This document discusses how to incorporate marketing strategies into ministry efforts. It defines ministry marketing as promoting a church or ministry through various communications and interactions. The marketing mix of product, price, promotion and place are outlined for religious contexts. Specific tools are recommended for social media, email newsletters, publicity and promotional materials. The importance of branding, targeting an audience, and evaluating efforts is emphasized throughout.

1. MARKETING YOUR MINISTRY
@MEPRAGENCY l #MINISTRYMARKETING
Evangelism is Marketing!

2. WHAT WILL YOU LEARN?
HOW CAN I INCORPORATE MARKETING INTO YOUR
MINISTRY?
WHAT SPECIFIC TOOLS CAN AID ME IN MY MARKETING
EFFORTS?
@MEPRAGENCY l #MINISTRYMARKETING

3. Evangelism = Marketing
Evangelism refers to the practice of relaying information
about a particular set of beliefs to others.
Marketing is the process by which companies create value
for customers and build strong customer relationships, in
order to capture value from customers in return
@MEPRAGENCY l #MINISTRYMARKETING

4. WHAT ARE YOUR GOALS?
• THEY SHOULD INCLUDE
• RECRUIT
• RETAIN
• REACH
@MEPRAGENCY l #MINISTRYMARKETING

5. THE CORE OF YOUR MINISTRY
• THE WORD
• THE PEOPLE
@MEPRAGENCY l #MEFACTOR

6. What is Ministry Marketing?
• Everything you do to promote your church/ministry
• This includes:
• Your church bulletin
• Ministry newsletter
• Events at the church or in the name of the church
• Every contact you make
• How you treat people
@MEPRAGENCY l #MINISTRYMARKETING

7. What is Ministry Marketing?
• Identify those you need to reach
• Understand their needs
• Develop programs and ministries that
meet those needs
• Get the word out
• Work in the ministry!
• Follow Up!
• Evaluate
@MEPRAGENCY l #MINISTRYMARKETING

8. Marketing Mix
• Product
• Price
• Promotion
• Place
@MEPRAGENCY l #MINISTRYMARKETING

9. Marketing Mix
• Product
• Ministries
• Classes
• Services
• Programs
• Sense of belonging
• What ministries/programs will you offer?
• How does your ministry connect to people?
• What are your ministries benefits?
@MEPRAGENCY l #MINISTRYMARKETING

10. Marketing Mix
• Price
• Time
• Treasure
• Talent
• Resources
• What will people have to do to be involved?
• What commitments are expected of them?
• What barriers are there and what bridges can you offer?
@MEPRAGENCY l #MINISTRYMARKETING

11. Marketing Mix
• Promotion
• Witnessing/word of mouth
• Printed Materials
• Sunday Bulletin
• Email Newsletter/Physical Newsletter
• Publicity
• What do people say about you?
• What medium will you use to communicate?
• How would you like your ministry to be thought of?
@MEPRAGENCY l #MINISTRYMARKETING

12. Marketing Mix
• Place
• Facilities
• Meeting locations
• Social space
• Where will you meet?
• How can you take the message to them?
• What are your facilities limitations?
@MEPRAGENCY l #MINISTRYMARKETING

13. Select Your Target Market
• Current ministry—analyze who you reach the best
• New ministry—identify who you want to reach
• Who are you currently not reaching?
• Develop a profile of people you would like to target
@MEPRAGENCY l #MINISTRYMARKETING

14. Ministry is a Brand
• Your brand is the sum of all things
• Logo
• Signage
• Tagline
• Printed Materials
• Tells your story
• Inspires your group
• Integrates your efforts
• Brand Synergy
@MEPRAGENCY l #MINISTRYMARKETING

15. Ministry is a Brand
• What will people think or feel when they see your
ministry name?
• What is your brand promise?
@MEPRAGENCY l #MINISTRYMARKETING

16. Establish Your Brand
• Write the vision
• Word centered, people driven
• Outline your goals
• Craft your message
• Who is your target audience
• What are their needs
• Establish communication forms that meet their needs
@MEPRAGENCY l #MINISTRYMARKETING

