percent Cumulative Percent Valid Hockey 5 10.0 10.0 10.0 Basketball 22 44.0 44.0 54.0 Baseball 21 42.0 42.0 96.0 Soccer 2 4.0 4.0 100.0 Total 50 100.0 100.0 Opinion of Los Angeles Frequency Percent Valid Percent Cumulative Percent Valid I love the atmosphere 8 16.0 16.0 16.0 I hate L.A. 3 6.0 6.0 22.0 The traffice and one way signs are frustrating 15 30.0 30.0 52.0 There is a good selection of restaurants and bars 4 8.0 8.0 60.0 L.A. is overpopulated/too crowded 5 10.0 10.0 70.0 It's too dirty 3 6.0 6.0 76.0 It's too expensive 3 6.0 6.0 82.0 I like the sightseeing/ tourist spots 2 4.0 4.0 86.0 There is a lot of entertainment appeal 7 14.0 14.0 100.0 Total 50 100.0 100.0 Favorite types of entertainment Frequency Percent Valid Percent Cumulative Percent Valid attending sporting events 12 24.0 24.0 24.0 watching sporting events 8 16.0 16.0 40.0 dining 7 14.0 14.0 54.0 Bars/night clubs 7 14.0 14.0 68.0 shopping 8 16.0 16.0 84.0 bowling 3 6.0 6.0 90.0 sightseeing 2 4.0 4.0 94.0
  • 14. going to the movies 2 4.0 4.0 98.0 9.00 1 2.0 2.0 100.0 Total 50 100.0 100.0 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent What age group do you belong to? * What do you like about the Staples Center? 50 100.0% 0 0.0% 50 100.0% What age group do you belong to? * What do you like about the Staples Center? Crosstabulation What do you like about the Staples Center? Total . 0 0 L.A. Live/Surround ing entertainment The Arena Club Drinks/B ars Concessi on stands The team store Safet y The fun atmosph ere Exclusi ve dining The seating arrangem ent What age grou p do you belon g to? 16- 20 Count 1 5 0 0 0 1 0 4 0 0 11 % within What age group do you belong to? 9 . 1 % 45.5% 0.0% 0.0% 0.0% 9.1% 0.0% 36.4% 0.0% 0.0% 100.0 % % within What do you like about the Staples Center? 6 . 3 % 38.5% 0.0% 0.0% 0.0% 100.0 % 0.0% 36.4% 0.0% 0.0% 22.0 % 21- 25 Count 3 3 0 1 0 0 0 3 0 0 10 % within What age group do you belong to? 3 0 . 0 % 30.0% 0.0% 10.0% 0.0% 0.0% 0.0% 30.0% 0.0% 0.0% 100.0 %
  • 15. % within What do you like about the Staples Center? 1 8 . 8 % 23.1% 0.0% 25.0% 0.0% 0.0% 0.0% 27.3% 0.0% 0.0% 20.0 % 26- 30 Count 1 4 1 0 0 0 0 1 1 0 8 % within What age group do you belong to? 1 2 . 5 % 50.0% 12.5 % 0.0% 0.0% 0.0% 0.0% 12.5% 12.5% 0.0% 100.0 % % within What do you like about the Staples Center? 6 . 3 % 30.8% 100.0 % 0.0% 0.0% 0.0% 0.0% 9.1% 100.0% 0.0% 16.0 % 31- 35 Count 0 0 0 1 0 0 0 0 0 0 1 % within What age group do you belong to? 0 . 0 % 0.0% 0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0 % % within What do you like about the Staples Center? 0 . 0 % 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.0% 41- 45 Count 3 0 0 0 1 0 0 0 0 0 4 % within What age group do you belong to? 7 5 . 0 % 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0 % % within What do you like about the Staples Center? 1 8 . 8 % 0.0% 0.0% 0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.0% 46- Count 0 0 0 2 0 0 1 2 0 0 5
