Social Media Platforms
Keith Feighery
Overview
• Introduction to each of the key platforms
• Case studies and examples of platforms being
used
• Live demonstrat...
Platforms
Key Platforms for Customers
• Social/Professional Networks
– Facebook, LinkedIn, MySpace (Main ones in US and Europe)
• Bl...
Jameson Ad
Irish Facebook Pages
Business Pages
Irish Political Parties
Charities & Not for Profit
The Rise of Facebook
• Internet users spend 9.9 percent of their time perusing
Facebook compared to 9.6 for Google Sites (YouTube,
Gmail, Searc...
Facebook Behavioural Figures
• People spend over 700 billion minutes per month posting,
sharing, Liking, commenting, pokin...
Facebook Stats (Sheryl Sandberg)
• Everyday 15M people friend each other
• Every day 50M pages are liked by fans
• Any giv...
Affect of Likes
• 43% of Facebook users surveyed said they Like, or are
fans of, at least one brand.
• 34% of Facebook use...
Top Brands Facebook
• 1. Starbucks – 16 million
• 2. Coca-Cola – 15 million
• 3. Oreo – 12 million
• 4. Skittles – 11.5 mi...
Top 15 Facebook Countries by Users
• 1. US– 125,881,220
• 2. UK – 26,543,600
• 3. Indonesia – 25,912,960
• 4. Turkey – 22,...
Online Shoppers Active Social Media
Numbers of Brands Followed
More Likely To Buy After Liking
Reasons you Liked
Best Time To Engage on Facebook
Breakdown of Conversations
Daily Activity
Per Hour Breakdown of Activity
Highest Vs Lowest Activity
Twitter
Twitter
• Excellent B2B and B2C networking tool
• Great potential for building relationships
– Directly with customers
– G...
Twitter Clients
Big Biz
Small Biz
BP
Twitter
Journalists
Useful Resources
Blogging
Blogging
• Effective way of building community and improving SEO
• Common Blogging Platforms
– WordPress, Type Pad, Blogge...
Blogs
Blogs
Blogging Tips
• Connect to your most important keywords.
– Important for Search Engine Optimisation
• Grow the number of i...
Blogging Tips cont.
• Find and nurture your VIPs.
– Make sure you respond to key people – thos who subsribe and comment
• ...
Review Sites
Yelp
Photosites
Photosharing Sites
Video Sites
YouTube, Vimeo, Blip.tv
Video Sites
• Very useful marketing tool
– Old Spice, Tippex, Blendtec etc..
– User-generated content
• Run competitions f...
Video Sites
LinkedIn
Professional Networking
Social Bookmarking, RSS and Sharing
Social Bookmarking & RSS
• Add Bookmark Buttons to sites
– Sociable, AddThis, Share are widely used
• Link all social prof...
Bookmarking, Sharing & RSS
Sharing Platforms
Percentage of Click-Tro’s Attributed
Social Sharing Figures
Sharing thru Blogging Platforms
Mobile Apps
Mobile PhotoApps
2.RPCP-Social-Media-Platforms
Upcoming SlideShare
Loading in …5
×

2.RPCP-Social-Media-Platforms

591
-1

Published on

RPCP - Overview Social Media Platforms

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
591
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2.RPCP-Social-Media-Platforms

