Expand Your Reach With Flickr And Twitter


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  • Introduce myself What I do at TS, my role in MIT Previous work with CTC
  • Voices in the Wilderness Flickr group Campaign for endangered species Photos in discussions fair game for mosaics (show thread, if net)
  • Demo editing tool, if possible
  • Success: Got over 2,000 new email addresses as a result of campaign
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  • Expand Your Reach With Flickr And Twitter

    1. 1. Expand your Reach with Flickr and Twitter June 9, 2008 Facilitator: Kami Griffiths Presenter: Michaela Hackner Sponsored by ReadyTalk Remember to call: 866-740-1260 Code: 6339392 or 888-214-7562 no access code
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, r e-dial the phone number and re-join. </li></ul>
    3. 3. You are being recorded… <ul><li>Online seminars will be available on the TechSoup website. </li></ul><ul><li>You will receive a link this afternoon. </li></ul>
    4. 4. Thank you to our Sponsor!
    5. 5. Today’s Speakers Kami Griffiths Michaela G. Hackner Volunteers Megan Keane Sarah Washburn Chris Peters Aaron Dowell Matt Palmer
    6. 6. Uses of Flickr: www.flickr.com <ul><li>Photo-sharing service </li></ul><ul><li>Raising awareness </li></ul><ul><li>Launching campaign </li></ul><ul><li>Organizing, displaying, and documenting work </li></ul>
    7. 7. Building community around photos <ul><li>Flickr groups: Individual accounts, but group organizing features </li></ul><ul><li>Public or private groups </li></ul><ul><li>Increased visibility </li></ul><ul><li>Another way for users to interact and participate in community </li></ul><ul><li>Humanize organization with visual images of people behind the organization and those they serve </li></ul>
    8. 8. Making the most of Flickr <ul><li>Tagging, titles, descriptions so photos are findable </li></ul><ul><li>Creative Commons licensing to allow further distribution of your photos </li></ul><ul><li>Privacy settings, filters to share images appropriately </li></ul><ul><li>Create promotional materials: cards, mugs, t-shirts, etc. </li></ul><ul><li>Online embedded editing tool </li></ul>
    9. 9. Raising Awareness <ul><li>One Stop Campaign </li></ul><ul><li>Visually showing supporters with Google Maps and Flickr mashup </li></ul><ul><li>Geotags for photos so photos are searchable by location </li></ul>
    10. 10. Launching campaign <ul><li>Humane Society LOLSeal Photo Caption contest </li></ul><ul><li>Users submitted captions for baby seal photos </li></ul>
    11. 11. Used Flickr to display all entries <ul><li>“ lolseals08” tag to keep entries together </li></ul><ul><li>Link to take further action in campaign to save baby seals </li></ul><ul><li>Button to spread word on Facebook </li></ul>
    12. 12. Online activism <ul><li>Oxfam advocates for Ethiopian coffee farmers </li></ul><ul><li>Starbucks photo petitions </li></ul>
    13. 13. Organizing, Displaying, and Documenting Work <ul><li>No group, just “npsl” tag </li></ul><ul><li>Easy way to communicate a visual concept that might be unfamiliar </li></ul><ul><li>Outstanding promotional vehicle </li></ul><ul><li>Record of activities to demonstrate impact to board members and constituents </li></ul>
    14. 14. More Flickr applications <ul><li>Flickr API allows for many 3 rd party applications </li></ul><ul><li>Take advantage of uploading tools: email, mobile, desktop clients </li></ul><ul><li>Slideshows, Facebook applications, more </li></ul>
