The Why, What and How of Mobile

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An extended version of my previous talk: the Why and how of mobile. I gave this talk at the Grafisch Lyceum Utrecht, for a large group of students.

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The Why, What and How of Mobile

  1. 1. The Why, What & How of Mobile Martijn Pannevis - @PanMan Grafisch Lyceum Utrecht CC By http://www.flickr.com/photos/gaetanlee/118885175
  2. 2. Get your phone CC By http://www.flickr.com/photos/mjm/109012753
  3. 3. Live!
  4. 4. Design?
  5. 5. http://www.flickr.com/photos/will-lion/2594728351
  6. 6. Why?
  7. 7. How we got here http://www.youtube.com/watch?v=5V-2qQS3NY0
  8. 8. What would you rather miss for one year?
  9. 9. 31% 69% Sex Telefoon
  10. 10. Mobile is Personal CC By http://www.flickr.com/photos/seandreilinger/133299418
  11. 11. Mobile is Social CC by http://www.flickr.com/photos/polvero/3551035260
  12. 12. Mobile has Context CC By http://www.flickr.com/photos/delphien/3029504174
  13. 13. Mobile is always near CC By http://www.flickr.com/photos/lanier67/2979124681
  14. 14. Most important medium 10-19 25 22 11 42 Age 20-29 23 37 12 28 30-39 39 30 10 21 TV PC Other Mobile
  15. 15. Number of devices 4,600 3,900 2,200 1,500 1,100 1,200 480 Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones
  16. 16. Massai krijgers CC by http://www.flickr.com/photos/markkelley/1022720488/
  17. 17. Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users First 20 Quarters Since Launch ~57MM 60 Mobile Internet Desktop Internet iPhone + iTouch Netscape* 50 Launched 6/07 Launched 12/94 40 Subscribers (MM) ~25MM Mobile Internet 30 NTT docomo i-mode Launched 6/99 20 ~11MM Desktop Internet 10 AOL* ~7MM v 2.0 Launched 9/94 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. 33 Source: Company Reports , Morgan Stanley Research.
  18. 18. 15,000M 10,000M 5,000M 0M Okt 2007 Sept 2009
  19. 19. 2.500.000 Users in NL
  20. 20. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  21. 21. Trends in NL 1 Nu.nl 2 Google 3 Buienradar Location based 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  22. 22. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves News 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  23. 23. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Social Communication 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  24. 24. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  25. 25. Nu.nl
  26. 26. Hyves: 200.000.000 pageviews 1.000.000 users
  27. 27. NOS 18.000.000 teletext pages
  28. 28. 112.556 128.676 apps
  29. 29. Fastest Hardware User Growth in Consumer Tech History Global Cumulative Unit Shipments in First 10 Quarters iPhone + iTouch vs. Wii / DS / PSP / iPod / BlackBerry 60 Nintendo Wii Cumulative Unit Shipments (MM) 50 Apple iPhone + iTouch Nintendo DS 40 Sony PSP 30 20 Apple RIM iPod Blackberry 10 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Quarters Since Launch Note: iPhone launched in CQ2:07; iTouch launched in CQ3:07; iPod launched in CQ4:01; Wii launched in CQ4:06; D launched in CQ4:04; PSP launched in CQ1:05; Blackberry smartphone launched in C2002. Source: Apple, Nintendo, Son
  30. 30. What?
  31. 31. IFart
  32. 32. Tweetie 2
  33. 33. Foursquare!
  34. 34. Stats
  35. 35. CC By http://www.flickr.com/photos/dpstyles/3112730513
  36. 36. Layar
  37. 37. Layar http://www.youtube.com/watch?v=b64_16K2e08
  38. 38. Layar 3D
  39. 39. Beatles
  40. 40. Layar
  41. 41. The future of AR games http://www.youtube.com/watch?v=BUOHfVXkUaI
  42. 42. How?
  43. 43. Platforms CC By http://www.flickr.com/photos/stuckincustoms/211239773