  • 16. 50 % within What age group do you belong to? 0 . 0 % 0.0% 0.0% 40.0% 0.0% 0.0% 20.0 % 40.0% 0.0% 0.0% 100.0 % % within What do you like about the Staples Center? 0 . 0 % 0.0% 0.0% 50.0% 0.0% 0.0% 100.0 % 18.2% 0.0% 0.0% 10.0 % 50 an d ov er Count 8 1 0 0 0 0 0 1 0 1 11 % within What age group do you belong to? 7 2 . 7 % 9.1% 0.0% 0.0% 0.0% 0.0% 0.0% 9.1% 0.0% 9.1% 100.0 % % within What do you like about the Staples Center? 5 0 . 0 % 7.7% 0.0% 0.0% 0.0% 0.0% 0.0% 9.1% 0.0% 100.0% 22.0 % Total Count 1 6 13 1 4 1 1 1 11 1 1 50 % within What age group do you belong to? 3 2 . 0 % 26.0% 2.0% 8.0% 2.0% 2.0% 2.0% 22.0% 2.0% 2.0% 100.0 % % within What do you like about the Staples Center? 1 0 0 . 0 % 100.0% 100.0 % 100.0% 100.0% 100.0 % 100.0 % 100.0% 100.0% 100.0% 100.0 % Case Processing Summary Cases Valid Missing Total
  • 17. N Percent N Percent N Percent What age group do you belong to? * What do you dislike about the Staples Center? 50 100.0% 0 0.0% 50 100.0% What age group do you belong to? * What do you dislike about the Staples Center? Crosstabulation What do you dislike about the Staples Center? Total .00 Parking availability Parking Price Crowds The discomfort of the seats Food/drink prices I feel unsafe Traffice getting to venue What age group do you belong to? 16- 20 Count 1 2 3 2 0 0 0 3 11 % within What age group do you belong to? 9.1% 18.2% 27.3% 18.2% 0.0% 0.0% 0.0% 27.3% 100.0% % within What do you dislike about the Staples Center? 6.3% 33.3% 50.0% 28.6% 0.0% 0.0% 0.0% 25.0% 22.0% 21- 25 Count 3 1 0 2 0 0 0 4 10 % within What age group do you belong to? 30.0% 10.0% 0.0% 20.0% 0.0% 0.0% 0.0% 40.0% 100.0% % within What do you dislike about the Staples Center? 18.8% 16.7% 0.0% 28.6% 0.0% 0.0% 0.0% 33.3% 20.0% 26- 30 Count 1 1 0 0 1 1 1 3 8 % within What age group do you belong to? 12.5% 12.5% 0.0% 0.0% 12.5% 12.5% 12.5% 37.5% 100.0%
  • 18. % within What do you dislike about the Staples Center? 6.3% 16.7% 0.0% 0.0% 100.0% 100.0% 100.0% 25.0% 16.0% 31- 35 Count 0 0 0 0 0 0 0 1 1 % within What age group do you belong to? 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% 100.0% % within What do you dislike about the Staples Center? 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.3% 2.0% 41- 45 Count 3 0 0 1 0 0 0 0 4 % within What age group do you belong to? 75.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 100.0% % within What do you dislike about the Staples Center? 18.8% 0.0% 0.0% 14.3% 0.0% 0.0% 0.0% 0.0% 8.0% 46- 50 Count 0 1 1 2 0 0 0 1 5 % within What age group do you belong to? 0.0% 20.0% 20.0% 40.0% 0.0% 0.0% 0.0% 20.0% 100.0% % within What do you dislike about the Staples Center? 0.0% 16.7% 16.7% 28.6% 0.0% 0.0% 0.0% 8.3% 10.0% 50 Count 8 1 2 0 0 0 0 0 11
  • 19. and over % within What age group do you belong to? 72.7% 9.1% 18.2% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% % within What do you dislike about the Staples Center? 50.0% 16.7% 33.3% 0.0% 0.0% 0.0% 0.0% 0.0% 22.0% Total Count 16 6 6 7 1 1 1 12 50 % within What age group do you belong to? 32.0% 12.0% 12.0% 14.0% 2.0% 2.0% 2.0% 24.0% 100.0% % within What do you dislike about the Staples Center? 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

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