1. Connections Through Communications
48 East 920 South Lehi, UT 84043
Phone: (801) 921-2608 E-Mail: jill@yaxxinc.com
Company Overview
Full-Service Marketing Firm

2. March 23, 2015 Company Overview 2
Company Overview
Yaxx, Inc. is a full-service marketing firm, specializing in executive level marketing services for
companies of all sizes from start-ups to large enterprises. Led by a seasoned marketing executive, Jill
King brings nearly 25 years of marketing leadership and execution experience to Yaxx’s customers and
leads a team of PR and social media professionals, graphic designers, copywriters, web developers and
technical experts. Jill and her team provide companies a full marketing department with services at all
levels from the CMO to individual contributors. Yaxx has structured its offering so that you only pay for
the services you need, when you need them.
Yaxx specializes in maximizing your marketing dollars by leveraging marketing assets for multiple
campaigns. We design programs with clear, concise, common messaging to leverage market awareness
across campaigns -- each campaign feeding off of the other -- thereby fueling demand for your company’s
brand. This type of marketing is necessary to gain and keep industry leadership. Continuous, consistent
and efficient marketing takes marketing intelligence, drive, passion and perseverance -- traits possessed
by everyone on the Yaxx team.
We are not consultants (or what we like to call “insultants”). We don’t just tell you that you’re doing
everything wrong and then tell you what to do to fix it. We actually create and execute a customized plan
that delivers results designed to contribute to the growth of your organization. We believe that everyone
deserves great marketing no matter the size of the organization. Yaxx will create a plan that works with
your budget and will execute it to yield the best results for your marketing dollar.
Yaxx solves the age-old question of when to hire and when to outsource. We take the guesswork out
hiring. We are with you from the beginning and grow with you using only the services you need. Hiring
is expensive with hidden costs like benefits, taxes and overhead. Costly mistakes can occur by hiring the
wrong or junior talent. But Yaxx gives you direct access to senior marketers and a complete, professional
team early and as often as you need. Building your marketing team right the first time avoids costly
mistakes and pitfalls. Yaxx is dedicated to achieving your goals and will create and execute a well-
rounded marketing plan or specialized projects.

3. March 23, 2015 Company Overview 3
Yaxx has exceptional expertise in the following areas:
• Go-to-Market Strategy
• Messaging and Vision
• Public and Analyst Relations
• Social Media
o Blogging
o Twitter
o LinkedIn
o Facebook
o YouTube
o Google+
o Instagram
o Pinterest
o Snapchat
o Others
• Demand Generation
o Content Marketing - Webinars, White
Paper Campaigns, Meet Ups, etc.
o E-mail Blast Campaigns
o Direct Mail Campaigns
• Event Management
o Logistics
o Booth Design and Graphics
o Speaking Engagements Coordination
o Pre and Post Show Promotions
o On-site Management/Booth Duty
o Strategy
o Event Calendar Creation
• Web Design and Development
• Content Marketing
• Product Marketing
o Sales Tools
o Collateral Development
o Competitive Analysis
o Technology Assessments – customer
requirement research, analyst report research
o Product Launch
• Sales Tools and Other Collateral Development
o Messaging
o Copy Writing
o White Papers, Data sheets, Case Studies,
Technical Briefs, etc.
• Lead Management, Fulfillment and Nurturing
Programs
• Graphic Design
o Brand Development
o Collateral
o Booth Graphics
o Website design
o Illustrations
• Advertising
o Print and Online
o Media Planning
o Media Negotiation and Buying
o Ad Campaign Development
o Ad Design and Production
• Partner Marketing
o Partner Engagement
o Co-marketing Strategy and Execution
o Market Development Fund Management

4. March 23, 2015 Company Overview 4
Leadership Biography
Jill King
CEO
With a professional background that spans over 20 years in Telecom, Networking and IT, Jill King is a
lifelong entrepreneur and technology visionary dedicated to commercializing technologies that power
today’s businesses. Having worked in the seed, startup and growth business lifecycle throughout her
entire career, Jill has played an instrumental role in launching three new industries:
• Voice over Internet Protocol (VoIP) – The technology that made products like Skype possible.
• Virtual Private Network (VPN) – The technology that uses a public network (e.g., the Internet)
to connect to a private network (e.g., a company’s internal network), which has empowered
employees to work from anywhere.
• Big Workflow – Pioneered by Jill and the Adaptive Computing team to describe the acceleration
of insights for IT professionals through more efficient processing of intense simulations and big
data analysis.
Dealing with such complex technologies, Jill leverages her background as a master marketer to translate
“Engineese” (a term she coined to describe the language of Engineers!) into messages that resonate with
wide, technical and often non-technical audiences. Her customers include C-Level (CIO, CTO, CEO,
CFO) IT and Engineering Developers, and Engineering, Telecommunication and IT Executives and
Administrators. A recognized industry leader, Jill sits on the International Data Corporation’s Innovation
Committee.
Jill King is the CEO of Yaxx, Inc., a full service marketing firm that specializing in delivering C-level
vision, strategic marketing and business planning and execution of those plans for startups to larger
enterprise marketing departments.
Formerly the VP of Marketing at Adaptive Computing, Jill was responsible for driving market awareness
and demand for Adaptive’s open source and commercial Cloud, Big Data and HPC scheduling and
optimization software products and services. Prior to Adaptive Computing, she held several senior
management positions, including, CMO for Cierra (VoIP Carrier), VP of Marketing for Asita (VPN
Hardware), Director of Marketing for CAIS (Internet Software) and Marcom roles for Nuera (VoIP

5. March 23, 2015 Company Overview 5
Gateway) and others where her efforts significantly contributed to sizable revenue growth and capturing
market share.
As a portfolio entrepreneur, Jill has launched several startups, raised substantial capital and has been on
the leadership team during three acquisitions including the acquisition of CAIS by Cisco. Jill is a
published author and in addition to launching new industries such as VoIP and VPN she has brought to
market countless new products.