  44. 44. PC world
  45. 45. Mobile CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
  46. 46. Mobile Platforms Symbian S60 Mobile Web J2me Widgets Blackberry iPhone Windows Mobile Android SMS
  47. 47. Symbian S60
  48. 48. J2ME - PRO
  49. 49. J2ME - CON
  50. 50. Blackberry
  51. 51. Windows Mobile
  52. 52. SMS CC By http://www.flickr.com/photos/sis/2789152982
  53. 53. "The future is here. It's just not evenly distributed yet." William Gibson
  54. 54. iPhone
  55. 55. “Phone differentiation used to be about radios and antennas and things like that...We think, going forward, the phone of the future will be differentiated by software” Steve Jobs CC By http://www.flickr.com/photos/gilderic/3517477267
  56. 56. Android CC By http://www.flickr.com/photos/laihiu/3799313903/
  57. 57. Android More open than iPhone: Possible to replace native parts (ie contacts) hook into OS. (ie: Receive SMS) run background tasks. Market & Own distribution possible (but not common). Growing, but not there yet
  58. 58. Mobile Widgets
  59. 59. Mobile Web
  60. 60. Normal vs. Mobile web Few browsers Many browsers Consistent behaviour Different browsers Big screens Different screen sizes Input: mouse Keypad/touch/mouse emulator
  61. 61. Mobile web is the future Like normal web: distribution rules Interface & sensor access will get there Most apps are lists & screens with data anyway HTML 5 is leading the way: Cool new things
  62. 62. Appstore Worldwide Distribution Worldwide Payments
  63. 63. 112.556 128.676 apps
  64. 64. 21.687 Games
  65. 65. 233,636,281 CC By http://www.flickr.com/photos/eishier/179939755
  66. 66. Appstores are the new black
  67. 67. So, which one?
  68. 68. Which platform? Reach in YOUR target group Capabilities needed Future-ness (that’s a perfectly cromulent word!) It’s still nowhere near a mature market If possible, go with the web
  69. 69. Multiple Platforms Don’t start from scratch all the time Build (internal) API If you are popular others will build for you :) eg: Twitter
  70. 70. Let’s build an app
  71. 71. Which Platform?
  72. 72. 70% Sales Web Usage 60% 50% 40% 30% 20% 10% 0% Symbian iPhone RIM Windows Android
  73. 73. Hyves: 200.000.000 pageviews 100.000.000 iPhone!
  74. 74. Native Apps
  75. 75. Why go native on mobile? More control over the user experience Richer interaction (make buttons do stuff) Access to sensor data Distribution through appstores
  76. 76. Pay $100.
  77. 77. Xcode
  78. 78. Testing
  79. 79. Simulator
  80. 80. Test on device! CC from http://www.flickr.com/photos/bendodson/3367856091/
  81. 81. UDID’s CC by http://www.flickr.com/photos/8533266@N04/2075411436/
  82. 82. Objective C. Not easy CC by http://www.flickr.com/photos/veggiefrog/3435380297
  83. 83. WebApps
  84. 84. Powerful browser
  85. 85. Web Based
  86. 86. Browser Install
  87. 87. Run as app
  88. 88. Games
  89. 89. Dashcode
  90. 90. Disadvantages CC by http://www.flickr.com/photos/iko/145211107/
  91. 91. Appstore
  92. 92. PhoneGap!
  93. 93. Native
  94. 94. Web-based apps
  95. 95. WWW folder
  96. 96. Submit
  97. 97. Online app Management
  98. 98. Submit CC by http://www.flickr.com/photos/bright/77891644/
  99. 99. Wait.... CC by http://www.flickr.com/photos/flod/3241103792/
  100. 100. Wait.......... CC by http://www.flickr.com/photos/flod/3241103792/
  101. 101. Approved CC by http://www.flickr.com/photos/striatic/2145725302
  102. 102. Appstore
  103. 103. Make Money! CC by http://www.flickr.com/photos/daviddmuir/2125697998/
  104. 104. Thanks www.martijnpannevis.nl mail @ martijnpannevis.nl @PanMan on Twitter

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