Marketing today enables, connects and engages… it's now part of the product

1. Marketing - 2015 Thinking

2. Marketing in 2015:
Creating a unique brand to engage
your customers and increase revenue

3. Same as every year, right?

4. In today's digital age - social, mobile
and automation - means empowered
customers, always switched on,
engagement and personalisation

5. 2015 is about sustaining customer
relationships through on-going,
relevant conversations and
community sharing

6. It's not about a single campaign that
ends at POS…
it's about continuous engagement

7. Consumers are now ambassadors of
your brand

8. Big data gives the ability for timely,
engaging and relevant content

9. Employee talent is the key to
successful messaging

10. Market to your potential
candidates…
you're marketers, right?

11. Wow your candidates, focus on the
hire, forge a relationship and price
competitively

12. Retaining is easier than hiring

13. Share goals to unite, avoid boredom
with challenges, clear the path of
bureaucracy, and ensure
management is inspiring

14. Successful talent means
multiskilling

15. Unique skillsets - creative with an
understanding of analytics, content
creation by product experts,
innovations and technological
understanding

16. CMO leadership must change

17. CMO's no longer play a support role;
they require a full seat at the
boardroom table to:
• Hire the right people so you know
what's happening in the industry
• Listen to their staff and be part of the
conversation (no matter how many
leadership meetings you're in)
• Understand what technology and
data you need plus how it works (take
the CTO out for a drink)
• Enable your employees to innovate
and remove roadblocks for successful
execution

18. Marketing today enables,
connects and engages…
it's now part of the product

19. 2015 requires the right marketing
team to make this happen