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Rich And Famous Bar Conven..

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Phil Duff's presentation "Rich & Famous" held at BCB 2008 (www.barconvent.com)

  • Hey Philip, I've been watching your presentation slides and was wondering how can you charge €3 for a drink (slide 37) and €9.50 for a cocktail. Shouldn't it be something like €7 and €9.50?
    thanks
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Rich And Famous Bar Conven..

  1. 7. “ He is a gentleman who is all ablaze with diamonds.
  2. 8. “ He is a gentleman who is all ablaze with diamonds. There is a ...cluster in front of his shirt, diamond studs at his wrists and gorgeous diamond rings on his fingers, diamonds being “properties” essential to the calling of a bar-tender in the United States”
  3. 9. “ He is a gentleman who is all ablaze with diamonds. There is a ...cluster in front of his shirt, diamond studs at his wrists and gorgeous diamond rings on his fingers, diamonds being “properties” essential to the calling of a bar-tender in the United States” Description of Jerry Thomas in 1863
  4. 10. US vice-president in 1863:
  5. 11. US vice-president in 1863: $50,000 per year
  6. 12. US vice-president in 1863: $50,000 per year Jerry Thomas in 1863:
  7. 13. US vice-president in 1863: $50,000 per year Jerry Thomas in 1863: $50,000 per year
  8. 14. US vice-president in 1969:
  9. 15. US vice-president in 1969: $100,000 per year
  10. 16. US vice-president in 1969: $100,000 per year Singles-bar bartender in 1969:
  11. 17. US vice-president in 1969: $100,000 per year Singles-bar bartender in 1969: $50,000 per year
  12. 18. Rich & Famous: Step 1: Getting Rich
  13. 19. 1. Buy A Bar Rich & Famous: Step 1: Getting Rich
  14. 20. 2. Sell Drinks Faster Rich & Famous: Step 1: Getting Rich
  15. 21. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 Rich & Famous: Step 1: Getting Rich
  16. 22. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 Rich & Famous: Step 1: Getting Rich
  17. 23. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 Rich & Famous: Step 1: Getting Rich
  18. 24. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 Rich & Famous: Step 1: Getting Rich
  19. 25. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 Rich & Famous: Step 1: Getting Rich
  20. 26. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 Rich & Famous: Step 1: Getting Rich
  21. 27. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 x 4.2 years Rich & Famous: Step 1: Getting Rich
  22. 28. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 x 4.2 years €1,000,000 Rich & Famous: Step 1: Getting Rich
  23. 29. 3. Sell Better Drinks Rich & Famous: Step 1: Getting Rich
  24. 30. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 Rich & Famous: Step 1: Getting Rich
  25. 31. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Rich & Famous: Step 1: Getting Rich
  26. 32. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour Rich & Famous: Step 1: Getting Rich
  27. 33. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 Rich & Famous: Step 1: Getting Rich
  28. 34. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 Rich & Famous: Step 1: Getting Rich
  29. 35. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 Rich & Famous: Step 1: Getting Rich
  30. 36. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 x 7.5 years Rich & Famous: Step 1: Getting Rich
  31. 37. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 x 7.5 years €1,000,000 Rich & Famous: Step 1: Getting Rich
  32. 38. 4. Sell Better Drinks Faster Rich & Famous: Step 1: Getting Rich
  33. 39. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 Rich & Famous: Step 1: Getting Rich
  34. 40. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 Rich & Famous: Step 1: Getting Rich
  35. 41. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 Rich & Famous: Step 1: Getting Rich
  36. 42. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 Rich & Famous: Step 1: Getting Rich
  37. 43. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 Rich & Famous: Step 1: Getting Rich
  38. 44. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 x €9,50 per drink: €248,976 Rich & Famous: Step 1: Getting Rich
  39. 45. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 x €9,50 per drink: €248,976 x 4 years €1,000,000 Rich & Famous: Step 1: Getting Rich
  40. 46. 5. Sell More Profitable Drinks (a) Rich & Famous: Step 1: Getting Rich
  41. 47. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Rich & Famous: Step 1: Getting Rich
  42. 48. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Rich & Famous: Step 1: Getting Rich
  43. 49. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Rich & Famous: Step 1: Getting Rich
  44. 50. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: Rich & Famous: Step 1: Getting Rich
  45. 51. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Rich & Famous: Step 1: Getting Rich
  46. 52. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Selling price: €7,00 Rich & Famous: Step 1: Getting Rich
  47. 53. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Selling price: €7,00 Profit: €5,83 Rich & Famous: Step 1: Getting Rich
  48. 54. 5. Sell More Profitable Drinks (b) Rich & Famous: Step 1: Getting Rich
  49. 55. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Rich & Famous: Step 1: Getting Rich
  50. 56. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Rich & Famous: Step 1: Getting Rich
  51. 57. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 Rich & Famous: Step 1: Getting Rich
  52. 58. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 Rich & Famous: Step 1: Getting Rich
  53. 59. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 Rich & Famous: Step 1: Getting Rich
  54. 60. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Rich & Famous: Step 1: Getting Rich
  55. 61. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Premium, rare tequila: €1,65 Rich & Famous: Step 1: Getting Rich
  56. 62. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Premium, rare tequila: €1,65 “Super-premium” vodka : €1,98 Rich & Famous: Step 1: Getting Rich
  57. 63. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 Rich & Famous: Step 1: Getting Rich
  58. 64. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 Rich & Famous: Step 1: Getting Rich
  59. 65. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 Rich & Famous: Step 1: Getting Rich
  60. 66. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 Rich & Famous: Step 1: Getting Rich
  61. 67. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 Rich & Famous: Step 1: Getting Rich
  62. 68. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 x 2 years: Rich & Famous: Step 1: Getting Rich
  63. 69. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 x 2 years: €1,000,000 Rich & Famous: Step 1: Getting Rich
  64. 70. RRR Rich & Famous: Step 2: Getting Famous
  65. 71. Drinks guests will R e-order RRR Rich & Famous: Step 2: Getting Famous
  66. 72. Drinks guests will R e-order An atmosphere guests will want to R eturn to RRR Rich & Famous: Step 2: Getting Famous
  67. 73. Drinks guests will R e-order An atmosphere guests will want to R eturn to A bar guests will R ecommend to their friends RRR Rich & Famous: Step 2: Getting Famous
  68. 75. Thank you very much for your attention! Vielen Dank für Eure Aufmerksamkeit! www.bols.de

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