Presentation given at the Entrepreneurs Circle Marketing Workshop.

1. TIPS & TRICKS FOR THE
DO-IT-YOURSELF
MARKETER
JAMES KEDDINGTON
Friday, May 17, 13

2. WHAT YOU DO
Friday, May 17, 13

3. LEADERSHIP
LEGAL
TECHNOLOGY
CUSTOMER SERVICE
SALES
MARKETING
FINANCES
PAYROLL
STAFFING
WHAT YOU DO
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4. MY FIRST MARKETING
EXPERIENCE
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5. 15 YEARS LATER...
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6. THE MOST IMPORTANT QUESTION
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7. THE BUYERS TIMELINE
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8. 3 Big Questions
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9. 3 Big Questions
Where Are They?
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10. 3 Big Questions
Where Are They?
Social Media
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11. 3 Big Questions
Where Are They?
Social Media
Strategic Partnerships
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12. 3 Big Questions
Where Do They Go?
Where Are They?
Social Media
Strategic Partnerships
Friday, May 17, 13

13. 3 Big Questions
Where Do They Go?
Website
Where Are They?
Social Media
Strategic Partnerships
Friday, May 17, 13

14. 3 Big Questions
Where Do They Go?
Website
Referral Programs
Where Are They?
Social Media
Strategic Partnerships
Friday, May 17, 13

15. 3 Big Questions
Why Do They Stay?
Where Do They Go?
Website
Referral Programs
Where Are They?
Social Media
Strategic Partnerships
Friday, May 17, 13

16. 3 Big Questions
Why Do They Stay?
Customer Marketing
Where Do They Go?
Website
Referral Programs
Where Are They?
Social Media
Strategic Partnerships
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17. TIME MANAGEMENT
DISCIPLINES
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18. TIME MANAGEMENT
DISCIPLINES
Set Recurring Tasks as
Appointments
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19. TIME MANAGEMENT
DISCIPLINES
Set Recurring Tasks as
Appointments
Do The Big Rocks
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20. TIME MANAGEMENT
DISCIPLINES
Set Recurring Tasks as
Appointments
Do The Big Rocks
Be An Explorer,
Not Just A Learner
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21. GET A TOOL BOX
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22. Google Analytics
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23. Hootsuite
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24. Litmus
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25. Survey Monkey
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26. Trello
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27. Other People
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28. THREE MUST HAVES
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29. THREE MUST HAVES
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30. THREE MUST HAVES
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31. THREE MUST HAVES
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32. DIY MARKETING TIPS
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33. Email Marketing:
DJ Waldow, Rebels Guide To Email Marketing
Friday, May 17, 13

34. Email Marketing:
DJ Waldow, Rebels Guide To Email Marketing
Email Tip #1: If the “Subject Line” is not compelling and the “From Name” is
not recognizable or trusted, the chances of your email getting opened goes
down significantly.
Friday, May 17, 13

35. Email Marketing:
DJ Waldow, Rebels Guide To Email Marketing
Email Tip #1: If the “Subject Line” is not compelling and the “From Name” is
not recognizable or trusted, the chances of your email getting opened goes
down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Friday, May 17, 13

36. Email Marketing:
DJ Waldow, Rebels Guide To Email Marketing
Email Tip #1: If the “Subject Line” is not compelling and the “From Name” is
not recognizable or trusted, the chances of your email getting opened goes
down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Friday, May 17, 13

37. Email Marketing:
DJ Waldow, Rebels Guide To Email Marketing
Email Tip #1: If the “Subject Line” is not compelling and the “From Name” is
not recognizable or trusted, the chances of your email getting opened goes
down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Friday, May 17, 13

38. Email Marketing:
DJ Waldow, Rebels Guide To Email Marketing
Email Tip #1: If the “Subject Line” is not compelling and the “From Name” is
not recognizable or trusted, the chances of your email getting opened goes
down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Email tip #5: Send timely, targeted, valuable emails to people who have
opted in.
Friday, May 17, 13

39. Email Marketing:
DJ Waldow, Rebels Guide To Email Marketing
Email Tip #1: If the “Subject Line” is not compelling and the “From Name” is
not recognizable or trusted, the chances of your email getting opened goes
down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Email tip #5: Send timely, targeted, valuable emails to people who have
opted in.
Email tip #6: Giving your subscribers multiple ways to get to the same
landing page – links, images, buttons, and so on – gives you a better chance
of them acting (clicking)!
Friday, May 17, 13

40. SEOYOU CAN DOYOURSELF
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41. SEOYOU CAN DOYOURSELF
Tip #1: Don’t rely solely on a “Free SEO Analysis”.
Friday, May 17, 13

42. SEOYOU CAN DOYOURSELF
Tip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Friday, May 17, 13

43. SEOYOU CAN DOYOURSELF
Tip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Friday, May 17, 13

44. SEOYOU CAN DOYOURSELF
Tip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Friday, May 17, 13

45. SEOYOU CAN DOYOURSELF
Tip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Friday, May 17, 13

46. SEOYOU CAN DOYOURSELF
Tip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Friday, May 17, 13

47. SEOYOU CAN DOYOURSELF
Tip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Tip #7: Use pictures and video.
Friday, May 17, 13

48. SEOYOU CAN DOYOURSELF
Tip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Tip #7: Use pictures and video.
Tip #8: Get on review sites.
Friday, May 17, 13

49. The One Page Branding Guide
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50. 7 RULES FOR SOCIAL MEDIA
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51. 7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
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52. 7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Friday, May 17, 13

53. 7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Friday, May 17, 13

54. 7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Friday, May 17, 13

55. 7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Friday, May 17, 13

56. 7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Rule #6: Schedule and plan out your time on social media.
Friday, May 17, 13

57. 7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Rule #6: Schedule and plan out your time on social media.
Rule #7: Respect the purpose of the platform.
Friday, May 17, 13

58. Parting Thoughts
Love It
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59. Twitter: @jameskeddington
Facebook: /keddington
Linkedin: /keddington
Google+: Just search for me
THANK YOU
Friday, May 17, 13