Future of mobile media @ Future Ideas by h.kienhuis (sanoma)

1,876 views
1,776 views

Published on

Presentation by Herman Kienhuis (BusDev @ Sanoma) at Dutch Valley Future Ideas event about key developments in mobile & tablet media (March 15, 2012)

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
1,876
On SlideShare
0
From Embeds
0
Number of Embeds
238
Actions
Shares
0
Downloads
0
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Future of mobile media @ Future Ideas by h.kienhuis (sanoma)

  1. 1. the future of mobile media Future Ideas, Amsterdam, March 15, 2012Herman Kienhuis (@kienhuis), BusDev Sanoma Media
  2. 2. AmsterdamMobileVentures
  3. 3. 1. The mobile future is now
  4. 4. Promise delivered New Computing Cycle Characteristics Reduce Usage Friction Via Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices Computing Growth Drivers Over Time, 1960-2020E More than Just Phones 1,000,000 Mobile iPad Internet Smartphone 100,000 Kindle Devices/Users (MM in Log Scale) Desktop Tablet 10,000 Internet MP3 Cell phone/ PDA 1000 10B+ Car Electronics PC GPS, ABS, A/V Units??? 100 Mobile 1B+ Units/ Video Minicomputer Users 100MM+ Home 10 Entertainment Units Mainframe Games 10MM+ Units 1 Wireless Home Appliances 1MM+ Units 1960 1970 1980 1990 2000 2010 2020Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively;Source: ITU, Mark Lipacis, Morgan Stanley Research. source: Morgan Stanley
  5. 5. Smartphones rule in NL Handsetshipments Consumer (mln) penetration 6.0 50% 45% 5.0 40% 35% 4.0 30% 3.0 25% 20% 2.0 15% 10% 1.0 5% - 0% 2008 2009 2010 2011 Feature phone sales Smartphones sales Penetration smartphone (Q4) source: TelecomPaper, GFK
  6. 6. ja pageviews n/ 10 m rt /1 0 m ei /1 0 ju l/ 10 se p/ 10 no v/ 10 Mobile ja n/ 11 m PC rt /1 1 m ei /1 1 ju Tablet l/ 11 se p/ 11 no v/ 11 ja n/ 12 source: Nu.nl Mobile rules news consumption
  7. 7. Tablets very quickly taking space in NL Tablet shipments Consumer (mln) penetration 1.6 35% 1.4 30% 1.2 25% 1.0 20% 0.8 15% 0.6 10% 0.4 0.2 5% - 0% 2009 2010 2011 2012FC Tablet sales Penetration tablets (Q4) source: GFK, Telecompaper
  8. 8. More iPads sold than HP PC’s
  9. 9. 2. It’s all about apps -hardware becomes software
  10. 10. 0 100,000,000 200,000,000 300,000,000 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 NU.nl mobile pageviews Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Apps drive mobile usage iPhone m.nu.nl AndroidSource: Sanoma Media
  11. 11. Why Apps?•Developers community: 500k+ apps•Easy discovery and installation: App Store•One click payment: iTunes•Customizable: Personal, Social•Esthetic Experience: Apple UI•Speed and accessibility•Native use of device capabilities: GPS, compass, accelerometer, tilt-sensor, microphone, camera
  12. 12. Sensor to the physical world image scanning/recognition: Kieskeurig, Layar, Goggles
  13. 13. Sensor to the physical world location tracking: Nike+, Foursquare, TomTom
  14. 14. Sensor to the physical world audio/voice recognition: Shazam, Siri, IntoNow
  15. 15. Sensor to the physical world movement/acceleration: SleepCycle, Stappenteller, Waterslide Extreme
  16. 16. Hardware becoming software
  17. 17. Hardware becoming software
  18. 18. Hardware becoming software
  19. 19. 3. Changing our daily habits
  20. 20. A new category of comfortable computing devicesEntertainment/ Information/ Entertainment/ Communication/Inspiration Productivity Creation MonitoringXL form Short form Medium form XS formPush Pull Pull PushTV/DVD Software/ Websites Apps/Websites Apps/WidgetsMovies/ Search/Social/ Ebooks/Photos/ Music/VideoGames Video Video CasualGamesHours Hours Quarters Minutes
  21. 21. Sleeping) Waking)up) Preparing) Personal) for)next)day) care) Checking) Going)out)in) news) the)city) Having)Parking)car) breakfast)Shopping) Commu.ng)in>store) Watching) Working)in) news) the)office) Having) Mee.ng)at) dinner) event) Lunchbreak) Relaxing)on) entertainment)) couch) Working) out) Planning) Buying)last> tasks) minute) Chat)with) friends)
  22. 22. intense usage of mobile phone
  23. 23. intense usage of iPadHow often do you use the How much time do you spend At home, what is your primary iPad? on the iPad (on a day of usage)? computer that you use most often now?Once per day or less N/A 4% <30 min 2% >2 hrs 16% PC/laptop 25% 36% 30-60 min. iPad 29% 62% Multiple times a day 1-2 hours 96% 30% Source: Sanoma iPad user survey 2011
  24. 24. Changing media consumption phone computer tablet 44% 48% 9% overall overall overall views views views In the morning, relative People reading on computers iPad readers read more news readership across all three consumer their greatest share of on the device at night than platforms ramps up quickly online news that way during the day during other times of day10%8% Computer7%5% Smartphone3% iPad2%0% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Source: NU.nl (based on sample data)
  25. 25. Changing attitude to marketing Getting relevant information on your location Making small payments via SMS for parkings, bus, etc. Getting a discount/coupon when you walk past a shop Banking via mobile phone Operating devices in your home from a distance Getting detailed product information in a shopPurchase products via your mobile phone Personal location-based ads 0% 10% 20% 30% 40% 50% 60% 70% * Respondent interest - Source: IAB/Insites consulting
  26. 26. 4. So what’s the future of mobile media?
  27. 27. 1. Personal
  28. 28. 2. Snackable
  29. 29. 3. Touchable
  30. 30. 4. Shareable
  31. 31. 5. Instant
  32. 32. 6. Freemium
  33. 33. 7. Cross-device
  34. 34. 8. Physical-linked
  35. 35. 9. Super targeted
  36. 36. 10. Transactionable
  37. 37. 5. And what’s next?
  38. 38. ID & Payment
  39. 39. Personal (health) monitoring
  40. 40. Domotics
  41. 41. Smart appliances
  42. 42. In-car apps
  43. 43. Wearable AR
  44. 44. Implant
  45. 45. Sanoma investing in mobile Internal Mobile Planet of Innovation the Apps FundIdeas Execution Sanoma App Sanoma Challenge Ventures External
  46. 46. Looking for a strategic investorto help grow your (digital) business? Visit me today at the SanomaVentures Skybox @kienhuis /hermankienhuis /kienhuis
  47. 47. © 2012

×