Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

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SMX Advanced London presentation from Kevin Gibbons at SEOptimise. This is from the Social Media, Search and Reputation Management panel.

SMX Advanced London presentation from Kevin Gibbons at SEOptimise. This is from the Social Media, Search and Reputation Management panel.

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Transcript

  • 1. Using Social Media for Online Reputation
    Kevin Gibbons
    Director of Search, SEOptimise
    www.seoptimise.com
    twitter.com/kevgibbo
  • 2. This is your brand’s new homepage!
    2009/2010
    2010/2011?
  • 3. Twitter vs Google – who to trust?
    90% of consumers trust recommendations from people they know…
    70% still trust online consumer opinions from people they don’t know!
    41% trust search engine results
    * Nielsen – July, 2009
  • 4. “Build brands not around products but reputation”
  • 5. No publicity… might be better this time!
  • 6. How much negative traffic does your brand generate?
    3% of 20.4 million searches
    =
    612,000 negative clickthroughs per month
  • 7. But really, what harm can social media do?
  • 8. Tip 1) Claim your social media brand profiles
  • 9. Tip 2) Develop a clear social media strategy
  • 10. Tip 3) Use social media to open opportunities
  • 11. Tip 4) Real-time search is increasingly important
  • 12. Tip 5) – Look out for suggested search!
  • 13. Thank you & any questions?
    Please subscribe to: www.seoptimise.com/blog
    And follow me on Twitter: twitter.com/kevgibbo