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http://www.profitablehospitality.com 37
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AdelaideMenu08 Presentation Transcript

  • 1. Building a Profitable Menu Ken Burgin ProfitableHospitality.com
  • 2. $3.00 cost $6.00 cost 30c $ 18.00
  • 3. $3.00 $6.00 30c $18.00 Cost 10% Profit 90% Cost 33% Profit 67%
  • 4. $3.00 $6.00 30c $18.00 Profit $2.70 Profit $12
  • 5. How do know what it really costs?
  • 6.  
  • 7. You need Profitable and Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B
  • 8. You need Profitable and Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Big Protein
  • 14.  
  • 15.  
  • 16.  
  • 17. Price formula?
  • 18.  
  • 19.  
  • 20. Recipe Main Course Barbeque Dessert different wants...
  • 21.  
  • 22.  
  • 23.  
  • 24. Zen
  • 25. $9.00 $9.50 $9.80 9 9.5 9.80
  • 26. $9.00 $9.50 $9.80 9 9.5 9.80
  • 27.  
  • 28. !! !
  • 29.  
  • 30.  
  • 31.  
  • 32. Reprint in a flash All on the website Download as a PDF Readable in low light Souvenir handouts
  • 33. S.P.O.
  • 34.  
  • 35.
    • Essential Scripts:
    • My favourite is...
    • Our best seller is...
    • Everyone loves...
    • It’s spicy, not hot...
    • Vego? No problem...
  • 36. The Profit Layers... Know the $ Profit Popular & Profitable Sell Water Alternatives to Big Protein Better Plate Display Sugar, Air & Water Words that Sell Page Layout Price Shapes Selling Scripts
  • 37. Thanks! Ken Burgin ProfitableHospitality.com