This is the exact C-Suite deck used to sell-in the way I was going to get 100s of pieces on content, quick, up and out in real time. Creating a constant flow of new fast paced engagement pieces for web and social from the workforce. It's slightly outdated, this was 1-2 years back.

1. video & what we know
Countries Update

2. Millenials are weapons of mass
consumption

3. Thier interest is temporary

4. So is their attention...

5. That’s why this was so popular

7. If you don’t know what that was

8. a) Shame on you

9. b) Google ‘harlem shake’*
*DISCLAIMER: Not now, after the webex I need 5 minutes more attention and p.p.s: I am also not responsible for any harlem
shake addiction, workplace procrastination that occurs hereinafter*

10. They don’t like being sold to...
...Sold to or lied to?

11. Both

12. They want reality

13. They want the good, the bad and the
ugly

14. They also like to be entertained...

15. So here’s the plan

16. All video content will be produced in-
house

17. Yes. You read that right.

18. Congratulations: you are all now Chief
of Content

20. 1secondeveryday.com
http://vimeo.com/53827400

21. • Download the app
• And start shooting
• When a month of #nofilter content is in
• Send it to us at Global
• The branded interlude and end frame will be
added
• And the content will be uploaded
... Yes: it’s that simple

22. Hyperlapse
https://itunes.apple.com/us/app/hype
rlapse-from-
instagram/id740146917?mt=8

23. • Download the app
• And start shooting
• Take fly on the wall footage of our office
environment: receptions, restuarants, coffee
areas: our life in Ferrero
• Send it to us at Global
• The branded interlude and end frame will be
added
• And the content will be uploaded
... Yes: it’s that simple

24. Thunderclap
https://www.thunderclap.it/projects/1
6529-a-global-announcement-from-
eb?locale=en

25. • When we need to make some noise
• Sign up via Twitter or Facebook via the link
GEB will email
• The message will automatically post to your
network at the specified time
• That’s all
... Yes: it’s that simple

26. Any questions?