17. Establish Your Brand
• Create the physical elements of your brand
• Logo is how we identify you visually and emotionally
• A logo can communicate who you are very quickly
@MEPRAGENCY l #MINISTRYMARKETING

18. Establish Your Brand
Places to brand your identity; creates brand synergy
•
• Bulletin
• Worship Services
• Events
• Newsletter
• Ads
• Direct Mail
• Brochure
• Website
• Radio
@MEPRAGENCY l #MINISTRYMARKETING

19. Media Outreach
• Understand the role of the media
• Think of multiple angles/stories
• Media Relations Process
• Targeting—what outlets do you want to target
• Pitch Writing—before you come up with the story, think about the reporter
• Pitch Distribution—send the pitch and release
• Follow Up—email, call, fax
• Securing Opportunities—when they call back for the story what do you do…
• When they call, be ready!
• Thank you goes a long way
@MEPRAGENCY l #MINISTRYMARKETING

20. Interview Basics
• Start with the basics. Explain who you are, what you offer,
and who you serve.
• Speak in quotables or sound bites.
• Be honest.
• Nothing is off the record.
• Make the interview newsworthy.
• You can very easily lead the conversation.
• Interview might establish you as a source.
• If doing a radio interview give website/number at least
twice
@MEPRAGENCY l #MINISTRYMARKETING

21. Tools: Publicity
• Draft media releases/calendar listings
• Print
• Television
• Radio
• Radio show on the local radio station
• Television program on community access
@MEPRAGENCY l #MINISTRYMARKETING

22. Email Correspondence
• Become a hub for ministry AND community info
• Remain consistent
• Encourage participation from others in the church
• Do not abuse the email
@MEPRAGENCY l #MINISTRYMARKETING

23. Tools: Online Newsletter
• ConstantContact.com
• MyEmma.com
• Madmimi.com
• MailChimp.com
@MEPRAGENCY l #MINISTRYMARKETING

24. Engage via Social Media
• Build relationships
• Publish announcements
• Encourage
• Educate
• Share
@MEPRAGENCY l #MINISTRYMARKETING

25. Tools: Social Media
• Facebook.com
• Twitter.com
• Wordpress.com
• Youtube.com
• Flickr.com
@MEPRAGENCY l #MINISTRYMARKETING

26. Tools: Social Media (example)
• Facebook.com
Create Business Page
@MEPRAGENCY l #MINISTRYMARKETING

27. Tools: Social Media (example)
• Facebook.com
• Create Your Business Page
@MEPRAGENCY l #MINISTRYMARKETING

28. Tools: Social Media (example)
• Facebook.com
• Set-up your page
• Photo
• Profile
• Wall Settings
• Photo Albums
• Post!
• Add Friends/Share
@MEPRAGENCY l #MINISTRYMARKETING

29. Tools: Social Media (example)
• Facebook.com
• Set up Vanity URL
Facebook.com/username of your choice
@MEPRAGENCY l #MINISTRYMARKETING

30. Promotional Materials
• Website
• T-shirts
• Flyers
• Pins
• Buttons
• Stickers
@MEPRAGENCY l #MINISTRYMARKETING

31. Tools: Promotional Materials
• Moo.com
• VistaPrint.com
• Zazzle.com
@MEPRAGENCY l #MINISTRYMARKETING

32. Other Marketing Options
•Text messaging
•Robocalls or phone tree
•Billboards
•Webinars, Skype
•Podcasts
•Online Radio
@MEPRAGENCY l #MINISTRYMARKETING

33. Final Thoughts
• People are at the center of your ministry
• Remember:
• Outline a plan
• Work through the plan
• Measure your results
• Produce quality materials; deliver consistent messages
• Engage people through questions, topics, and encouragement
• Maintain relationships
• Recruit, Retain, Reach!
@MEPRAGENCY l #MINISTRYMARKETING

34. Questions?
@MEPRAGENCY l #MINISTRYMARKETING