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Effective Marketing Through Article Writing and Submission Copyright© 2008 Seize This Day Coaching
Discovery <ul><li>Why articles and newsletters? </li></ul><ul><li>How to start </li></ul><ul><li>Guidelines for Content </...
Why Articles & Newsletters <ul><li>Positioning </li></ul><ul><li>Visibility </li></ul><ul><li>Consistency </li></ul>Copyri...
It’s Viral Copyright© 2008 Seize This Day Coaching   Posted articles on www.ezinearticles.com Article picked up by www.sal...
How To Get Started <ul><li>Select a topic within your industry </li></ul><ul><li>Determine goal of article </li></ul><ul><...
Guidelines for Content <ul><ul><li>Informational  </li></ul></ul><ul><ul><li>Clear </li></ul></ul><ul><ul><li>Concise </li...
More About Content <ul><li>Keep it to 600-1000 words </li></ul><ul><li>Keep it simple </li></ul><ul><li>Have it edited </l...
Where Does It Go? <ul><li>Article Submission Websites </li></ul><ul><ul><li>see attached list </li></ul></ul><ul><li>Newsl...
Article Submission Websites <ul><li>www.ezinearticles.com </li></ul><ul><li>www.ideamarketers.com </li></ul><ul><li>www.ar...
About Diane <ul><li>Diane Helbig  is a  Certified Professional Coach , specializing in  business and sales coaching.  She ...
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eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

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Diane Helbig, founder of Seize This Day Coaching discusses effective marketing through article writing and submission at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

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Transcript of "eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final"

  1. 1. Effective Marketing Through Article Writing and Submission Copyright© 2008 Seize This Day Coaching
  2. 2. Discovery <ul><li>Why articles and newsletters? </li></ul><ul><li>How to start </li></ul><ul><li>Guidelines for Content </li></ul><ul><li>Where to submit them </li></ul><ul><li>About newsletters </li></ul>Copyright© 2008 Seize This Day Coaching
  3. 3. Why Articles & Newsletters <ul><li>Positioning </li></ul><ul><li>Visibility </li></ul><ul><li>Consistency </li></ul>Copyright© 2008 Seize This Day Coaching
  4. 4. It’s Viral Copyright© 2008 Seize This Day Coaching Posted articles on www.ezinearticles.com Article picked up by www.salesdog.com Article picked up by www.top10salesarticles.com Asked to join Top Sales Experts Panel Received opportunity to provide ebook to Sales Dog’s network of contacts Provides me with marketing content for my newsletter, blog and website
  5. 5. How To Get Started <ul><li>Select a topic within your industry </li></ul><ul><li>Determine goal of article </li></ul><ul><li>Gather data </li></ul><ul><li>Create outline or begin writing </li></ul><ul><li>Use a catchy title </li></ul>Copyright© 2008 Seize This Day Coaching
  6. 6. Guidelines for Content <ul><ul><li>Informational </li></ul></ul><ul><ul><li>Clear </li></ul></ul><ul><ul><li>Concise </li></ul></ul><ul><ul><li>Valuable </li></ul></ul>Copyright© 2008 Seize This Day Coaching
  7. 7. More About Content <ul><li>Keep it to 600-1000 words </li></ul><ul><li>Keep it simple </li></ul><ul><li>Have it edited </li></ul><ul><li>Create ‘Author Resource’ box </li></ul>Copyright© 2008 Seize This Day Coaching
  8. 8. Where Does It Go? <ul><li>Article Submission Websites </li></ul><ul><ul><li>see attached list </li></ul></ul><ul><li>Newsletter Websites </li></ul><ul><ul><li>Constant Contact – www.constantcontact.com </li></ul></ul><ul><ul><li>AWeber – www.aweber.com </li></ul></ul><ul><li>Other people’s websites and blogs </li></ul>Copyright© 2008 Seize This Day Coaching
  9. 9. Article Submission Websites <ul><li>www.ezinearticles.com </li></ul><ul><li>www.ideamarketers.com </li></ul><ul><li>www.articleson.com </li></ul><ul><li>www.selfgrowth.com </li></ul><ul><li>www.buzzle.com </li></ul><ul><li>www.goarticles.com </li></ul><ul><li>Google ‘article submission website’ </li></ul>Copyright© 2008 Seize This Day Coaching
  10. 10. About Diane <ul><li>Diane Helbig is a Certified Professional Coach , specializing in business and sales coaching. She is President of Seize This Day Coaching and Co-Founder of Seize True Success . </li></ul><ul><li>As a certified, professional coach, Diane works with people in career transition , aspiring entrepreneurs , salespeople who need and want to improve their skills, and business owners who want to create more successful business development strategies. </li></ul><ul><li>Diane’s websites are: www.seizethisdaycoaching.com and www.seizetruesuccess.com. Her blog can be found at www.seizethisdaycoaching.blogspot.com. </li></ul>Copyright© 2008 Seize This Day Coaching
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