Using Social Media for Online Reputation<br />Kevin Gibbons<br />Director of Search, SEOptimise<br />www.seoptimise.com<br...
This is your brand’s new homepage!<br />2009/2010<br />2010/2011?<br />
Twitter vs Google – who to trust?<br />90% of consumers trust recommendations from people they know…<br />70% still trust ...
“Build brands not around products but reputation”<br />
No publicity… might be better this time!<br />
How much negative traffic does your brand generate?<br />3% of 20.4 million searches <br />=<br />612,000 negative clickth...
But really, what harm can social media do?<br />
Tip 1) Claim your social media brand profiles<br />
Tip 2) Develop a clear social media strategy<br />
Tip 3) Use social media to open opportunities<br />
Tip 4) Real-time search is increasingly important<br />
Tip 5) – Look out for suggested search!<br />
Thank you & any questions?<br />Please subscribe to: www.seoptimise.com/blog<br />And follow me on Twitter: twitter.com/ke...
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Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

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SMX Advanced London presentation from Kevin Gibbons at SEOptimise. This is from the Social Media, Search and Reputation Management panel.

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Transcript of "Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management"

  1. 1. Using Social Media for Online Reputation<br />Kevin Gibbons<br />Director of Search, SEOptimise<br />www.seoptimise.com<br />twitter.com/kevgibbo<br />
  2. 2. This is your brand’s new homepage!<br />2009/2010<br />2010/2011?<br />
  3. 3. Twitter vs Google – who to trust?<br />90% of consumers trust recommendations from people they know…<br />70% still trust online consumer opinions from people they don’t know!<br />41% trust search engine results<br />* Nielsen – July, 2009<br />
  4. 4. “Build brands not around products but reputation”<br />
  5. 5. No publicity… might be better this time!<br />
  6. 6. How much negative traffic does your brand generate?<br />3% of 20.4 million searches <br />=<br />612,000 negative clickthroughs per month<br />
  7. 7. But really, what harm can social media do?<br />
  8. 8. Tip 1) Claim your social media brand profiles<br />
  9. 9. Tip 2) Develop a clear social media strategy<br />
  10. 10. Tip 3) Use social media to open opportunities<br />
  11. 11. Tip 4) Real-time search is increasingly important<br />
  12. 12. Tip 5) – Look out for suggested search!<br />
  13. 13. Thank you & any questions?<br />Please subscribe to: www.seoptimise.com/blog<br />And follow me on Twitter: twitter.com/kevgibbo<br />
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