The 7 Dwarfs of Social Media: Enchanting Your Audience

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  • No matter what type of social media platform you use, understanding your audience is critical to getting your message across effectively. Learn about the different types of audiences you can expect in social media and strategies for dealing with each of them. You will learn about tips and tricks for enchanting your audience, no matter the platform, so that your messages will live happily ever after.
  • DICEE --- a.Deep - multiple layers of value b. Intelligent - solves problems in smart ways c. Complete - offers a turnkey experience d. Empowering - helps people do what they do better e. Elegant - works with people, harnesses what they already think and do
  • The 7 Dwarfs of Social Media: Enchanting Your Audience

    1. 1. THE 7 DWARFSOF SOCIAL MEDIAKIKI L’ITALIEN / @KIKILITALIEN #AUDC12
    2. 2. THE 7 DWARFSOF SOCIAL MEDIAENCHANTINGYOUR AUDIENCEAssociation Chat: #assnchat TUES at 2 pm ETSocial Media Sweet Spot: FRI at 12:30 pm ET #AUDC12
    3. 3. THE 7 DWARFSOF SOCIAL MEDIAENCHANTINGYOUR AUDIENCEAssociation Chat: #assnchat TUES at 2 pm ETSocial Media Sweet Spot: FRI at 12:30 pm ET #AUDC12
    4. 4. THE 7 DWARFSOF SOCIAL MEDIAENCHANTINGYOUR AUDIENCEAssociation Chat: #assnchat TUES at 2 pm ETSocial Media Sweet Spot: FRI at 12:30 pm ET #AUDC12
    5. 5. www.Avectra.comDELCOR’SSOCIAL SIDEWorking with clients to integrate social into their online strategy #AUDC12
    6. 6. www.Avectra.comTHE BIG 3OVERVIEW #1 Your # 2 Comm #3 How you audience strategy enchant #AUDC12
    7. 7. www.Avectra.comAUDIENCE• Social & Web Analytics• Database Reports – AMS, CMS, etc• Industry Info• Social Media Monitoring #AUDC12
    8. 8. Example: www.Avectra.comSocialMention #AUDC12
    9. 9. www.Avectra.comSTRATEGIESForrester’s POST MethodologyPOST #AUDC12
    10. 10. www.Avectra.comSTRATEGIES• Forrester’s POST Methodology• Push Media = Bringing your story to people (email, Twitter, presentations)• Pull Media = Bringing people to your story (websites, blogs, Facebook, YouTube, Pinterest) #AUDC12
    11. 11. www.Avectra.comActivity: Mission Enchant1. Partner up with one other person.1. Choose your audience: With whom are you communicating? (You can have different audiences, but you should share what you are doing with your partner.)1. What are your objectives with this audience? What are you trying to get them to do?1. What technologies might help you achieve your objectives? Which are push and which are pull? #AUDC12
    12. 12. www.Avectra.comENCHANTMENT1. Customer’s perspective2. Make them smile3. Be trustworthy (no need, no money, no hurry, no desire, no trust)4. Engineer to Enchant: DICEE5. Remove blocks: Inertia, fear, lack of case studies…)6. Use media intelligently (push/pull – POST)7. Enchant employees and boss #AUDC12
    13. 13. www.Avectra.comGET IN TOUCHCONTACT KIKIf facebook.com/kikilitalien Phone:t twitter.com/kikilitalien +1 240 277 7286 Email: klitalien@delcor.com #AUDC12
    14. 14. THANK YOUReferences: #AUDC12

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