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Twitter partnerships build effective support for youth

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Kathy Gill
Kathy Gill

Leveraging Collaborative Technology to Better Serve Children & Youth. See http://wiredpen.com/2010/06/25/twitter-and-non-profits/

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Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill @
 
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Twitter partnerships build effective support for youth

  • 1. Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill @
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Editor's Notes

  1. Social Media : new era - traditional gatekeeper role diminished : gone is the audience as passive vessel for information
  2. 89 percent of nonprofit organizations are using some form of social media – July 2009 - http://philanthropy.com/blogPost/Nonprofit-Groups-Outpace/10176/
  3. Differentiate Twitter from traditional medai.
  4. The “but why do people want to know what I had for breakfast” tweet/pushback.
  5. Note: verified account – ratio of followers to following – listed number
  6. TweetStats show frequency, timeline, trend
  7. Tweet Stats : @ replies and RTs shows type of conversation
  8. Promo Example. The bulk (85 percent) of Mayo Clinic tweets are promotional or links to health-related resources, Aase invites people to submit their questions as tweets using the Mayo Radio hashtag (#mayoradio), both before and during the radio show while it is live.
  9. Promo example August 12, 2009, Children’s Mercy handed the hospital’s Twitter account over to Shari Flanagan to tweet before, during and after her daughter, Caity, had surgery for Crohn’s disease
  10. Whole Foods motivation to RT
  11. @Reply Example Be sensitive to answers that shouldn’t be made public and the limits of Twitter’s 140 characters
  12. WHY social media as a communications tool? Mobile : ubiquitous
  13. Mobile ubiquitous : three generations
  14. Mobile ubiquitous : The fourth generation