Marketing Your Ministry

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Your church is a business and a brand and with any business you have to understand how to communicate, who you should communicate with, and how to best serve your market. This presentation outlines some of the tool and resources for your church. This is just an outline and should accompany a training session. For more information please visit KiaJarmon.wordpress.com.

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  • Promotion is the way in which you spread the word about your ministry.
  • Now that you understand that your ministry is a brand it is time to know where to share your message. As we discussed in our marketing mix this will include Witnessing/word of mouth Printed Materials Sunday Bulletin Email Newsletter/Physical Newsletter Publicity
  • Marketing Your Ministry

    1. 1. MARKETING YOUR MINISTRY @MEPRAGENCY l #MINISTRYMARKETING Evangelism is Marketing!
    2. 2. WHAT WILL YOU LEARN? HOW CAN I INCORPORATE MARKETING INTO YOUR MINISTRY? WHAT SPECIFIC TOOLS CAN AID ME IN MY MARKETING EFFORTS?@MEPRAGENCY l #MINISTRYMARKETING
    3. 3. Evangelism = Marketing Evangelism refers to the practice of relaying information about a particular set of beliefs to others. Marketing is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return@MEPRAGENCY l #MINISTRYMARKETING
    4. 4. WHAT ARE YOUR GOALS?• THEY SHOULD INCLUDE • RECRUIT • RETAIN • REACH@MEPRAGENCY l #MINISTRYMARKETING
    5. 5. THE CORE OF YOUR MINISTRY• THE WORD• THE PEOPLE@MEPRAGENCY l #MEFACTOR
    6. 6. What is Ministry Marketing?• Everything you do to promote your church/ministry• This includes: • Your church bulletin • Ministry newsletter • Events at the church or in the name of the church • Every contact you make • How you treat people@MEPRAGENCY l #MINISTRYMARKETING
    7. 7. What is Ministry Marketing?• Identify those you need to reach• Understand their needs• Develop programs and ministries that meet those needs• Get the word out• Work in the ministry!• Follow Up!• Evaluate@MEPRAGENCY l #MINISTRYMARKETING
    8. 8. Marketing Mix• Product• Price• Promotion• Place@MEPRAGENCY l #MINISTRYMARKETING
    9. 9. Marketing Mix• Product • Ministries • Classes • Services • Programs • Sense of belonging• What ministries/programs will you offer?• How does your ministry connect to people?• What are your ministries benefits?@MEPRAGENCY l #MINISTRYMARKETING
    10. 10. Marketing Mix• Price • Time • Treasure • Talent • Resources• What will people have to do to be involved?• What commitments are expected of them?• What barriers are there and what bridges can you offer?@MEPRAGENCY l #MINISTRYMARKETING
    11. 11. Marketing Mix• Promotion • Witnessing/word of mouth • Printed Materials • Sunday Bulletin • Email Newsletter/Physical Newsletter • Publicity• What do people say about you?• What medium will you use to communicate?• How would you like your ministry to be thought of?@MEPRAGENCY l #MINISTRYMARKETING
    12. 12. Marketing Mix• Place • Facilities • Meeting locations • Social space• Where will you meet?• How can you take the message to them?• What are your facilities limitations?@MEPRAGENCY l #MINISTRYMARKETING
    13. 13. Select Your Target Market• Current ministry—analyze who you reach the best• New ministry—identify who you want to reach• Who are you currently not reaching?• Develop a profile of people you would like to target@MEPRAGENCY l #MINISTRYMARKETING
    14. 14. Ministry is a Brand• Your brand is the sum of all things • Logo • Signage • Tagline • Printed Materials• Tells your story• Inspires your group• Integrates your efforts• Brand Synergy@MEPRAGENCY l #MINISTRYMARKETING
    15. 15. Ministry is a Brand• What will people think or feel when they see your ministry name?• What is your brand promise?@MEPRAGENCY l #MINISTRYMARKETING
