AdelaideMenu08

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AdelaideMenu08

  1. 1. Building a Profitable Menu Ken Burgin ProfitableHospitality.com
  2. 2. $3.00 cost $6.00 cost 30c $ 18.00
  3. 3. $3.00 $6.00 30c $18.00 Cost 10% Profit 90% Cost 33% Profit 67%
  4. 4. $3.00 $6.00 30c $18.00 Profit $2.70 Profit $12
  5. 5. How do know what it really costs?
  6. 7. You need Profitable and Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B
  7. 8. You need Profitable and Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B
  8. 13. Big Protein
  9. 17. Price formula?
  10. 20. Recipe Main Course Barbeque Dessert different wants...
  11. 24. Zen
  12. 25. $9.00 $9.50 $9.80 9 9.5 9.80
  13. 26. $9.00 $9.50 $9.80 9 9.5 9.80
  14. 28. !! !
  15. 32. Reprint in a flash All on the website Download as a PDF Readable in low light Souvenir handouts
  16. 33. S.P.O.
  17. 35. <ul><li>Essential Scripts: </li></ul><ul><li>My favourite is... </li></ul><ul><li>Our best seller is... </li></ul><ul><li>Everyone loves... </li></ul><ul><li>It’s spicy, not hot... </li></ul><ul><li>Vego? No problem... </li></ul>
  18. 36. The Profit Layers... Know the $ Profit Popular & Profitable Sell Water Alternatives to Big Protein Better Plate Display Sugar, Air & Water Words that Sell Page Layout Price Shapes Selling Scripts
  19. 37. Thanks! Ken Burgin ProfitableHospitality.com

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