Katie Paterson gave a presentation on using social media for HR purposes. She discussed several major social media channels and how they can be used effectively for social recruiting, employer branding, employee engagement, and staying informed on industry news and trends. Specifically, she noted that Twitter can be used to connect with thought leaders, enhance conference experiences, and have conversations with other HR professionals. LinkedIn was described as a way to discover industry news, enhance profiles with multimedia, engage in knowledge sharing, and expand networks. Finally, SlideShare was positioned as a place for sharing visual and digestible content to establish an HR digital library and professional brand. The presentation encouraged attendees to try a new social channel and take on one new "HR truth

1. Katie Paterson
Social HR Camp - BC
May 10th, 2013
Your Social HR
Brand

2. A little about
me…

3. A little about
you…

4. Q1:
Do you use
- LinkedIn?
- Facebook?
- Twitter?
- Pinterest?
- Slideshare?

5. Q2:
What is the main reason you use
social media?
a. Connect w/ friends
b. Connect with professionals
c. Education/career growth
d. To pass the time
e. All of the above

6. The Channels…

7. What can you do on Social Media…
Social
Recruiting
Employer
Branding
Employee
Engagement
Social
Software
Social Media
Policies
Social Media
Legalities
Social Media
Ambassadors

8. Let’s focus
in…

10. Channel: Twitter
“Keep it to 140 characters, please.”
What people think:
• A fire hose of information that is cluttered
• All people tweet is what they ate for breakfast/lunch/dinner or pics of
their cat
• If you do not log in everyday it’s hard to keep up
The HR Truth:
• Connect with HR thought leaders
• Enhance your HR tradeshow experience
• Have real conversations with fellow HR professionals
• Read the information that is important to you!

11. Twitter – The HOW
Connect with Thought Leaders

12. Twitter – The HOW
Enhance HR Tradeshow Experience

13. Twitter – The HOW
Have Real Conversations
#TChat
Weekly on Wednesdays
@ 4:00pm PST/7:00pm EST
#NEXTChat
Weekly on Wednesdays
@ 1:00pm PST/3:00pm EST

14. Twitter – The HOW
Read the News that’s important to you

15. Channel: Twitter
“Keep it to 140 characters, please.”
The HR Truth Recap:
• Connect with HR thought leaders
• Enhance your HR tradeshow experience
• Have real conversations with fellow HR
professionals
• Read the information that is important to
you!

16. Channel: LinkedIn
“My digital rolodex”
What people think:
• It is just for contacts
• Only for when you are job hunting
• Your profile is an exact copy of your resume
The HR Truth:
• Discover HOT industry news
• Leverage multimedia to enhance your profile
• Knowledge sharing platform
• Connect with other beyond your current network

17. LinkedIn – The HOW
Discover HOT Industry News

18. LinkedIn – The HOW
Multimedia on your profile

19. LinkedIn – The HOW
Knowledge Sharing & Connect

20. Channel: LinkedIn
“My digital rolodex”
The HR Truth Recap:
• Discover HOT industry news
• Leverage multi media to enhance your
profile
• Knowledge sharing platform
• Connect with other beyond your current
network

21. Channel: Slideshare
“What is slideshare?”
What people think:
• Not sure what it is
• Used only to view presentations from speakers
• Not sure where it fits in
The HR Truth:
• Visual & digestible rich content
• HR’s digital library
• Various type of content
• Professional Branding Opportunity

22. Slideshare – The HOW
Visual & Digestible Content Library

23. Slideshare – The HOW
Different types of content

24. Slideshare – The HOW
Professional Branding Opportunity
- Start your own profile!

25. Channel: Slideshare
“What is slideshare?”
The HR Truth Recap:
• Visual & digestible rich content
• HR’s digital library
• Various type of content
• Professional Branding Opportunity

26. Recap…

27. Your Action Items…
1.Try a new network
2.Try something new in a network you
are already on
3.Don’t feel like you need to do it all!

28. So what will
you take on….

29. Recap Q:
What network are you
excited to try?
What new “HR truth” are you
taking on?

30. THANK YOU!
Katie Paterson
Social Media Community Manager
katie@achievers.com
@katiepaterson
Linkedin.com/in/katiepaterson