  1. 1. Social Media Platforms Keith Feighery
  2. 2. Overview • Introduction to each of the key platforms • Case studies and examples of platforms being used • Live demonstration of each platform • Review • Q & A
  3. 3. Platforms
  4. 4. Key Platforms for Customers • Social/Professional Networks – Facebook, LinkedIn, MySpace (Main ones in US and Europe) • Blogging/Micro-Blogging/Lifestreaming – Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr • Video, Audio & Photo sharing – YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog • Mobile – Foursquare, Facebook, Twitter, Yelp • Bookmarks/Sharing – Delicious, StumbleUpon, Digg, Google Profils
  5. 5. Jameson Ad
  6. 6. Irish Facebook Pages
  7. 7. Business Pages
  8. 8. Irish Political Parties
  9. 9. Charities & Not for Profit
  10. 10. The Rise of Facebook
  11. 11. • Internet users spend 9.9 percent of their time perusing Facebook compared to 9.6 for Google Sites (YouTube, Gmail, Search, Etc..) • In 2009 Facebook accounted for less than five percent of overall time spent online in the U.S., and today it accounts for 10 percent
  12. 12. Facebook Behavioural Figures • People spend over 700 billion minutes per month posting, sharing, Liking, commenting, poking, playing games, and interacting • The average user is connected to 80 community/Business pages, groups and events and creates 90 pieces of content (social objects) each month • More than 30 billion social objects (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month. • 150 million people access Facebook Mobile actively and they’re twice as active on Facebook than non-mobile users. • People spend over 700 billion minutes per month on Facebook
  13. 13. Facebook Stats (Sheryl Sandberg) • Everyday 15M people friend each other • Every day 50M pages are liked by fans • Any given day possible reach 250M people globally – US 60M (twice Audience American Idol) • Ads with friends name – (Friend Endorsed Ad) – 68% more people likely to remember Ad – Ads – 100% more people likely to remember Ad message – Ads – 300% more likely to purchase • Nike Ad – Write the Future – 2.5 Billion Impressions 1 day - 3M Liked Nike Football – 3 minute video played 6.4 million – 169 Million organic impressions (Friends telling Friends) – 38% remembered the Ad – 52% unaided brand recall
  14. 14. Affect of Likes • 43% of Facebook users surveyed said they Like, or are fans of, at least one brand. • 34% of Facebook users say they Like brands in order to stay informed about company activities • 33% say they Like brands to get updates on future products • But - Facebook users who Like at least one brand, only 17% say they’re more likely to buy after Liking that brand on Facebook. (Foresee Research 2010)
  15. 15. Top Brands Facebook • 1. Starbucks – 16 million • 2. Coca-Cola – 15 million • 3. Oreo – 12 million • 4. Skittles – 11.5 million • 5. Red Bull – 10.2 million • 6. Victoria’s Secret – 8.4 million • 7. Disney – 8.3 million • 8. Converse All Star – 7.3 million • 9. iTunes – 7 million • 10. Windows Live Messenger – 6.8 million
  16. 16. Top 15 Facebook Countries by Users • 1. US– 125,881,220 • 2. UK – 26,543,600 • 3. Indonesia – 25,912,960 • 4. Turkey – 22,552,540 • 5. France – 18,942,220 • 6. Italy – 16,647,260 • 7. Canada – 15,497,900 8. Philippines – 15,284,460 9. Mexico – 12,978,440 10. Spain – 10,612,820 11. India – 10,547,240 12. Argentina – 10,452,040 13. Columbia – 10,226,920 14. Germany – 9,948,700 15. Australia – 9,151,280 Ireland – 1,700,000
  17. 17. Online Shoppers Active Social Media
  18. 18. Numbers of Brands Followed
  19. 19. More Likely To Buy After Liking
  20. 20. Reasons you Liked
  21. 21. Best Time To Engage on Facebook
  22. 22. Breakdown of Conversations
  23. 23. Daily Activity
  24. 24. Per Hour Breakdown of Activity
  25. 25. Highest Vs Lowest Activity
  26. 26. Twitter
  27. 27. Twitter • Excellent B2B and B2C networking tool • Great potential for building relationships – Directly with customers – Good examples Beaut.ie, Blacknight.ie, kogibbq • Good listening tool – What is being said about you and most importantly are you hearing it? • Easy to engage with customers – Reach out to them and resolve issues and improve service to them – Opportunity to convey a personal dimension rather than marketing speak • Has become mainstream over 2009/2010 – 1400% growth over past 12 months
  28. 28. Twitter Clients
  29. 29. Big Biz
  30. 30. Small Biz
  31. 31. BP
  32. 32. Twitter
  33. 33. Journalists
  34. 34. Useful Resources
  35. 35. Blogging
  36. 36. Blogging • Effective way of building community and improving SEO • Common Blogging Platforms – WordPress, Type Pad, Bloggers, Blogspot • Excellent way of engaging with readers – Inform followers what is of interest to you • Can use an informal style – Show human face of organisation • Participate in wider conversations – Leave comments, interact, generate interest, etc.. • Search Engines – Love regularly updated content • Now MNCs are encouraging employees to Blog and engage with social media – IBM, Dell, Intel and Cisco
  37. 37. Blogs
  38. 38. Blogs
  39. 39. Blogging Tips • Connect to your most important keywords. – Important for Search Engine Optimisation • Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site • Don’t forget the outbound links. – Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. • Understand the location of your audience. – Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. • Measure endurance. – Measure return visitor and length of time spent on site
  40. 40. Blogging Tips cont. • Find and nurture your VIPs. – Make sure you respond to key people – thos who subsribe and comment • Use Twitter for blog PR. – If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. • Use URL shorteners to gauge subject interest. – UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. • Build cross-referencing across social media tools. – No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should. –
  41. 41. Review Sites
  42. 42. Yelp
  43. 43. Photosites
  44. 44. Photosharing Sites
  45. 45. Video Sites YouTube, Vimeo, Blip.tv
  46. 46. Video Sites • Very useful marketing tool – Old Spice, Tippex, Blendtec etc.. – User-generated content • Run competitions for customers to build content (see Pat The Baker example) • Best Job in the World etc.. • Extending digital footprint and brand-building purposes – Create engaging content, tag videos with keywords and distribute on a wide network – Post all content and video blogs on your website and distribute on free video sharing sites
  47. 47. Video Sites
  48. 48. LinkedIn
  49. 49. Professional Networking
  50. 50. Social Bookmarking, RSS and Sharing
  51. 51. Social Bookmarking & RSS • Add Bookmark Buttons to sites – Sociable, AddThis, Share are widely used • Link all social profiles from website – Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc. • Ensure that RSS is enabled – Feedburner, GoogleReader, MyYahoo, NetVibes • Add rating and individual bookmark buttons – Digg, Technorati, Reddit, StumbleUpon, Delicious • Yahoo Pipes – RSS and Lifestream aggregator
  52. 52. Bookmarking, Sharing & RSS
  53. 53. Sharing Platforms
  54. 54. Percentage of Click-Tro’s Attributed
  55. 55. Social Sharing Figures
  56. 56. Sharing thru Blogging Platforms
  57. 57. Mobile Apps
  58. 58. Mobile PhotoApps
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×