The 7 Dwarfs of Social Media: Enchanting Your Audience
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The 7 Dwarfs of Social Media: Enchanting Your Audience
- 1. THE 7 DWARFS OF SOCIAL MEDIA KIKI L’ITALIEN / @KIKILITALIEN #AUDC12
- 2. THE 7 DWARFS OF SOCIAL MEDIA ENCHANTING YOUR AUDIENCE Association Chat: #assnchat TUES at 2 pm ET Social Media Sweet Spot: FRI at 12:30 pm ET #AUDC12
- 3. THE 7 DWARFS OF SOCIAL MEDIA ENCHANTING YOUR AUDIENCE Association Chat: #assnchat TUES at 2 pm ET Social Media Sweet Spot: FRI at 12:30 pm ET #AUDC12
- 4. THE 7 DWARFS OF SOCIAL MEDIA ENCHANTING YOUR AUDIENCE Association Chat: #assnchat TUES at 2 pm ET Social Media Sweet Spot: FRI at 12:30 pm ET #AUDC12
- 5. www.Avectra.com DELCOR’S SOCIAL SIDE Working with clients to integrate social into their online strategy #AUDC12
- 6. www.Avectra.com THE BIG 3 OVERVIEW #1 Your # 2 Comm #3 How you audience strategy enchant #AUDC12
- 7. www.Avectra.com AUDIENCE • Social & Web Analytics • Database Reports – AMS, CMS, etc • Industry Info • Social Media Monitoring #AUDC12
- 8. Example: www.Avectra.com SocialMention #AUDC12
- 10. www.Avectra.com STRATEGIES • Forrester’s POST Methodology • Push Media = Bringing your story to people (email, Twitter, presentations) • Pull Media = Bringing people to your story (websites, blogs, Facebook, YouTube, Pinterest) #AUDC12
- 11. www.Avectra.com Activity: Mission Enchant 1. Partner up with one other person. 1. Choose your audience: With whom are you communicating? (You can have different audiences, but you should share what you are doing with your partner.) 1. What are your objectives with this audience? What are you trying to get them to do? 1. What technologies might help you achieve your objectives? Which are push and which are pull? #AUDC12
- 12. www.Avectra.com ENCHANTMENT 1. Customer’s perspective 2. Make them smile 3. Be trustworthy (no need, no money, no hurry, no desire, no trust) 4. Engineer to Enchant: DICEE 5. Remove blocks: Inertia, fear, lack of case studies…) 6. Use media intelligently (push/pull – POST) 7. Enchant employees and boss #AUDC12
- 13. www.Avectra.com GET IN TOUCH CONTACT KIKI f facebook.com/kikilitalien Phone: t twitter.com/kikilitalien +1 240 277 7286 Email: klitalien@delcor.com #AUDC12
- 14. THANK YOU References: #AUDC12
Editor's Notes
- No matter what type of social media platform you use, understanding your audience is critical to getting your message across effectively. Learn about the different types of audiences you can expect in social media and strategies for dealing with each of them. You will learn about tips and tricks for enchanting your audience, no matter the platform, so that your messages will live happily ever after.
- DICEE --- a.Deep - multiple layers of value b. Intelligent - solves problems in smart ways c. Complete - offers a turnkey experience d. Empowering - helps people do what they do better e. Elegant - works with people, harnesses what they already think and do