Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

Using Social Media for Online Reputation
Kevin Gibbons
Director of Search, SEOptimise
www.seoptimise.com
twitter.com/kevgibbo

This is your brand’s new homepage!
2009/2010
2010/2011?

Twitter vs Google – who to trust?
90% of consumers trust recommendations from people they know…
70% still trust online consumer opinions from people they don’t know!
41% trust search engine results
* Nielsen – July, 2009

“Build brands not around products but reputation”

No publicity… might be better this time!

How much negative traffic does your brand generate?
3% of 20.4 million searches
=
612,000 negative clickthroughs per month

But really, what harm can social media do?

Tip 1) Claim your social media brand profiles

Tip 2) Develop a clear social media strategy

Tip 3) Use social media to open opportunities

Tip 4) Real-time search is increasingly important

Tip 5) – Look out for suggested search!

Thank you & any questions?
Please subscribe to: www.seoptimise.com/blog
And follow me on Twitter: twitter.com/kevgibbo

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Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

by Kevin Gibbons on May 18, 2010

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