Social Media + PR + Marketing; how do they work
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What do you know about Social Media, Public Relations, and Marketing? It's all very overwhelming. Here, you will get an overview about what we know, what we should know, and ways to include initiatives into our next campaign. Keep in mind this is an overview and should be supplemented with the training to achieve the maximum result. You can find more information at www.MEPRagency.com or www.KiaJarmon.com.
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Social Media + PR + Marketing; how do they work
- 1. MARKETING, PUBLIC RELATIONS & Social media info@mepragency.com l 615.592.6377
- 2. WHERE ARE YOU? • “I haven’t currently allocated any resources or time to marketing, PR or social media” • “I have a website and flyers but don’t know what to do with them” • “Social media is stupid – no business gets done there.” • “I have had some great results with my efforts…allow me to
- 3. THE DIFFERENCE • Marketing is the process of delivering offerings that have value to your clients/customers/partners • Public Relations is managing the flow of information to your audience • Social Media is the online tool that complements your efforts and turns them into an interactive dialogue/snapshot
- 4. THE BREAKDOWN: Marketing (real)
- 5. THE BREAKDOWN: Marketing (what we know) • Branding • Website • Business Cards • Flyers • Wrapped cars • Advertisement (billboards, bathroom stalls, bus bench)
- 6. THE BREAKDOWN: Marketing (to include) • Experiential Marketing • Trade Shows • Direct Mail • Text Messaging / QR (info) Codes
- 7. THE BREAKDOWN: Public Relations (real)
- 8. THE BREAKDOWN: Public Relations (what we know) • The News • Produce Events • Red Carpets
- 9. THE BREAKDOWN: Public Relations (to include) • Community Outreach • Partnerships/Collaborations • Focus Groups • Speaker Opportunities • Press Tours • Product Placement
- 10. THE BREAKDOWN: Social Media • Facebook.com -online connector • Twitter.com –microblog • Linkedin.com-B2B social network • Wordpress.com -blog • Youtube.com -video • Spreaker.com –podcast live or recorded • Flickr.com -photo sharing • Pinterest.com -story telling via pictures
- 11. GET SOCIAL: First Steps • Survey the land; establish goals • Build your account • Add a picture • Create bio • Set username • Who will you communicate with? • What will you say?
- 12. GET SOCIAL: What do you say? • Create content calendar • Be helpful; provide news, FAQs • Content creator vs aggregator of information • Comment on non-related topics • Answer customer feedback; don’t erase • Display good works; yours and others • Don’t SELL
- 13. GET SOCIAL: LinkedIn • Purpose • Connect • Communicate • Increase • Relationships • Business • Hiring ability • Sales
- 14. GET SOCIAL: LinkedIn • How • Develop Profile (include videos, expertise, exciting heading) • Participate in Groups and Conversations • Listen • Send a personal greeting • Introduce/Recommend • Answer a Question
- 15. Questions? & Take-away’s Kia Jarmon l info@mepragency.com l 615.592.6377 @MEPRAGENC
Editor's Notes
- How will you design product and add value (product), what pricing structure is appropriate (price), where will you be located (place), how will you promote the product (promotion)
- How will you design product and add value (product), what pricing structure is appropriate (price), where will you be located (place), how will you promote the product (promotion)