2. FA102a Adam Palasciano
“Ask Ray | Human and robot rights in the future”
http://www.kurzweilai.net/ask-ray-human-and-robot-rights-in-the-future
3. FA102a Adam Palasciano
“My view of the future is that we will merge with the
machines.”
https://
www.verdict.co.uk/elon-
musks-new-company-is-
the-next-step-in-
merging-humans-and-
machines/
4. FA102a Adam Palasciano
“…Intelligent machines will be the size of blood
cells…
https://futurism.com/
tiny-supercapacitors-
embedded-chip-allow-
efficient-low-energy-
chips/
5. FA102a Adam Palasciano
“So we will become the machines.”
http://www.businessinsider.com/
artificial-intelligence-machine-
consciousness-expert-stuart-
russell-future-ai-2015-7
6. FA102a Adam Palasciano
My Project Idea: Smartphone U
Smartphones will be integrated into the human brain through the implant of a microchip.
7. FA102a Adam Palasciano
Source for Brand Character Words
The song which i looked to for inspiration was called “The Greatest” by Sia. The
words I pulled from the song were “stamina,” “free,” and “life.”
https://www.youtube.com/watch?v=JwDO7VUZ8Fc
http://
www.billboard.
com/artist/
279248/sia
8. FA102a Adam Palasciano
Naming Process
Two words which I sourced from my original blog post to name my product idea were
“avatar,” “nanobots,” and “machine.” The final product name which I created from a
combination of these words is Mavano.
http://www.dualshockers.com/
ubisoft-announces-new-avatar-
game-pc-consoles/
http://www.kurzweilai.net/ask-ray-human-and-robot-rights-in-the-future
9. FA102a Adam Palasciano
Brand Character Diagram
Mavano
Persona
Tone
Language
Purpose
Automatic
Efficient
Stamina
Connectivity
Communication
Cloud
Instinctive
Intuitive
Life-like
Chat
Productivity
Intelligence
*Bolded sub-words are from the song
10. FA102a Adam Palasciano
Twitter Research: 5 Traits of Successful Twitter
Campaigns
• Sense of Self- Attain a solid sense of self through unique character and personality.
• Good Listeners- Become good listeners of your consumer.
• Empowered- Create a sense of exclusivity for your customers and followers.
• Surprising- Set yourself apart for others with radical differentiation.
• Consistent- Develop tweeting strategies that allow for consistent engagement but also
evolving at the same time.
http://
www.businessnewsdaily.com/
388-social-media-traits-
successful-tweeters.html
11. FA102a Adam Palasciano
Twitter Research: Model Twitter Campaigns
• Netflix- #NetflixCheater
• Tillamook – #RealFoodSunday (Fill The Plate)
• DoSomething.org – Personalized Mid-Week Motivation
• Google Maps – App Updates: Google created a uniform visual style that makes it easy to pay
attention to and stay engaged with app updates in a fun way.
https://sproutsocial.com/insights/twitter-campaign/
12. FA102a Adam Palasciano
Twitter Research: Creative Twitter Campaign
Methods
• Humanize the experience
• Involve your audience
• Use information wisely
• Know the local crowd
• Be timely
• Remember holidays
• Tie into top influencers
http://www.adweek.com/digital/7-creative-twitter-campaigns/