    16. 16. Establish Your Brand• Write the vision • Word centered, people driven• Outline your goals• Craft your message • Who is your target audience • What are their needs • Establish communication forms that meet their needs@MEPRAGENCY l #MINISTRYMARKETING
    17. 17. Establish Your Brand• Create the physical elements of your brand • Logo is how we identify you visually and emotionally • A logo can communicate who you are very quickly@MEPRAGENCY l #MINISTRYMARKETING
    18. 18. Establish Your BrandPlaces to brand your identity; creates brand synergy• • Bulletin • Worship Services • Events • Newsletter • Ads • Direct Mail • Brochure • Website • Radio@MEPRAGENCY l #MINISTRYMARKETING
    19. 19. Media Outreach• Understand the role of the media• Think of multiple angles/stories• Media Relations Process • Targeting—what outlets do you want to target • Pitch Writing—before you come up with the story, think about the reporter • Pitch Distribution—send the pitch and release • Follow Up—email, call, fax • Securing Opportunities—when they call back for the story what do you do…• When they call, be ready!• Thank you goes a long way@MEPRAGENCY l #MINISTRYMARKETING
    20. 20. Interview Basics• Start with the basics. Explain who you are, what you offer, and who you serve.• Speak in quotables or sound bites.• Be honest.• Nothing is off the record.• Make the interview newsworthy.• You can very easily lead the conversation.• Interview might establish you as a source.• If doing a radio interview give website/number at least twice@MEPRAGENCY l #MINISTRYMARKETING
    21. 21. Tools: Publicity• Draft media releases/calendar listings • Print • Television • Radio• Radio show on the local radio station• Television program on community access@MEPRAGENCY l #MINISTRYMARKETING
    22. 22. Email Correspondence• Become a hub for ministry AND community info• Remain consistent• Encourage participation from others in the church• Do not abuse the email@MEPRAGENCY l #MINISTRYMARKETING
    23. 23. Tools: Online Newsletter• ConstantContact.com• MyEmma.com• Madmimi.com• MailChimp.com@MEPRAGENCY l #MINISTRYMARKETING
    24. 24. Engage via Social Media• Build relationships• Publish announcements• Encourage• Educate• Share@MEPRAGENCY l #MINISTRYMARKETING
    25. 25. Tools: Social Media• Facebook.com• Twitter.com• Wordpress.com• Youtube.com• Flickr.com@MEPRAGENCY l #MINISTRYMARKETING
    26. 26. Tools: Social Media (example)• Facebook.com Create Business Page@MEPRAGENCY l #MINISTRYMARKETING
    27. 27. Tools: Social Media (example)• Facebook.com • Create Your Business Page@MEPRAGENCY l #MINISTRYMARKETING
    28. 28. Tools: Social Media (example)• Facebook.com • Set-up your page • Photo • Profile • Wall Settings • Photo Albums • Post! • Add Friends/Share@MEPRAGENCY l #MINISTRYMARKETING
    29. 29. Tools: Social Media (example)• Facebook.com • Set up Vanity URL Facebook.com/username of your choice@MEPRAGENCY l #MINISTRYMARKETING
    30. 30. Promotional Materials• Website• T-shirts• Flyers• Pins• Buttons• Stickers@MEPRAGENCY l #MINISTRYMARKETING
    31. 31. Tools: Promotional Materials• Moo.com• VistaPrint.com• Zazzle.com@MEPRAGENCY l #MINISTRYMARKETING
    32. 32. Other Marketing Options•Text messaging•Robocalls or phone tree•Billboards•Webinars, Skype•Podcasts•Online Radio@MEPRAGENCY l #MINISTRYMARKETING
    33. 33. Final Thoughts• People are at the center of your ministry• Remember: • Outline a plan • Work through the plan • Measure your results • Produce quality materials; deliver consistent messages • Engage people through questions, topics, and encouragement• Maintain relationships• Recruit, Retain, Reach!@MEPRAGENCY l #MINISTRYMARKETING
    34. 34. Questions?@MEPRAGENCY l #MINISTRYMARKETING

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