    15. 15. Uses of Twitter: www.twitter.com <ul><li>Keep in touch with friends/micro-blogging </li></ul><ul><li>Ask for help </li></ul><ul><li>Professional development </li></ul><ul><li>Keep up with industry trends (use instead of or complement to RSS) </li></ul><ul><li>Share industry news/articles </li></ul><ul><li>Promote yourself or organization by sharing links (to blog, flickr, YouTube etc.) </li></ul><ul><li>Conduct an informal survey </li></ul><ul><li>Back and forth communication like chat – either with the &quot;@&quot; reply or the &quot;d&quot; private reply </li></ul><ul><li>Connect &quot;on the go&quot; with mobile tweeting </li></ul>
    16. 16. How do you maximize Twitter? <ul><li>Build a community – find people to connect with via Twitterpacks, looking at your friend's contacts (and who they are sending reply tweets too), running searches on Twitter for folks with similar interests, adding folks who add you (after viewing their profile and seeing if they are relevant) </li></ul><ul><li>Don't be afraid to directly connect with people you don't know – strength of weak ties! </li></ul><ul><li>Use a twitter application to manage your twitter account (Twhirl, Snitter, Digsby, etc.) </li></ul><ul><li>Connect Twitter to other web 2.0 apps (Facebook, Flickr, blogs) </li></ul>
    17. 17. Twitter resources <ul><li>List of Twitter Tools on Freakitude.com: http://www.freakitude.com/2007/03/21/twitter-tools-collection/ </li></ul><ul><li>Why Twitter Matters – MSNBC http://www.msnbc.msn.com/id/24648402/ </li></ul><ul><li>Twitter in humanitarian emergencies – Poynter.org http:// www.poynter.org/column.asp?id =31&aid=143270 </li></ul><ul><li>Twitter helps to filter the news: http://www.pbs.org/mediashift/2008/05/microblogging_maniatwitter_hel.html </li></ul>
    18. 18. Cool Twitter Applications <ul><li>Different Twitter clients: Twhirl, Twitterfox </li></ul><ul><li>TwitterFeed: send RSS feeds to Twitter </li></ul>
    19. 19. Q & A Type your questions into the chat box.
    20. 20. Continue the discussion… <ul><li>Asynchronous (not live) online event all-day tomorrow in the TechSoup Community forums: http://www.techsoup.org/go/twitter </li></ul><ul><li>Join new media consultant and blogger, Marshall Kirkpatrick , and Michaela Hackner , Director of Online Strategy at World Learning, as they dive deeper into how and why to use Twitter to benefit your nonprofit. </li></ul>
    21. 21. Learn more about TechSoup <ul><li>Ricci Powers </li></ul><ul><li>National Accounts Manager </li></ul><ul><li>[email_address] </li></ul>
    22. 22. TechSoup Stock <ul><li>An online donation program specifically for 501c3 designated non-profits </li></ul>
    23. 23. TechSoup Stock Overview <ul><li>Qualifications </li></ul><ul><ul><li>501c3 Letter, ACL </li></ul></ul><ul><li>Registration </li></ul><ul><ul><li>User Profile, Org. Account </li></ul></ul><ul><li>Eligibility </li></ul><ul><ul><li>Vendor Restrictions </li></ul></ul><ul><li>Order Process </li></ul><ul><ul><li>Website Navigation </li></ul></ul>
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    25. 25. Top Questions <ul><li>Why aren’t we eligible for Adobe? </li></ul><ul><li>How do I place an order? </li></ul><ul><li>I ordered 5 licenses of Office 2007, why did I only receive 1 installation CD? </li></ul><ul><li>If the products are donated, why is there an administrative fee? </li></ul><ul><li>How can I find out if our organization is already registered? </li></ul>
    26. 26. Upcoming Online Seminars <ul><li>June 10, 10:00 am </li></ul><ul><ul><li>How to Make Your Web Site More Dynamic with Content Management Tools </li></ul></ul><ul><li>July 8, 11:00 am </li></ul><ul><ul><li>Online Conferencing Tools </li></ul></ul>
    27. 27. Thank you ReadyTalk!
    28. 28. For More Information Contact: Kami Griffiths 415-633-9392 [email_address] www.techsoup.org