Very simpleTalk about what a blog isTalk about why blogging is a great thingShow you how to publish a basic blog postShow you how to share your blogShow you how to add images and linksTalk about how to get your blog noticed by search enginesWhat you should talk aboutWhat happens to your blog when you leave ACHLS
Intro To Blogging
What is a blog? blog/blôg/Noun: A Web site on which an individual or group of users recordopinions, information, etc. on a regular basis. (wikipedia)
Why Blog?•Low cost or free•Easy to update•Make connections and network•Develop a relationship with your readers –Readers who come to the ACHLS site from the blog spend more time there and visit more pages than users who find us thru search.•Become a thought leader•Great SEO value (we’ll get to that later)•Bring more people to your website – websites with blogs get55% more traffic•Credibility – people trust sources where they find the mostcredible answers
Howto Access Your Blog• Logging in: – http://kevinm.americanhistorynewsnetwork.org/ wp-admin/
Blog Tool Bar•The tool bar works just like a Word •If you prefer you can write your blogtoolbar – allowing you to posts in another editing program likebold, center, spell check, underline etc. word and then cut and paste it into your blog, but in order to preserve your•Unless you know HTML- make sure you formattingare using the “Visual” panel. •click on the appropriate icon – t for text file, w for word file•If you are using the visual panel, as you •copy your text into the paneltype the input box will show you exactly providedwhat your blog will look like when it ispublished (almost!) •If you do not see the T and W options in your toolbar, click on the “show/hide kitchen sink” icon on the top right hand side of the top row
What Does Your Blog Look Like?Note the opportunity forreaders to subscribe to yourblog via RSS or email –every ACHLS student bloghas its own RSS feed.Readers can share your postto Facebook, Twitter, Linkedand more, and can print oremail it directly from thepost.
RSSfeed• An Rss feed lets you syndicate content• …often dubbed Really Simple Syndication) RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. (wikipedia)
Adding Links• Why add links? – a great way to add value to your reader – A great way to build better SEO (get your blog found by search engines) – At it’s essence the internet is made up of linked data• When do you add a link? – When you are referring to another source of information like an article or another blog – To provide context – To further illustrate your point or story – To link back to a previous post that you wrote
How To Add A Link1. Highlight the text you want to link2. Click on the icon that looks like a chain link
How To Add A Link Cont.1. Fill in the url2. Give the link a title, the words you are linking is usually perfect3. Check “open link in a new window”Or1. To link to your own blog post use the search box or choose from the list provided.
Add ImagesWhy use images?• Makesyour content more visually appealing to readers.• Breaks up blocks of text• Blog posts that include pictures typically see more traffic and more engagement than blog posts that are pure text
Where Do I find images• Images should be either owned by you, Creative Commons Images or images in the Public Domain “Creative Commons licenses provide a flexible range of protections and freedoms for authors, artists, and educators.” – CreativeCommons.org• Twogreat places to find Creative Commons pictures and public domain images – Flickr.com – Wikimedia.com
Add Image Information And Insert It Into Your Blog1. Give the Picture an appropriate title2. Fill in the alternate text (this describes the picture)3. Add the authors name and source in the caption (you can add other appropriate text here as well4. Fill in the description if you like (similar to alt text)5. Link to the images source6. Choose where you want your image to appear7. Choose the size you want8. Click Insert
Wikimedia Commons Works Much The Same Way… http://commons.wikimedia.org/
Share Your Blog!• Let everyone know – post it on facebook,and/or Twitter
How Do I Increase My SEO?• What is SEO? – SEO stands for search engine optimization. It is a way to organically increase the traffic to your site by speaking to search engines in the language that they understand (meta, tag, category, title tag)
Basic Important SEO elements• Categories and Tags help your blog get found by readers and search engines alike. – Categories are broader than tags. A category is a general topic ie. George Washington – Tags are terms that are specific to a particular post ie. portraits, Gilbert Stuart,
One Last SEO Tip• Change the permalink – Every blog post has its own personal address or url. In blogging this is called a permalink. It will pre-populate with the title of your post. By editing the permalink using slightly different language than the post’s title you are giving yourself one more opportunity to tell search engines about the content of your post.
SEO Review• Assign a category to every blog post• Add tags to every blog post• Create a custom title tag• Write a meta description• Insert meta-tags• Edit your permalink
Best Practices• Blog often – people who blog 20 or more times a month see the most traffic• Blog posts should be at least 300 words.• Concentrate on providing value to your reader• Use links and images• Be authentic.• Be controversial (authentically)
What should I blog about•Have a differing opinion with someone in class?Blog about it?•Loved a book? Blog about it!•Did something fun over the weekend? Blogabout it!•Political issue that is really getting your goat?Blog about it!
What happens to my blog when I leave ACHLS?•Easily export all of your posts to your new blog•Forward your personal feed address, so youdon’t lose any subscribers