Creating Success in Club Cafes

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With Angela Vithoulkas of Vivo Cafe Group

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Creating Success in Club Cafes

  1. 1. The Business of VIVO Cafe
  2. 2. Awards <ul><li>2005 City Of Sydney Outstanding Cafe of The Year </li></ul><ul><li>2006 NSW Entrepreneur of The Year </li></ul><ul><li>2006 NSW Cafe of The Year </li></ul><ul><li>2006 City Of Sydney Outstanding Business of The Year </li></ul><ul><li>2006 City Of Sydney Outstanding Cafe of The Year </li></ul><ul><li>2007 Telstra Business Women’s Award, NSW Business Owner Award </li></ul>
  3. 3. Psst, Secret Cafe Business... <ul><li>SWOT Yourself </li></ul><ul><li>Who Do You Serve? </li></ul><ul><li>POD </li></ul><ul><li>Star Trek Your Team </li></ul><ul><li>Smelly Success </li></ul>
  4. 6. Blogs Twitter Facebook LinkedIn Foursquare You Tube Opinions Conversation Social Place Business Validation
  5. 7. National Lawsons Bread Campaign <ul><li>Twitter Lead / Connection </li></ul><ul><li>Paid </li></ul><ul><li>Reached 2,500 </li></ul><ul><li>New </li></ul><ul><li>Free PR </li></ul>VIVO Cafe World Record First Cafe Swarm <ul><li>Foursquare Venue </li></ul><ul><li>No Marketing $ Spent </li></ul><ul><li>New Customers </li></ul><ul><li>Profit Driven </li></ul><ul><li>Media Attention </li></ul>
  6. 8. Wrap Up <ul><li>C hange </li></ul><ul><li>A ctivate </li></ul><ul><li>F ollow Up </li></ul><ul><li>E ffort </li></ul>

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